Overview of the P1T project. File used to explain project to potential partners.

1. PROJECT OVERVIEW
www.peoplefirsttourism.com
info@peoplefirsttourism.com

2. ¿WHAT
IS
PEOPLE-FIRST TOURISM?

A marketplace connecting tourism micro-entrepreneurs with travelers
interested in genuine experiences and in positively impacting the communities
they visit

A global participatory action research project advancing the way tourism
micro-entrepreneurship fosters sustainability and self-determination of
individuals with vulnerable livelihoods
¿WHY PEOPLE-FIRST TOURISM?

To leverage IST innovation and the economic force of tourism to enable
micro-entrepreneurship as a tool for improved equity and sustainability
¿WHO CONTRIBUTES
TO THE PROJECT?

The project is fueled by an interdisciplinary team of committed NC State
faculty and students

As the project grows, we develop research and implementation
partnerships with academic institutions, development organizations and
industry - in the US and internationally
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3. www.peoplefirsttourism.com
• Appealing and intuitive website
• Secure portal for uploading new profiles
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4. Computer science faculty and students from NC State’s
Institute for Next Generation IT Systems develop innovative
web-to-cell system.

Tourists browse and book services in sophisticated web site
Entrepreneurs receive inquiries on simple cellphones via sms

IT system makes tourism income accesible to virtually anyone globally

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5. We work with local empowerment agents to co-develop web
profiles for micro-entrepreneurs and their services.
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6. We work with students, universities and local partners to address the
training needs of P1T entrepreneurs and to research the impact of the
project on their livelihoods and sustainability.
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7. WE
PROMOTE
MEDIA,
P1T
IN
NORTH CAROLINA
THROUGH SOCIAL
PR, PARTNER ADVERTISING AND GUERRILLA MARKETING.
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8. www.peoplefirsttourism.com
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