1. MARKETING HOSPITALITY SECTOR

2. “The virtue which induces us to feed and lodge certain persons who are not in need of food and lodging”. - Ambrose Bierce

3. HOSPITALITEM IN INDIAN TRADITIONS – “ATTHITI DEVO BHAVA”. RELATIONSHIP PROCESS BETWEEN A GUEST AND A HOST. IT IS THE ART OF BEING WARM TO STRANGERS. INCLUDES RECEPTION AND ENTERTAINMENT OF GUESTS, VISITORS OR STRANGERS, WITH LIBERALITY AND GOODWILL. ALSO KNOWN AS THE ACT OF GENEROUSLY PROVIDING CARE AND KINDNESS TO WHOMEVER IS NEEDED.

4. HOSPITALITY INDUSTRY 3.5 TRILLION DOLLAR SERVICE SECTOR. INDUSTRY IS CYCLICAL; DICTATED BY FLUCTUATIONS WITH AN ECONOMY EVERY YEAR. UMBRELLA TERM FOR BROADER SERVICE INDUSTRIES LIKE: HOTELS FOOD SERVICES CASINO TOURISM

6. MARKET POSITIONING TO CREATE A DISTINCTIVE PLACE IN THE MINDS OF POTENTIAL CUSTOMERS. A position that evokes images of a destination in the customers mind;

7. POSITIONING TYPES USED OBJECTIVE POSITIONING SUBJECTIVE POSITIONING POSITIONING APPROACHES POSITIONING BY PRICE VALUE POSITIONING w.r.t. USE OR APPLICATION POSITIONING ACCORDING TO THE USER CLASS POSITIONING w.r.t. PRODUCT CLASS

8. HOTEL INDUSTRY HOTEL IS AN ESTABLISHMENT THAT PROVIDES PAID LODGING ON A SHORT TERM BASIS. INDUSTRY IS MORE DEPENDANT ON METROPOLITAN CITIES FOR ABOUT 75%-80% REVENUE. CRITICAL FACTORS DETERMINING PROFITABILITY ARE: ARR (AVERAGE ROOM RATE) OC (OCCUPANCY RATE)

9. HOTELS CATEGORIES STAR RATED HOTELS HERITAGE HOTELS BUDGET HOTELS UNCLASSIFIED HOTELS

10. STAR RATINGS - HOTELS RATINGS ARE PROVIDED BY THE GOVERNMENT (FHRAI). QUANTITATIVE MEASURE TO DETERMINE THE PRICE RANGE RATINGS ARE BASED ON OBJECTIVES FACILITIES AND SERVICES PROVIDED ASSESSMENT

11. MARKET SEGMENTATION PRICING – THE BIGGEST CHALLENGE SEGMENT MARKET MODEL AS FOLLOWS: RACK RATES CONSORTIA RATES CORPORATE RATES GROUP RATES WEEKEND RATES PROMOTIONAL RATES FLEXIBLE PRICING IS KEY FOR PROFITABILITY

12. BEST HOTELS TOP 10 - INDIA JW – MARIOTT, MUMBAI OBEROI – AMARVILAS, AGRA OBEROI – RAJVILAS, JAIPUR TAJ MAHAL , MUMBAI LEELA PALACE, GOA THE IMPERIAL, NEW DELHI LAKE PALACE, UDAIPUR RAM BAGH, JAIPUR TAJ EXOTICA, GOA THE OBEROI, NEW DELHI TOP 10 - WORLD SINGITA SABI SAND & KRUGER NATIONAL PART, SOUTH AFRICA OBEROI RAJVILAS, JAIPUR, INDIA FAIRMOUNT MARA SAFARI CLUB, MASAI MARA, KENYA OBEROI UDAIVILAS, UDAIPUR, INDIA TRIPLE CREEK RANCH, DARBY, MONTANA OBEROI AMARVILAS, AGRA, INDIA KIRAWIRA LUXURY TENTED CAMP, SERENGETI NATIONAL PARK,TANZANIA SABI SABI PRIVATE GAME RESERVE, SABI SANDS, SOUTH AFRICA TORTILIS CAMP, AMBOSELI NATIONAL PARK, KENYA Domaine des Hauts de Loire, Onzain, France

13. RESTAURANT A RESTAURANT IS A RETAIL ESTABLISHMENT THAT SERVES PREPARED FOOD TO CUSTOMERS. SERVICE IS GENERALLY FOR EATING ON PREMISES, THOUGH THE TERM HAS BEEN USED TO DESCRIBE TAKE-OUT ESTABLISHMENTS AND FOOD DELIVERY SERVICES.

14. TYPES OF RESTAURANTS FAST FOOD RESTAURANTS FAST CASUAL DINING CAFE´ PUB CASUAL STYLE DINING FINE DINING

15. RESTAURANT POSITIONING POSITIONING IS WHERE YOU PUT YOURSELF ON THE LADDER OF SUCCESS. TEST YOURSELF BY FILLING IN THE BLANKS: MY RESTAURANT IS THE ONE THAT....

16. RESTAURANT PROMOTIONAL TECHNIQUES PUBLICITY STUNTS PUBLIC RELATIONS BOUNCE BACKS STOP DISCOUNTING BUSINESS SOCIAL SAMPLING HOST FOOD EVENTS TOSS UP TUESDAYS

17. TOP 10 INDIAN RESTAURANTS RADHIKA'S CUISINE OF INDIA PASADENA BOMBAY CAFE WESTWOOD / WEST L.A. WOODLANDS INDIAN CUISINE ARTESIA THE INDIA RESTAURANT ARTESIA MEZBAAN INDIAN CUISINE PASADENA NEW DELHI OF PASDENAPASADENA GILL’S CUISINE OF INDIADOWNTOWN L.A. ASHOKA THE GREATARTESIA TANZOREBEVERLY HILLS ANNAPURNA GARDENLAWNDALE

18. BOAT HOUSE HOUSE BOAT IS A COUNTRY BOAT THAT WAS USED IN THE EARLY DAYS FOR THE TRANSPORT OF GOODS FROM THE ISOLATED INTERIOR VILLAGES TO THE TOWNS. A RIDE ON A BOAT HOUSE IS A FABULOUS WAY TO EXPLORE THE FASCINATING BEAUTY OF THE BACKWATER. AVAILABLE IN AREAS WHERE PASSABLE BODIES OF WATER EXIST, SUCH AS LARGE LAKES OR RIVERS.

19. BEST PLACES FOR BOAT HOUSE WORLD AMSTERDAM AUSTRALIA BAHAMAS CANADA INDIA SRINAGAR DAL LAKE NAGIN LAKE RIVER JHELUM NASEEM BAGH KERALA TAMILNADU

20. STRATEGIES STATE GOVERNMENT GOING FOR POSITIONING KERALA AS A MICE (MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS) DESINATION. TOURISM DEPARTMENT WILL LAUNCH AN ADVERTISING CAMPAIGN TO HIGHLIGHT THE REFERESHING CONFRESHING POSSIBILITIES. ALSO STARTING “CEO TOURISM”.

21. WHY MARKET HOSPITALS???

22. MARKETING STRATEGY A SOUND CLIENT RELATIONSHIP MANAGEMENT (CRM) INTERNAL AND EXTERNAL MARKETING EVENTS/SEMINARS/SYMPOSIUMS/CONFERENCES CONTINUOUS MEDICAL EDUCATION AWARENESS SESSIONS FOR GENERAL PUBLIC CHECK-UP CAMPS FOR PUBLIC ORGANISING EVENTS ON VARIOUS HEALTH DAYS, CONDUCTING INTERVIEWS OF SPECIALISTS ON VISUAL MEDIA INFORMATIVE AND INTERACTIVE WEBSITE, PRINTING MAKING READILY AVAILABLE VARIOUS EMERGENCY OR APPOINTMENT NUMBERS

23. DIFFERENCE OF HOSPITAL MARKETING STRATEGIES IN INDIA VIS A VIS THE WEST

24. FORECASTS SPEND FOUR TO FIVE PER CENT OF THEIR REVENUE ON MARKETING. CONTENT RICH, INTERACTIVE, USER FRIENDLY WEBSITES

25. SWOT ANALYSIS STRENGTHS NATURAL AND CULTURAL DIVERSITY DEMAND – SUPPLY GAP GOVERNMENT SUPPORT INCREASE IN MARKET SHARE WEAKNESSES POOR SUPPORT INFRASTRUCTURE SLOW IMPLEMENTATION SUSCEPTIBLE TO POLITICAL EVENTS

26. OPPORTUNITIES RISING INCOME OPEN SKY BENEFITS THREATS FLUCTUATIONS IN INTERNATIONAL TOURIST ARRIVAL INCREASING COMPETITION

27. CHALLENGES SHORTAGE OF SKILLED EMPLOYEES RETAINING QUALITY WORKFORCE INTENSE COMPETITION AND IMAGE OF INDIA CUSTOMER EXPECTATIONS HUMAN RESOURCE DEVELOPMENT

28. HOSPITALITY - FORECAST TO BOOST THE GROWTH OF TOURISM GOVT. WILL INVEST RS. 520 CRORE FACTORS WHICH ACCOUNT FOR FURTHER GROWTH OF TOURISM ARE: CHANGE IN STANDARDS OF LIVING MORE DISPOSABLE INCOME BETTER EDUCATION LONG LEISURE TIME AGING POPULATION

29. “Hospitality should have no other nature than love”