lesson plan guys

1. WEEK DATE CHAPTER
1 7/7/2014 - 11/7/2014
Chapter 1 : Marketing: Creating and Capturing Customer Value
Chapter 2 : Analyzing the Marketing Environment
2 14/7/2014 - 18/7/2014
Chapter 3 : Customer-Driven Marketing Strategy: Creating Value for Target Customers and Marketing
Plan
Chapter 4 : Product, Services, Brands
3 21/7/2014 - 25/7/2014
Chapter 5 : New Product Development and Product Life Cycle Strategies
Chapter 6 : Price and Pricing Strategy
4 28/7/2014 - 1/8/2014 HOLIDAY FOR HARI RAYA PUASA
5 4/8/2014 - 8/8/2014
Chapter 7 : Marketing Channels - Delivering Customer Value
MID SEMESTER EXAMINATION
6 11/8/2014 - 15/8/2014
Chapter 8 : Promotion - Advertising, Public Relations and Personal Selling
Chapter 9 : Sales Promotion, Direct and Online Marketing
7 18/8/2014 -22/8/2014 PRESENTATION OF MARKETING PLAN
8 25/8/2014 - 30/8/2014 FINAL EXAMINATION
9 31/8/2014 - 7/9/2014 SEMESTER BREAK
LESSON PLAN
PRINCIPLES OF MARKETING
UCM / UCH / UCB 1102
SEMESTER 1 COHORT 2