Following on the success of 2013 - when FundedByMe raised more than €4.2 million for European entrepreneurs from its rapidly-growing membership base, which recently crossed 32,000 – FundedByMe confirmed that one of Wired UK’s top 100 European startups has launched also Asia. The company has opened up an office in Singapore, adding to the existing country list that includes Finland, Denmark, Norway, Spain, Italy and Germany.

1. THE WEBSITE

2. • WIRED UK lists FundedByMe as one of Europe’s 100 hottest startups
• Winner of the White Bull Award
• Winner of Spiltans Sollos Award
• Winner of Swedish People Choice in the Nordic Startup Awards
AWARDS

3. FundedByMe daily traffic
GLOBAL FROM DAY 1

5. • Top 3 globally in Equity Crowdfunding
• 32,000 registered users
• Offering both Equity and Reward-based Crowdfunding
– Crowd-lending from Q2 2014
• Over €4,5 Million raised in total so far. (95% of the total in 2013)
• 22 Equity campaigns closed to date and more then 500 Reward-based
• Average Equity campaign €100-150k. Average investment €1400
• Offices in The Nordics, Spain, Italy, Singapore & Germany = Cross-border
investments.
• 6% fee on all money raised + listing fee (adding extra revenue models Q2)
• 18 internationally experienced team members:
– 10 HQ and 8 International.
• Strategic partnerships:
– IE Business School, U-Start, Accelerace
FUNDEDBYME AT A GLANCE

6. Current
• We charge a 6% success-based fee on money raised
• €500 Listing fee on Equity Crowdfunding
Future
• Additional products offered e.g. Crowd-Lending (Q1-Q2 2014)
• Premium membership/VIP offerings
• Partnership Program
BUSINESS MODEL

7. FUNDEDBYME TRENDS - 2013
Continuous growth of
submitted companies
Jan 2013 to dec 2013
Steady growth of
members
Aggregated data Jan 2013 to Dec 2013
Best week 2-8 dec 2013

8. ORGANIZATION
CEO – Co-Founder
Daniel Daboczy
COO
Pontus Frohde
Country Manager
Finland
Kristiina Pääkkönen
Country Manager
Denmark
Christian Gabriel
Country Manager
Norway
Aleksander Langmyhr
Country Manager
Spain
Miguel Angel Trujillo
Country Manager
Germany
Harald Schottenloher
CTO – Co Founder
Arno Smit
Developer
Rebecca Meritz
Developer 2
Ana Hristova
Developer
TBH
Country Manager
Sweden
TBH
KAM
Cathrine Åsklint
Country Manager Italy
Vittorio Mauri
CMO
Susan Sjölund
Product Manager
Siam Choudhury
CFO
Pontus Dahlström

9. EXPERIENCED TEAM
• This international team includes people from Facebook, Spotify, Microsoft, Klarna,
other startups, venture capital firms, family offices and business schools
• Board – Experience in exit and IPO, team development and international growth
• Country managers carefully selected – overseen by experienced COO

10. Board of Directors
Johan Jörgensen, Chairman
Mikael Pawlo
Pontus Dahlström
Daniel Daboczy
Arno Smit
Pontus Frohde (Adjunct)
Anders Lindqvist (Adjunct)
BOARD AND ADVISORS
Advisory Board
Mengmeng Du – Spotify
Ingmar Renzhog – Laika Invest
Per Bystedt – Spray, Neonode
Henrik Kniberg – Spotify
Jonas Dromberg
Malte Behrman
Per Schött
Bengt Åkesson

11. • March 2011: FundedByMe launched by Arno Smit and Daniel Daboczy. Version 1- Reward-based
• August 2011: First major success story: Flippin’ Burgers
• January 2012: First investment. Innovationsbron, cash injection from existing owners & business angel
• June 2012: Vinnova government grant received
• August 2012: First employee hired
• September 2012: Major pivot into Equity crowdfunding
• October 2012: First major business angels and board setup. First developer hired.
• January 2013: First Equity crowdfunding campaigns closed sucessfully
• March 2013: Key personnel hired - COO and CMO
• March 2013: Finland launches
• April 2013: Denmark launches
• July 2013: Spain and Norway launches
• September 2013: Singapore, Germany, and Italy collaborations launches
• October 2013: White Bull Bully Award winners. Wired magazine – Top 100 Startups in Europe
• November 2013: Version 2.0 fully launched. Records on traffic and conversion broken
• December 2013: decision to enter crowd lending
MAJOR MILESTONES

12. FINANCIALS AND DEVELOPMENT
• 2013 the startup year with modest revenue, building the
organization and momentum
• 2014 sales increase and working towards break-even
• 2015 seen as the healthy year
Effective cost structure given;
• Strong international presence with high quality local staff and
offices
• Legal compliance and due diligence
• Re-launched and redesigned the entire platform

13. Approximately €1,2 million raised so far from management, business angels,
government (Innovationsbron, Vinnova), crowdfunding and convertible loans. This has
taken us to 18 employees, 8 countries and strong position on the crowd investing scene.
Plan for additional funds
• Q1-Q2 2014 Angels, equity crowdfunding and Private Equity
– Used for continued growth: geographic / marketing / dev team /new products
• Q4 2014 VC A-round used for
– Capitalization for development, growth, marketing, branding and staff.
– Asian in depth penetration.
– Market penetration
Also looking for Singaporean investor to invest up to 500.000 SG for major holding in JV
PLANS AND HISTORICAL FUNDRAISING

14. • We are a major company in the making, with global aspirations
• We have a unique offering: equity, lending and reward crowdfunding
• We are changing the world of finance. For investors and entrepreneurs
• We have kept steady and fast growth and over-delivered
• The timing is perfect
• We are attracting the best people - and keeping them
• We are trusted and regarded by investors, press and entrepreneurs
• We will generate positive cash flow and are highly likely to be acquired in
the near future
• We are super focussed and determined to succeed
• Equity crowdfunding grew by more than 600 per cent between 2012 and
2013, says Nesta.
WHY INVEST?

15. Development plan
The next things to happen are: to establish our current markets, test new vehicles to increase
member aquisition and growth. Focus on POD and monetization.
WE ARE HERE
Phase 1
Equity pivot, product 2.0,
staffing, early positioning
Phase 2
Monetization, conversion,
establishment, KYC
Phase 3
Harvesting, launch of peer-to-
company lending
Phase 4
Self sufficient, further
growth, M&A
We are here