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Evolution of the Switching Network
Options for Network Transformation
John Humiston – Sales Engineer
2 Ribbon Communications Confidential and Proprietary
Ribbon Communications
Four Decades of Combined Leadership Experience in Real Time Communications
~ 2,300 Employees and Doing Business in 100+ countries
1,000+ Service Provider and Enterprise Customers Globally
#1 in VoIP Switching, #1 E-SBC, #2 SP-SBC, #2 in Media Gateways
800+ Patents Worldwide
Publicly Traded Company on NASDAQ
Leadership Ranking Source: IHS Research and ExactVentures 1Q-2018 Market share data (Ribbon includes GENBAND, Sonus, and Edgewater)
3 Ribbon Communications Confidential and Proprietary
About Ribbon
Ribbon is a global leader in secure real-time communications
providing software, cloud and network infrastructure solutions to
communications service providers and enterprises
Transforming
Communications Networks
Enabling Cloud
Communications
Securing
Communications
Orchestrating the
Intelligent Edge
Providing Analytics and
Service Assurance
4 Ribbon Communications Confidential and Proprietary
Leading Portfolio for Service Providers
Fixed Mobile MSO
Applications
Call Controllers/
App Server
Media Gateways
SBCs/Policy/Edge
Security/Analytics
CPaaS/UCaaS
SIP
Trunking
… More
IMS
VoLTE
EVS
Network
Interconnects
Managed
Edge
Services
Scalability
Carrier-Grade
Performance
End-to-End
Services
Interconnect
Security
Analytics
Secure
VoIP
Hosted UC
Local/Tandem
Network
Transformation
CPaaS
UCaaS
5 Ribbon Communications Confidential and Proprietary
C15 Key Values
Complete Class 4/5 Communication Solution for Independent Operating Carriers
 Enabling Central office collapse  User Web Portal
 Single Number Service (FMC)
 Terminating Call Manger
 Conferencing
 Unified Messaging
 Originating Call Manager
 Incoming Call PC screen pops …
Legacy Line Module Reuse
Feature transparency
C15
Enhanced Features
 Single cabinet softswitch
 Rich portfolio of CPE
 Integrated SBC, Application Server
and Gateways
 Comprehensive Professional Services
DMS
 Rich suite of Residential features
 TDM and VoIP Line Access
 Business Centrex and IP Centrex
 SIP Lines and Trunks
 Full PSTN Regulatory Compliance
Solution Offer
Advanced ApplicationsLegacy Line Support
CoreBundle
EnhancedFunctionality
DLC/
SS7
6 Ribbon Communications Confidential and Proprietary
C15 Softswitch and Network Architecture
Peer IP
Networks
VoBBCable Class 5
IP Interconnect TDM Interconnect
Mobile, WiFi,
WiMax, LTE Hosted Enterprise Enterprise
Access
Interconnect
Signalling
& Control
Carrier IP Network
LNPENUM
SS7
TDM
Networks
IAD
POTS
IP Phone IP Phone
EMTA
MSC
POTS
LLS or
DLU
Tandem
C5
Port Module
Port Module
Port Module
AP MAX
7 Ribbon Communications Confidential and Proprietary
C15 Access Protocols
VoIP and
Multimedia
> SIP lines, line access gateways
> SIP trunk toll connection and inter-office
> SIP interface to PBX
> H.248 line and trunk gateways
> MGCP line gateways
> NCS Voice over Cable
DS-1 protocols > SS7 ISUP
> MF interoffice
> ISDN Primary Rate Interface (PRI)
> GENBAND DMS remotes
> GR-303
DS-3, OC-3 > DS-1 protocols are mapped to virtual tributaries
DS-30A protocol > GENBAND LCM-based local lines
8 Ribbon Communications Confidential and Proprietary
C15 Media Server
Duplex start-up configuration
 Platform for media and supplemental services
 Features and capabilities
 Included Features in Base
o Announcements
o Calling Name database
o PC and IPTV screen Pops
o Call Logging
 Optional Features
o Voice Mail / Unified Messaging
o Advanced Conferencing with Web Control
o Call Logging
o Weather Announcement Service
o End User Web Portal
o Subscriber control of list editing features
o Terminating Call Manager
o Automated Notification Service
o Single Number Service
o Find me / Follow me
Note: an existing APMAX within the Network can be utilized
9 Ribbon Communications Confidential and Proprietary
Remote Port Module Application
L2 Ethernet transport enables a distributed architecture using standard Ethernet WAN elements
GiGE
WAN
GigE
Core Controller
Port Module
Port Module
Port ModuleCarrier
Ethernet
ESA Processor
Port ModuleCarrier
Ethernet
Class 5
POTS
POTS
10 Ribbon Communications Confidential and Proprietary
C15 Partition Management
Method of operation
• Users are assigned a privilege level at login
• Privilege levels
• Super-user can access any provisioning object or perform any
maintenance action
• Partitioned user can access objects that are within his partition
• Objects that follow partition constraints
• Thousands Groups, Directory Numbers
• EBS groups
• SIP, MGCP, H.248, and NCS Gateways
• GR-303 RDTs
• LCMs
• IP license management
• Licenses are shared among partitions
• Report capabilities to associate license usage with partition
11 Ribbon Communications Confidential and Proprietary
Flash Cut to C15 Cutover Process
12 Ribbon Communications Confidential and Proprietary
Initial Switch
DSX
GR303 or
IP DLCs
PSTN
CCS7
Initial Conditions
13 Ribbon Communications Confidential and Proprietary
Switch To C15 Flash Cut
DSX
PSTN
CCS7
C15
Install & Commission the C15
C15 Installation, Database Creation,
Line/Feature Migration
GR303 or
IP DLCs
14 Ribbon Communications Confidential and Proprietary
Cutover Process
DSX
PSTN
CCS7
C15
Flash-Cut E1
estimated to be
3-5 minutes
Patch Cord Cut at DSX for 303 &
DS-1 connections
GR303 or
IP DLCs
15 Ribbon Communications Confidential and Proprietary
C15 Cut Complete
PSTN
CCS7
C15
Cutover Complete
GR303 or
IP DLCs
16 Ribbon Communications Confidential and Proprietary
Cutover Using Routemaster (PCE)
• Facilitate phased cutovers of large switches or networks
• Based upon Ribbon Route Master product
• Route Master function is resident in C15
• C15 is proxy for subtending Point Codes
• Data base maps DNs and Trunks to actual Point code
17 Ribbon Communications Confidential and Proprietary
Ribbon is the Leader in Network Evolution
18 Ribbon Communications Confidential and Proprietary
Positioning Hosted Offerings
 You ARE THE CLOUD
• By offering hosted services to your customers today you can change the way your company is perceived and market
yourself as offering cloud-based solutions
 You own the customer, their numbers & the customer experience
• Your brand was developed over time by providing high quality service along with direct customer contact &
personalized assistance.
• If this is mishandled by business partners, your brand could quickly be ruined.
• By offering services from GENBAND you are still the single point of contact for your customers and by leveraging the
C15 in your network, you control every aspect of the delivery of the service to them.
 You already have the investment made in both C15 hardware & software to deliver these
services today
 More than likely you already have all you need to start offering these services today.
 Additional software licenses may apply to add more advanced functionality when required by certain customers. NO
HARDWARE is required.
19 Ribbon Communications Confidential and Proprietary
C15 Business Features
 Intercom
 Call hold
 Call Pickup
 Directed Call Pickup features
 Busy Transfer
 Busy Transfer All
 Busy Transfer Intra-group
 User Transfer
 Call Transfer Outside
 Don’t Answer Transfer
 Three Way Calling
 Call Forwarding features
 Call Waiting features
 Distinctive Ringing
 Ring Again
 Convenience Dialing and
Convenience Dialing Controller
 EBS group dialing plan
 Station-to-station calling
 Direct Outward Dialing
 Call Pickup Group
 Directed Call Pickup features
 Speed Calling
 Call Park
 Virtual Call Park
 Camp on
 Virtual Facilities Group Controls
 Message Detail Recording
 Music On Hold
 CLASS on Centrex Features:
 Automatic Call Back
 Automatic Call Rejection
 Automatic Recall
 Caller ID (name and number)
 Call Identity Delivery and
Suppression
 Selective Call Acceptance
 Selective Call Forwarding
 Selective Call Rejection
 Selective Distinctive Ringing/Call
Waiting
 Multiple Appearance Directory
Number (MADN)
 Denial features
 Web Based Feature Control
 Centrex IP
20 Ribbon Communications Confidential and Proprietary
• C15 and KANDY are complementary in the Network
• KANDY is host for Overlay advanced client support
• C15 is host for residential lines and PSTN access
KANDY Hosting Capabilities
• SAAS recurring pay as you use model
• Higher value Business lines
• SIP lines
• SIP trunks, SIP PBX
• Advanced client support WebRTC, Kandy
The C15 and KANDY Combination
C15 Hosting Capabilities
• Capital model; buy it and own it
• Residential lines, Business lines
• SIP, MGCP, H.248, GR-303, DMS lines
• SIP, ISUP, MF, PRI trunks
• Basic SIP client support
21 Ribbon Communications Confidential and Proprietary
C15 With KANDY Cloud Services
Service Provider
• SIP Trunking Enabled
between CSP & KANDY
Cloud/On-Premise
• CSP Selects & Customizes
the Package to Offer to End
Users
• CSP sells to end users
through its regular
channels, with DIDs and
voice network
SIP Trunk
On-Premise/Cloud
Virtual Business Phone Services
2nd Line
Voice Mail
FAX
Messaging
Business Contact List | Custom
Call Routing | Call Notes
Visual Attendant
PSTN IP Network
Individual
Professional
SMB
Agency
Bridged with
Landline
Multiple Market Segments
CSP Network
22 Ribbon Communications Confidential and Proprietary
C15/KANDY with Edgemarc Solutions
The Network Intelligent Edges devices are
deployed on the customer network edge to
ensure successful VoIP implementations. VoIP
service providers deploy an Intelligent Edge in
the form of an enterprise session border
controller (ESBC) to improve voice quality and
visibility into the customer environment,
supporting both SIP trunking and hosted unified
communications.
Ribbons’ EdgeMarc 2900 Intelligent Edge is
ideally suited for Hosted PBX or SIP Trunking.
The solution supports bi-directional data rates
up to 1Gbps and up to 300 concurrent calls.
Ribbon ntta switching evolution

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Ribbon ntta switching evolution

  • 1. Evolution of the Switching Network Options for Network Transformation John Humiston – Sales Engineer
  • 2. 2 Ribbon Communications Confidential and Proprietary Ribbon Communications Four Decades of Combined Leadership Experience in Real Time Communications ~ 2,300 Employees and Doing Business in 100+ countries 1,000+ Service Provider and Enterprise Customers Globally #1 in VoIP Switching, #1 E-SBC, #2 SP-SBC, #2 in Media Gateways 800+ Patents Worldwide Publicly Traded Company on NASDAQ Leadership Ranking Source: IHS Research and ExactVentures 1Q-2018 Market share data (Ribbon includes GENBAND, Sonus, and Edgewater)
  • 3. 3 Ribbon Communications Confidential and Proprietary About Ribbon Ribbon is a global leader in secure real-time communications providing software, cloud and network infrastructure solutions to communications service providers and enterprises Transforming Communications Networks Enabling Cloud Communications Securing Communications Orchestrating the Intelligent Edge Providing Analytics and Service Assurance
  • 4. 4 Ribbon Communications Confidential and Proprietary Leading Portfolio for Service Providers Fixed Mobile MSO Applications Call Controllers/ App Server Media Gateways SBCs/Policy/Edge Security/Analytics CPaaS/UCaaS SIP Trunking … More IMS VoLTE EVS Network Interconnects Managed Edge Services Scalability Carrier-Grade Performance End-to-End Services Interconnect Security Analytics Secure VoIP Hosted UC Local/Tandem Network Transformation CPaaS UCaaS
  • 5. 5 Ribbon Communications Confidential and Proprietary C15 Key Values Complete Class 4/5 Communication Solution for Independent Operating Carriers  Enabling Central office collapse  User Web Portal  Single Number Service (FMC)  Terminating Call Manger  Conferencing  Unified Messaging  Originating Call Manager  Incoming Call PC screen pops … Legacy Line Module Reuse Feature transparency C15 Enhanced Features  Single cabinet softswitch  Rich portfolio of CPE  Integrated SBC, Application Server and Gateways  Comprehensive Professional Services DMS  Rich suite of Residential features  TDM and VoIP Line Access  Business Centrex and IP Centrex  SIP Lines and Trunks  Full PSTN Regulatory Compliance Solution Offer Advanced ApplicationsLegacy Line Support CoreBundle EnhancedFunctionality DLC/ SS7
  • 6. 6 Ribbon Communications Confidential and Proprietary C15 Softswitch and Network Architecture Peer IP Networks VoBBCable Class 5 IP Interconnect TDM Interconnect Mobile, WiFi, WiMax, LTE Hosted Enterprise Enterprise Access Interconnect Signalling & Control Carrier IP Network LNPENUM SS7 TDM Networks IAD POTS IP Phone IP Phone EMTA MSC POTS LLS or DLU Tandem C5 Port Module Port Module Port Module AP MAX
  • 7. 7 Ribbon Communications Confidential and Proprietary C15 Access Protocols VoIP and Multimedia > SIP lines, line access gateways > SIP trunk toll connection and inter-office > SIP interface to PBX > H.248 line and trunk gateways > MGCP line gateways > NCS Voice over Cable DS-1 protocols > SS7 ISUP > MF interoffice > ISDN Primary Rate Interface (PRI) > GENBAND DMS remotes > GR-303 DS-3, OC-3 > DS-1 protocols are mapped to virtual tributaries DS-30A protocol > GENBAND LCM-based local lines
  • 8. 8 Ribbon Communications Confidential and Proprietary C15 Media Server Duplex start-up configuration  Platform for media and supplemental services  Features and capabilities  Included Features in Base o Announcements o Calling Name database o PC and IPTV screen Pops o Call Logging  Optional Features o Voice Mail / Unified Messaging o Advanced Conferencing with Web Control o Call Logging o Weather Announcement Service o End User Web Portal o Subscriber control of list editing features o Terminating Call Manager o Automated Notification Service o Single Number Service o Find me / Follow me Note: an existing APMAX within the Network can be utilized
  • 9. 9 Ribbon Communications Confidential and Proprietary Remote Port Module Application L2 Ethernet transport enables a distributed architecture using standard Ethernet WAN elements GiGE WAN GigE Core Controller Port Module Port Module Port ModuleCarrier Ethernet ESA Processor Port ModuleCarrier Ethernet Class 5 POTS POTS
  • 10. 10 Ribbon Communications Confidential and Proprietary C15 Partition Management Method of operation • Users are assigned a privilege level at login • Privilege levels • Super-user can access any provisioning object or perform any maintenance action • Partitioned user can access objects that are within his partition • Objects that follow partition constraints • Thousands Groups, Directory Numbers • EBS groups • SIP, MGCP, H.248, and NCS Gateways • GR-303 RDTs • LCMs • IP license management • Licenses are shared among partitions • Report capabilities to associate license usage with partition
  • 11. 11 Ribbon Communications Confidential and Proprietary Flash Cut to C15 Cutover Process
  • 12. 12 Ribbon Communications Confidential and Proprietary Initial Switch DSX GR303 or IP DLCs PSTN CCS7 Initial Conditions
  • 13. 13 Ribbon Communications Confidential and Proprietary Switch To C15 Flash Cut DSX PSTN CCS7 C15 Install & Commission the C15 C15 Installation, Database Creation, Line/Feature Migration GR303 or IP DLCs
  • 14. 14 Ribbon Communications Confidential and Proprietary Cutover Process DSX PSTN CCS7 C15 Flash-Cut E1 estimated to be 3-5 minutes Patch Cord Cut at DSX for 303 & DS-1 connections GR303 or IP DLCs
  • 15. 15 Ribbon Communications Confidential and Proprietary C15 Cut Complete PSTN CCS7 C15 Cutover Complete GR303 or IP DLCs
  • 16. 16 Ribbon Communications Confidential and Proprietary Cutover Using Routemaster (PCE) • Facilitate phased cutovers of large switches or networks • Based upon Ribbon Route Master product • Route Master function is resident in C15 • C15 is proxy for subtending Point Codes • Data base maps DNs and Trunks to actual Point code
  • 17. 17 Ribbon Communications Confidential and Proprietary Ribbon is the Leader in Network Evolution
  • 18. 18 Ribbon Communications Confidential and Proprietary Positioning Hosted Offerings  You ARE THE CLOUD • By offering hosted services to your customers today you can change the way your company is perceived and market yourself as offering cloud-based solutions  You own the customer, their numbers & the customer experience • Your brand was developed over time by providing high quality service along with direct customer contact & personalized assistance. • If this is mishandled by business partners, your brand could quickly be ruined. • By offering services from GENBAND you are still the single point of contact for your customers and by leveraging the C15 in your network, you control every aspect of the delivery of the service to them.  You already have the investment made in both C15 hardware & software to deliver these services today  More than likely you already have all you need to start offering these services today.  Additional software licenses may apply to add more advanced functionality when required by certain customers. NO HARDWARE is required.
  • 19. 19 Ribbon Communications Confidential and Proprietary C15 Business Features  Intercom  Call hold  Call Pickup  Directed Call Pickup features  Busy Transfer  Busy Transfer All  Busy Transfer Intra-group  User Transfer  Call Transfer Outside  Don’t Answer Transfer  Three Way Calling  Call Forwarding features  Call Waiting features  Distinctive Ringing  Ring Again  Convenience Dialing and Convenience Dialing Controller  EBS group dialing plan  Station-to-station calling  Direct Outward Dialing  Call Pickup Group  Directed Call Pickup features  Speed Calling  Call Park  Virtual Call Park  Camp on  Virtual Facilities Group Controls  Message Detail Recording  Music On Hold  CLASS on Centrex Features:  Automatic Call Back  Automatic Call Rejection  Automatic Recall  Caller ID (name and number)  Call Identity Delivery and Suppression  Selective Call Acceptance  Selective Call Forwarding  Selective Call Rejection  Selective Distinctive Ringing/Call Waiting  Multiple Appearance Directory Number (MADN)  Denial features  Web Based Feature Control  Centrex IP
  • 20. 20 Ribbon Communications Confidential and Proprietary • C15 and KANDY are complementary in the Network • KANDY is host for Overlay advanced client support • C15 is host for residential lines and PSTN access KANDY Hosting Capabilities • SAAS recurring pay as you use model • Higher value Business lines • SIP lines • SIP trunks, SIP PBX • Advanced client support WebRTC, Kandy The C15 and KANDY Combination C15 Hosting Capabilities • Capital model; buy it and own it • Residential lines, Business lines • SIP, MGCP, H.248, GR-303, DMS lines • SIP, ISUP, MF, PRI trunks • Basic SIP client support
  • 21. 21 Ribbon Communications Confidential and Proprietary C15 With KANDY Cloud Services Service Provider • SIP Trunking Enabled between CSP & KANDY Cloud/On-Premise • CSP Selects & Customizes the Package to Offer to End Users • CSP sells to end users through its regular channels, with DIDs and voice network SIP Trunk On-Premise/Cloud Virtual Business Phone Services 2nd Line Voice Mail FAX Messaging Business Contact List | Custom Call Routing | Call Notes Visual Attendant PSTN IP Network Individual Professional SMB Agency Bridged with Landline Multiple Market Segments CSP Network
  • 22. 22 Ribbon Communications Confidential and Proprietary C15/KANDY with Edgemarc Solutions The Network Intelligent Edges devices are deployed on the customer network edge to ensure successful VoIP implementations. VoIP service providers deploy an Intelligent Edge in the form of an enterprise session border controller (ESBC) to improve voice quality and visibility into the customer environment, supporting both SIP trunking and hosted unified communications. Ribbons’ EdgeMarc 2900 Intelligent Edge is ideally suited for Hosted PBX or SIP Trunking. The solution supports bi-directional data rates up to 1Gbps and up to 300 concurrent calls.