Five principles for business ethics in the 21st century based on the philosophy of Zhou Enlai: 1. Integrity - honesty and consistency in words and deeds. 2. Responsibility - business exists to serve people, society, culture and the world by giving back. 3. Compassion - seek out and help those most in need as society is judged by how it treats its weakest people.

1. Investment Principles
Five Principles for Business Ethics in the 21st Century
based on the philosophy of Zhou Enlai
投资原则
秉持周恩来精神
21 世纪商业道德伦理的 5 项原则

2. 1. Integrity
Honesty; do what you say
say what you do;
consistency
1.道德
以诚信一贯说到做到

3. 2. Responsibility
Business exists to serve the people
To serve the society, the culture
To serve the nation, and the world
Give back, in order to receive
2. 责任
商业的存在是为了服务于人民，
服务于社会，文化，国家和世界。
先耕耘，后收获。

4. 3. Compassion
Seek out those most in need, and help them
Society is judged by how it treats
its weakest people
3. 和蔼
寻求最需要帮助的人
衡量一个社会
是它如何对待其最薄弱的人

5. 4. Prudence
use every material wisely, do not waste
respect the role of nature in supporting
human life
keep the best of the past, to inspire the future
4. 谨慎
爱护和明智使用公共财物，不要浪费。
重视大自然对人类的作用
帮助人类保持传统的美德，激励他人。

6. 5. Dignity
Respect others, and respect
will be returned
Listen to workers;
the company will grow and profit
Act with a peaceful mind;
seek balance, center, the middle way
5. 尊严
尊重他人，将赢得他人尊重。
听取群众，有利于企业的成长。
以和平为主导思想，采取行动。
寻求平衡，中心，折中之路。

7. 1. Integrity
2. Responsibility
3. Compassion
4. Prudence
5. Dignity
1. 道德
2. 责任
3. 和蔼
4. 谨慎
5. 尊严