Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine Realistic walkthrough and detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.

1. CarNova.com PPC Forecast
_ Monthly Net Income
Income Type Details
Amount Month Amount
Monthly Net Income
Net Income $0 June $45,000
Other 1st month set up fees
Justify Monthly $0 June $5,505
Income
July Net July $73,636
Aug Net August $99,000
Available Cash
Sept Net $0 September $104,400
$300,000
Oct Net October $118,164
Nov Net + $8k Spend November $131,294
Dec Net + $18k Spend December $166,764 $225,000
Jan Net + $28k Spend January $185,294
Total Net Income $929,057
$150,000
Monthly Expenses Additional Spend
$75,000
Expense Costs Expenditure Month Amount
PPC Spend $72,000 Increased PPC November $8,000
Management Fees $7,500 Spend December $18,000 $0
January $28,000
Total Monthly $79,500
Expenses -$75,000
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Month/Month Detailed Earnings
Income and Expenses June July August September October November December January
Previous month’s balance -$28,995 -$34,859 -$15,359 $9,541 $48,205 $91,999 $161,263
Monthly Net Income $50,505 $73,636 $99,000 $104,400 $118,164 $131,294 $166,764 $185,294
Monthly PPC Expenses $79,500 $79,500 $79,500 $79,500 $79,500 $79,500 $79,500 $79,500
Additional PPC Spend $0 $0 $0 $0 $0 $8,000 $18,000 $28,000
Total Earnings -$28,995 -$34,859 -$15,359 $9,541 $48,205 $91,999 $161,263 $239,057
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