11. SALEABILITY
•Based on the market
preference and taste,
trendy concept, general
choice of target
customers.
12. •A good number of
surveys claim that most
successful products are
customer-driven.
13. •It is because the
customers are very good
at identifying
performance gaps of the
products or machines
that they are currently
using.
14. • In order to enhance the
creativity of the product
designer, it is therefore
necessary to make initial
sketches out of the results of
interviews conducted from
different stakeholders,
customers, developers and
manufacturers.