PR gurus will talk your ear off about the importance of, and their skill at, reputation management and visibility and perception bulding. That's all well and good. But PR that doesn't improve an organization's bottom line isn't worth much. Our mission is to provide the most cost-effective public relations and marketing communications solutions available, and in recognition that the big-retainer world of establishment firms with lingering legacy solutions, has changed. Today, an increasingly transparent, direct, high velocity communications environment demands something new and better.

1. A Guided Tour of New Age Public Relations