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Semelhante a SuperTag - the Smart Solution for Tag Management (20)
SuperTag - the Smart Solution for Tag Management
- 3. June
2013
©
Datalicious
Pty
Ltd
3
The
Internet
runs
on
tags
- 4. June
2013
©
Datalicious
Pty
Ltd
4
Digital
marke:ng
=
tags
- 5. >
Data
driven
marke:ng
=
tags
June
2013
©
Datalicious
Pty
Ltd
5
Media
ABribu:on
&
Modeling
Op:mise
channel
mix,
predict
sales
Tes:ng
&
Op:misa:on
Remove
barriers,
drive
sales
Boos:ng
ROMI
Targe:ng
&
Merchandising
Increase
relevance,
reduce
churn
“Using
data
to
widen
the
conversion
funnel”
- 6. >
Challenge:
Tag
management
§ Inefficient
tag
management
impacts
…
– Idea
genera:on
and
strategy
development
§ Technology
limita-ons
dampen
crea-ve
thinking
and
idea
genera-on
rather
than
s-mula-ng
them
– Campaign
execu:on
and
op:misa:on
§ Ineffec-ve
tag
deployment
reduces
speed
to
market
for
campaigns
and
limits
ability
to
implement
changes
– Content
relevance
and
user
experience
§ Pla0orm
silos
limit
cross-‐channel
integra-on,
thus
reduced
targe-ng,
ad
relevance
and
response
rates
– Report
accuracy
and
media
nego:a:ons
§ Report
inaccuracies
and
discrepancies
damage
client
trust
and
limit
nego-a-on
power
with
channel
owners
6
June
2013
©
Datalicious
Pty
Ltd
- 7. >
Solu:on:
Datalicious
SuperTag
7
SuperTag
Conversion
Tracking
Conversion
De-‐duping
Media
ABribu:on
Behavioral
Targe:ng
A/B
Tes:ng
Heat
Maps
Live
Chat
Web
Analy:cs
Any
JavaScript
Easily
implement
and
update
any
tag
on
any
websites
without
or
limited
IT
involvement
De-‐duplicate
conversions
for
CPA
deals
and
align
repor-ng
figures
across
pla0orms
Collect
accurate
mul--‐channel
media
aTribu-on
data
to
provide
advanced
insights
Enable
advanced
features
such
as
targe-ng,
tes-ng
and
chat
to
op-mise
user
experience
June
2013
©
Datalicious
Pty
Ltd
- 8. >
Overcoming
team
barriers
8
Marke:ng
SuperTag
Technology
Easy
to
use
online
user
interface
enabling
marketers
to
manage
tags
without
intensive
technology
support
June
2013
©
Datalicious
Pty
Ltd
- 9. >
Cross-‐plaRorm
integra:on
9
DSPs
Ad
Servers
Targe:ng
Tes:ng
Live
Chat
Phone
#s
SuperTag
CRM
DM/eDM
Web
Analy:cs
Heat
Maps
Paid
Search
Affiliates
Centralised
uniform
business
rules
to
trigger
conversions
and
segment
visitors
across
mul-ple
marke-ng
pla0orms
June
2013
©
Datalicious
Pty
Ltd
- 10. >
Poten:al
SuperTag
use
cases
§ Implement
tags
without
JavaScript
skills
or
IT
support
§ Enable
central
pla0orm
for
tag
management
and
audi-ng
§ Improve
page
load
speed
across
all
websites
and
devices
§ Simplify
web
analy-cs
implementa-on
&
maintenance
§ De-‐duplicate
conversions
and
re-‐nego-ate
CPA
deals
§ Track
purchase
path
for
advanced
media
aTribu-on
§ Enable
A/B
tests
and
heat
maps
to
improve
conversions
§ Turn
any
content
element
into
a
dynamic
targe-ng
area
§ Enable
re-‐targe-ng
to
increase
ad
response
rates
§ Trigger
proac-ve
live
chats
to
improve
user
experience
§ Target
phone
numbers
to
boost
call
center
effec-veness
§ ID
customers
and
push
key
events
into
any
CRM
pla0orm
§ Collect
raw
clickstream
data
for
advanced
analy-cs
June
2013
©
Datalicious
Pty
Ltd
10
- 11. SuperTag.js
>
SuperTag
code
architecture
11
T
B
B
B
§ One
tag
for
all
sites
&
pla0orms
§ Hosted
internally
or
externally
§ Easy
tag
implementa-on/updates
§ Tag/business
rule
tes-ng
on
live
site
§ Facilitates
A/B
&
MV
test
execu-on
§ Implementa-on
of
heat-‐maps
§ Re-‐targe-ng
across
channels
&
tools
§ Live
chat
&
phone
number
targe-ng
§ Collect
raw
page
&
impression
data
T
T
June
2013
©
Datalicious
Pty
Ltd
Injec-ng
JavaScript
tags
into
the
page
based
on
business
rules
using
the
SuperTag
top
and
boTom
containers.
The
SuperTag
top
and
boTom
containers
are
JavaScript
func-ons
called
in
the
page
code
just
aber
the
opening
<body>
tag
and
just
before
the
closing
</body>
tag
on
all
page
across
all
domains.
superT.t()
superT.b()
Works
on
…
Websites,
Flash
mobile
apps,
videos,
etc
- 12. June
2013
©
Datalicious
Pty
Ltd
12
Copy
&
paste
same
code
on
all
pages
to
implement
- 13. June
2013
©
Datalicious
Pty
Ltd
13
SuperTag
works
on
websites,
mobile
apps
&
videos
- 14. June
2013
©
Datalicious
Pty
Ltd
14
SuperTag
works
on
websites,
mobile
apps
&
videos
- 15. June
2013
©
Datalicious
Pty
Ltd
15
Drag
&
drop
tags
through
easy
to
use
interface
- 16. June
2013
©
Datalicious
Pty
Ltd
16
Add
new
tags
from
constantly
growing
tag
library
- 17. June
2013
©
Datalicious
Pty
Ltd
17
Add
custom
JavaScript
for
tags
missing
from
library
- 18. June
2013
©
Datalicious
Pty
Ltd
18
Build
complex
business
rules
to
suit
all
scenarios
- 19. June
2013
©
Datalicious
Pty
Ltd
19
Create
new
page
variables
from
any
page
element
- 20. June
2013
©
Datalicious
Pty
Ltd
20
Create
new
page
variables
from
any
page
element
- 21. June
2013
©
Datalicious
Pty
Ltd
21
Create
premium
experiences
for
high
value
clients
- 22. June
2013
©
Datalicious
Pty
Ltd
22
Turn
any
page
element
into
dynamic
content
areas
- 23. June
2013
©
Datalicious
Pty
Ltd
23
Define
visitor
affinity
segments
for
re-‐targe:ng
- 24. June
2013
©
Datalicious
Pty
Ltd
24
Customise
what
data
to
send
to
your
data
server
- 25. June
2013
©
Datalicious
Pty
Ltd
25
Analyse
raw
clickstream
data
in
Splunk
in
real-‐:me
- 26. >
SuperTag
integra:on
June
2013
©
Datalicious
Pty
Ltd
26
SuperTag
app
genera:ng
JS
app.supert.ag
Full
SuperTag.js
hosted
by
client
or
on
c.supert.ag
Client
pages
referencing
SuperTag.js
Browser
execu:ng
SuperTag.js
SuperTag
DataCollector(s)
d.supert.ag
Splunk
saved
searches
and
dashboards
JavaScript
JavaScript
Requests
Tags
Logs
Lookup
tables
Databases,
files,
etc
Splunk
regex
builder
and
data
extracts
Addi:onal
data
(i.e.
CRM,
IP,
social,
etc)
Dedicated
client
Splunk
server(s)
Ads
&
emails
loading
sta:c
1x1
pixel
Requests
- 27. >
SuperTag
ExactTarget
integra:on
June
2013
©
Datalicious
Pty
Ltd
27
SuperTag
app
genera:ng
JS
app.supert.ag
Full
SuperTag.js
hosted
by
client
or
on
c.supert.ag
Client
pages
referencing
SuperTag.js
SuperTag
integra:on
via
DataCollector
JavaScript
Tags
Requests
Data
Databases,
files,
etc
ExactTarget
business
rules
and
condi:ons
Addi:onal
data
(i.e.
CRM,
POS,
social,
etc)
Dedicated
ExactTarget
DataExtension
Relevant
ExactTarget
email
campaign
Data
List
Targeted
ExactTarget
campaign
list
Emails
Clicks,
data
- 28. June
2013
©
Datalicious
Pty
Ltd
28
Test
tags
on
your
live
site
even
before
deployment
- 29. >
SuperTag
code
architecture
29
June
2013
©
Datalicious
Pty
Ltd
Client
pages
referencing
SuperTag.js
SuperTag.js
SuperTag-‐
Code-‐V1.js
3rd
party
web
analy:cs
&
ad
serving
tags
Client-‐Custom-‐
Code.js
3rd
party
web
analy:cs
&
ad
serving
plaRorms
Client
pages
execu-ng
JavaScript
tags
SuperTag
app
genera:ng
JS
app.supert.ag
SuperTag-‐
Live-‐Tes:ng.js
JavaScript
injec-ng
tags
into
client
pages
based
on
business
rules
SuperTag
applica-on
combining
tags
and
business
rules
into
JavaScript
- 30. June
2013
©
Datalicious
Pty
Ltd
30
Define
access
and
deployment
rights
for
all
users
- 31. June
2013
©
Datalicious
Pty
Ltd
31
Review
changes
from
all
users
in
the
audit
view
- 32. >
Faster
page
load
with
SuperTag
June
2013
©
Datalicious
Pty
Ltd
32
By
implemen:ng
the
SuperTag
code
architecture
your
pages
are
guaranteed
to
load
faster
anywhere
between
10-‐30%
as
the
below
tests
show.
This
is
achieved
by
streamlining
the
way
JavaScript
assets
are
loaded
and
executed
on
your
pages
as
well
as
our
smart
mul--‐CDN
JavaScript
hos-ng
pla0orm
which
not
only
guarantees
a
100%
up-me
but
also
ensures
that
all
JavaScript
code
is
always
loaded
from
the
CDN
provider
with
the
best
performance
for
that
par:cular
user
(i.e.
usually
the
server
that
is
closest
geographically).
- 33. SuperTag.js
hos:ng
on
client
CDN
>
SuperTag
deployment
op:ons
33
Client
pages
referencing
SuperTag.js
SuperTag.js
hos:ng
on
client
server
Email/FTP
JavaScript
publishing
Manual
JavaScript
management
Client
pages
referencing
SuperTag.js
Client
pages
referencing
SuperTag.js
SuperTag
app
genera:ng
JS
app.supert.ag
Real-‐:me
JavaScript
publishing
SuperTag.js
Edgecast
CDN
c.supert.ag
CDN
=
Content
delivery
network
Dedicated
client
Github
JavaScript
archive
June
2013
©
Datalicious
Pty
Ltd
Reverse
proxy
- 34. >
Enterprise
grade
reliability
June
2013
©
Datalicious
Pty
Ltd
34
99%
up:me
guarantee
for
the
SuperTag
applica:on
(i.e.
the
user
interface
on
app.supert.ag
genera-ng
the
JavaScript
code)
via
redundant
AWS
EC2/RDS
set-‐
up
and
100%
up:me
guarantee
for
the
SuperTag
JavaScript
(i.e.
the
code
on
c.supert.ag
that
is
executed
on
every
page)
via
mul-ple
redundant
CDNs
including
Akamai
and
Edgecast.
- 35. June
2013
©
Datalicious
Pty
Ltd
35
Re-‐engineer
code
changes
in
your
GitHub
archive
Clients
get
perpetual
usage
rights
for
all
generated
JavaScript
including
dedicated
Github
code
archive.
- 36. >
Unique
selling
points
(USPs)
§ Superior
pla0orm
architecture
for
more
flexibility
– Turn
any
page
element
into
variables
for
data
collec-on
or
business
rules
for
tag
execu-on
– Cross-‐pla0orm
integra-on
and
data
exchange
– Splunk
integra-on
for
advanced
data
mining
§ Superior
tes-ng,
deployment
and
audit
features
– Tes-ng
of
tags
&
business
rules
on
the
live
website
– Complete
audit
trail
of
all
tag
changes
and
tests
§ No
lock-‐in,
stop
using
the
SuperTag
at
any
-me
– External
and
internal
JavaScript
hos-ng
available
– Perpetual
JavaScript
usage
rights
&
Github
archive
§ Free
pla0orm,
pay
for
support
and
add-‐ons
only
June
2013
©
Datalicious
Pty
Ltd
36
- 37. >
Blue
chip
SuperTag
clients
June
2013
©
Datalicious
Pty
Ltd
37
- 38. >
Great
customer
feedback
"Managing
third
party
tags
has
never
been
easier
[...]
simplicity
of
se1ng
business
rules
[...]
reduc8on
in
CPA
[...].“
Jason
Lima,
Online
Marke-ng,
IMB
"[...]
SuperTag
tool
is
so
easy
to
use
[...].
Live
tes@ng
is
par@cularly
useful
[...]
highly
recommended
[...]."
Helene
Cameron-‐Heslop,
Analyst,
Appliances
Online
"SuperTag
speeds
up
tag
implementa@on
and
gives
us
increased
flexibility
[...]
manage
media
and
website
analy8cs
[...].”
Alex
Crompton,
Head
of
Digital,
Aussie
38
June
2013
©
Datalicious
Pty
Ltd
- 39. June
2013
©
Datalicious
Pty
Ltd
39
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us
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