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Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
[object Object]
Formulating the Channel Strategy Designing   the Channel Structure Selecting the Channel Members Motivating the Channel Members Co-ordinating the channel strategy with  the marketing mix Evaluating channel member performance Decision areas in Channel Management
1. Formulating Channel Strategy ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
2. Designing the channel Structure ,[object Object],[object Object]
3. Selecting the channel Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Training the Channel Members ,[object Object],[object Object]
TRAINING ,[object Object],[object Object]
Phases Of Developing And Conducting Training ,[object Object]
Phases of Developing and Conducting Training Establish program objectives Identify who should be trained Identify training needs and specific goals How much training is needed? Training  Assessment
Sales Training  Program  Objectives Higher  Morale Lower  Turnover Increased  Sales Productivity Improved  Communication Improved  Customer Relation  Improved Self  Management Objectives of Training Program
Where should training be done? Who should do the training? Content of training Program Design Teaching methods used in training program
What Should The Content Of The Training Be? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Teaching Methods Should Be Used? Teaching Methods For  Presenting Information In Sales  Training ,[object Object],[object Object],[object Object],[object Object],Demonstrations Lectures Web- Based training Audiocassettes Role-Playing On-the-job  training Mentoring
Determine how training will be reinforced What outcomes will be evaluated? What measures will be used?  Reinforcement Evaluation
Training Evaluation ,[object Object],[object Object],[object Object],[object Object]

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Channel Management

  • 1. Amity Business School MBA Class of 2010, Semester II Distribution & Logistics Management Ms.Vandana Gupta
  • 2.
  • 3. Formulating the Channel Strategy Designing the Channel Structure Selecting the Channel Members Motivating the Channel Members Co-ordinating the channel strategy with the marketing mix Evaluating channel member performance Decision areas in Channel Management
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Phases of Developing and Conducting Training Establish program objectives Identify who should be trained Identify training needs and specific goals How much training is needed? Training Assessment
  • 12. Sales Training Program Objectives Higher Morale Lower Turnover Increased Sales Productivity Improved Communication Improved Customer Relation Improved Self Management Objectives of Training Program
  • 13. Where should training be done? Who should do the training? Content of training Program Design Teaching methods used in training program
  • 14.
  • 15.
  • 16. Determine how training will be reinforced What outcomes will be evaluated? What measures will be used? Reinforcement Evaluation
  • 17.

Notas do Editor

  1. Amity Business School