13. Define • How much time (and
other resources) are
Investments you investing?
• Is this intentional?
• How do you know it’s
the right amount of
time? Is it “worth” it?
• Have you measured to
know if it’s really what
you’re putting in?
14. Define Benchmarks
• Where are you starting
from?
• How will you know if
you’re improving?
• Are there baselines
from the field too?
18. Klout
Klout measures your social influence
across Twitter, Facebook, LinkedIn,
Foursquare, YouTube, Google+, etc.
Network Influence:
This graph shows the influence level
of your engaged audience. How
many mentioners, re-tweeters, likers,
commenters and recommenders do
you have and how influential are
they?
Helps you identify who are
influencers in your network.