1. le
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creative p
deborahkeaton+associates
branding | advertising | photo art direction | design
310.823.8380
visit us online at deborahkeaton.com

2. D EBORAH KEATON + ASSOCIATES Instead of boring/impressing you with
our imposing clients, our awards and our enviable education (info below for the
inquisitive), let’s discuss our work, vision and style. So, here it is:
DEBORAH KEATON + ASSOCIATES
ADVERTISING + ART DIRECTION + DESIGN
CONTACT: IT’S YOURS
DEBORAH@DEBORAHKEATON.COm
310.823.8380 This might seem like a smart ass way to get out of writing an intro, but it’s true.
The reason companies repeatedly hire us is because we listen to their needs, understand
their personality and desires, and artistically, effectively and professionally translate those
intangibles into work that they happily call their own. Some designers leave a stamp on
their client’s work. We like to leave a smile on their face.
Here are a few of the clients we have left smiling:
Twentieth Century Fox (Home Entertainment and Searchlight Pictures), Warner Bros.
(Consumer Products), The Disney Company (Consumer Products, Walt Disney Records
and The Disney Store), Rubin Postaer & Associates, and Ketchum Communications.
There are more, but then again this isn’t a client list.
If you want to see more, visit us online at deborahkeaton.com
And as for Deborah, yes, she graduated from Art Center College of Design, Pasadena.
Ask her and she’ll show you the scars sometime.

3. What’ so small about a world
s
that believes anything is possible?
IT’S A SmAll
WORlD AFTER All
J.C. Penney 2001
Objective:
Create a children’s product line and produce an
advertising campaign to promote the line available
exclusively at J.C.Penney.
Solution:
A colorful, fun-loving campaign consisting of billboards,
kiosks and print advertising, that updated the well-known
Small World look from the Disney parks and added
freshness to J.C.Penney’s children’s inventory.
exclusively at

4. DREAm IT, B E I T.
Disney Store: Halloween 2006-7
Dream it. Be it.
I m a g I n e that you have the power
to unleash dreams. That because of you,
a child can live like a pirate, fight like a
Power Ranger, dance like a princess or
fly like a pixie.
When you treat a child to a Disney
Store costume you can be sure that
every costume is created with the most
magical fabrics and trimmings – it’s as
though pixie dust has been sprinkled
over each one.
So let your child’s imagination soar in
a costume that will always be treasured.
Dream it. Be it.
Objective:
The Disney Stores were looking for a campaign that would
help them “own” Halloween (Disney is make-believe) and
help justify the higher prices of their costumes.
Solution:
By putting the children into the Disney story it leveraged
the equity of the Disney properties and made the costumes
seem magical – like they could transport a child to a favorite
fairy tale. The campaign was so successful it was repeated the
following year.

5. WISHES
GRANTED
DAIlY
Disney Store: Holiday 2006-7
Objective:
How do you set yourself apart at the holidays when
everyone is clamoring for attention? The goal was Our famous extra
soft Disney Store
to create a call-to-action campaign that wasn’t so and winter white
hard-hitting that it lost that magical Disney feel. plush, just in time
for holiday hugs.
Solution:
It all started when we pictured harried shoppers
making their way through the mall clutching their
loved ones’ wish lists. We wanted to reassure these 12
©Disney ©Disney Based on the “Winnie the Pooh” works, by A.A. Milne and E.H. Shepard. ©Disney ©Disney Based on the “Winnie the Pooh” works, by A.A. Milne and E.H. Shepard.
13
shoppers that the Disney Store was stocked and
ready every day with gifts that were not only fun
and imaginative, but could actually make those
wishes come true.

6. THE mAGIC OF SPRING
Disney Store: Spring 2006
A s the
earth heard the foot
beats of boys she
called to the others,
“Take hold!” And
when the young ones
tumbled into her
forests and climbed
her trees
and shouted to
the heavens,
she smiled to
herself, like a loving
mother.
11
©Disney
A true
princess never stops
dreaming.
See what a
PRSRT STD
US Postage
Paid
In her world,
Disney Store
majestic queen roses
little pixie
443 South Raymond Avenue
Pasadena, CA 91105
POSTMASTER: Please deliver on January 25, 26, or 27.
watch over the pink-
Objective: dust can do. petal princesses who
It had been a goal within the Disney Stores to improve upon the quality and creativity of their products. Bring this coupon dance in the
And in the spring of 2007 their goals were realized. They requested two things: a magalog that would highlight to your Disney Store for
magical savings. sunshine,
the magical feel of the products and a direct-mail piece that would offer a coupon, but still reflect the beautiful Offer is valid from 1/25/07 to 2/25/07 on any single purchase at Disney Store retail
locations in North America. Excludes theme park passes, Disney Dollars, gift cards or
anticipating
look and feel of the spring line.
certificates, DVDs, videos, CDs, electronics, phone orders and shipping. Not valid in
combination with any other dollar/percentage off offers or prior purchases. Employees
the royal ball.
of the Children’s Place Retail Stores, Inc., The Walt Disney Company, and their respective
subsidiaries and their immediate families are NOT eligible. Coupon has no cash value,
may not be copied, and must be relinquished at time of purchase. Not valid on purchases
from DisneyShopping.com or at Disney’s Soda Fountain and Studio Store, Studio Store, or
any World of Disney locations. Limit one coupon per Guest. Returns and exchanges subject
to discount taken at time of redemption. Prices subject to change without notice. Products
subject to availability. Coupon may not be purchased, traded, or sold. Internet distribution
strictly prohibited. Void where prohibited.
Disney Store North America is owned, and under license operated, by a subsidiary of The
Children’s Place Retail Stores, Inc.
Cast Member: Use PERCENTAGE discount by TRANSACTION CODE: 3215
FOR 15%. Triversity Stores select PROMOTIONAL DISCOUNT 32 from
the Tender Menu.
Join our mailing list at:
www.wishesgranteddaily.com
Solution: Be the first to know about exclusive Disney Store news, events and special promotions.
We used Disney-like storytelling and highly imaginative images to create an enchanted world that showcased
the uniqueness of the products.

7. CARS
Disney Store: Direct-Mail
Objective:
To create a direct mail piece that maximized space (keeping costs down was essential) and made the Disney Stores the go-to place for CARS products.
Solution:
We made the size constraints work for us by designing the piece to unfold and track in a lively way that was reflective of boy energy (our target). We also filled the piece with as
much product as possible showing that the Disney Store had more fun, creative product than anyplace else. This resulted in their most successful promotion to date.

8. SUmmER
Disney Store: Summer 2007
Objective:
Make summer fresh with a look all its own.
Solution:
By making each product into its own poster-like visual we were able to highlight the uniqueness of the styles and
create imagery that was also highly effective in-store as well.

9. BUIlDING CHARACTER
Disney Store: Back to School 2007
CUSTOMIZE
It’s all about building character. And a great pair of jeans.
choose pick your character create your
your gear add-ons own look
adventures build character
Objective:
Introduce a new customizing program for Back to School at the Disney Stores.
Solution:
The play on words of “character” (Disney characters) and “character” (what Moms hope their kids will develop) made the task
of explaining the customizing program more emotional and accessible.

10. SPRING IS
WONDERFUl
Disney Store: Spring 2008
New friends are
wonderful
The whole wide world is
wonderful
Whole new worlds are
wonderful
Spring is wonderful
Objective:
Create a campaign that could only belong to Disney.
Solution:
By emphasizing the “wonder” we were able to show how Disney
takes the wonders of spring to a whole new level with flying
fairies, woodland creatures and even a little pixie dust.
SPRING 2008 BOOk Of DREAMS