Will the movement of social networking software onto mobiles/cellphones change the nature of social networking, or will it be just one more platform? I don't know, but mobiles do bring important features to SNS. This talk raises some of the issues.

1. David Weinberger Ph.D. Harvard Berkman Center Self @ evident . com July 16, 2008 The Elevator Effect Why Mobile Social Networking Matters

8. Social behavior routes around predictability

9. The new social infrastructure

11. Build Share Say

14. What mobiles add to social networks

15. mail Scrabble find new friends share photos recommend chat

17. cc sarchi @ flickr

19. From Interruption to environment

20. Interstitial Activity Prof. Carlo Alberto Carnevale Chat with friends

21. Billing platform Economic Stimulus “ Nickel and Diming”

23. You Are Here Your friends are here and here and here and here...

24. You Are Here Dinner Party Concert Discussion Drinks Show Music

25. Historical event Point of interest Local story Tourist trap! Beware Favorite local cafe

28. Reality mediated the social by

31. Limitations and Issues

32. User interface

33. Proprietary systems

34. Functional Fragmentation

35. Privacy

36. Friendship Entropy Friends Acquaintances Co-Workers Romantic Relatives Old Virtual Forgotten Would like to forget Old Current Boss Old Current Possible Angry Peers Friends Happy memory Embarrassing

37. Control of data

38. Self

39. The multiple selves of social networks

40. Convergence of technology not of selves

42. Politics Tech demo Personal, humorous Whine Politics Personal, happy Personal whine Whine Game review Personal, humor ??? Response

43. Social Group Public

47. 2. Mobile social networking becomes an important version of Web-based social networking? 3. Mobile social networking transforms social networking? 1. Mobile social networking shrinks “real” social networking?

49. Thank you. David Weinberger Blog: www . JohoTheBlog . Com Email: self@evident . com Twitter : dweinberger