How U.S. Department of the Interior, U.S. Fish and Wildlife Service and the National Park Service work to build community with humor and beauty.

1. Using humor and beauty to
connect to your community
Danielle Brigida, Department of the Interior @interior
Holly Richards, U.S. Fish and Wildlife Service @usfws
Matt Turner, National Park Service @natlparkservice

2. U.S. Department of the Interior
ManageAmerica's vast
natural and cultural
resources

3. Goal of our social media
Engage, educate and be a
direct connection for people so
they care about the value of
what we’re doing with their tax
dollars.

4. Interior on Social
Media
@USInterior - Instagram
@Interior - Twitter
USInterior - Facebook

5. inspires wanderlust
sparks memories
shares info about
public lands

6. Audience
focused

7. Our social media strategy:
Listen
(identify community
needs)
Create
(post content)
Engage
(talk with community)
Measure
(evaluate efforts)

8. National Park Service
• Share parks
• Engage the audience
• Educate and entertain
The National Park Service preserves unimpaired the natural and cultural resources and values of the
National Park System for the enjoyment, education, and inspiration of this and future generations.

9. Share Parks
• Highlight the variety of parks and
programs
• Share important safety and resource
information
• Build a community of park advocates
and supporters

10. Engage the Audience
• Safety with a smile
• Encourage audience
participation
• What's trending? Latch on
to the world around us.

11. Educate and Entertain ("Edutainment") The intersection of
nature, pop culture,
and humor

12. U. S. Fish & Wildlife Service
Working with others to
conserve, protect, and enhance
fish, wildlife, plants, and their
habitats for the continuing
benefit of the American people.

13. U. S. Fish & Wildlife Service
• Wildlife. But Weird.
• Space for Play.
• Encouraging Delight.

14. Wrong Answers Only
• Funny posts are without question
our top performers.
• Humor drives both shares and new
follows.
• Listen for trends that resonate and
find ways to apply it to your brand.

15. Tag us and repost!
• People love to see their content
shared.
• Build audience participation into
your stories.
• Find the aspects of your brand that
people want to engage with build
interactions around that.

16. See a need. Meet a need.
• Find a need you are uniquely
qualified to meet – and meet it.
• You’ll build trust and a
relationship with your audience
based on individual brand
identity.

17. Monitor and Curate Across Platforms
Hashtags
Keywords

18. Work Together: Fat Bear Week
Listening lead to
smarter content creation

19. Before You Post
Double check
your content with
another human

20. After You Post
● Be ready to respond to
comments
● Having a public comment
policy helps with community
management
● Enjoy and comment often!
● Report threatening
comments to law
enforcement

21. Gain Wisdom from Your Community
Listening may lead to
more questions
Learn from the language used
by yourtarget audiences
Leave room to adjustbased on what
you find throughmonitoring

22. Danielle Brigida
Department of the Interior
danielle_brigida@ios.doi.gov
Holly Richards
U.S. Fish & Wildlife Service
holly_richards@fws.gov
Matt Turner
National Park Service
matthew_turner@nps.gov