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Making Social Media Work

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Daniel Waldman
Daniel Waldman

A presentation given to the Main Street Maryland organizations.

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Making Social Media Work Presented by: Daniel Waldman Tracy Gosson
Agenda Overview Trends Strategy Examples
What Is Social Media Online media designed for social interaction Shared Networked Conversational Two-way communication Sometimes crowdsourced
Social Media vs Social Networking Social media = content Social networking = the network through which content is published and shared
[object Object]
If Facebook were a country, it’d be the 3rd largest in the world.
50% of our active users log on to Facebook in any given day
700 billion minutes/month on Facebook
Average user creates 90 pieces of content each month
Twitter: 190 million
95 million tweets/day
LinkedIn: 75 million
Executives from ALL Fortune 500 companies
YouTube: 2 billion views/day
24 hours of video uploaded every minute
Avg. user spends 15 minutes/day
Blogs: 133+ million ,[object Object]
Why does this matter? Happy Customers Tell 3 Friends, Unhappy Customers Tell Google
Trends: Mobile
Trends: Mobile Networks are available anywhere any time Makes everything more instantaneous Makes sharing information faster & easier We are always connected Thoughts, images and videos can be shared in REAL TIME
Trends: Social Shopping Combines social networking with shopping! Offers group deals, group coupons, product reviews and discussions, recommendations
Trends: The “Check In” Social sites that allow a person to “check in” & often coupled with special deals. Location Based Services TV, Movies, Books and more!
Trends: Live Streaming
5 Steps for Using Social Media Plot strategy Execute strategy Manage resources Measure results Repeat!
Plot Strategy People Objectives Strategy Technology
Execute Strategy Listen Create Share Interact
Manage Resources Have a champion, empower that person Choose your channels wisely Do what you can, then build on it Look for efficiencies Set a policy Experiment and evaluate
Measurement There are hundreds of ways to measure. Here are ten: Impressions Volume of Re-Tweets (Twitter) Volume of shares (Facebook) Volume of social mentions Growth in followers/friends Growth in interactions Number of conversations sparked Depth of conversations sparked Growth in website traffic Impact on real-world events For a list of 100 ways to measure social media, visit: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581
Measurement
Measurement: Analytics
Facebook Tips: Complete your “Info” Tab
Facebook Tips: Custom URL ,[object Object]
Go to http://www.facebook.com/username/ and choose the page in the dropdown menu.
Enter a username (this doesn’t change your own login).,[object Object]
Facebook Tips: Provide Interesting Content Create a poll Post pictures of events Import content from your blog Import content from YouTube Ask questions Promote others (businesses in your area, events, people in your community)
Twitter

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