DAMA Turkey (Veri Yönetimi Derneği) tarafından 26 Mart 2012 İstanbul'da yapılan etkinlik sunumu

1. DAMA Turkey Chapter
‘’ Data Management: Where to Start?’’
26 Mart 2012, İstanbul
Marriot Otel, Kozyatağı
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2. DAMA Turkey
• Küresel bir dernek olan DAMA International’ın Türkiye kolu
olarak faaliyet göstermek üzere kurulmuştur.
• Derneğin temel amacı;
• Bilgi ve veri yönetimi kavramları ve uygulamalarının etkinleştirilmesi
ve geliştirilmesi
• Bilgi ve Veri yönetimi disiplinlerinin birer meslek olarak algılanması
• Bu konuda ürün ve hizmet geliştiren firmalardan bağımsız
olarak ve bu firmalara eşit davranma ilkesi ile hareket
etmektedir.
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3. DAMA Turkey
Açılış Etkinliği
‘Data Management: Where to Start?’
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4. Program
09:00 – 09:45 Kayıt & Kahve
09:45 – 10:00 Tolga Durdu – DAMA Turkey Chapter President
10:00 – 10:30 Peter Aiken – DAMA International President
10:30 – 11:00 Stephen Brobst – Teradata CTO
11:00 – 11:15 Kahve Arası
11:15 – 11:45 Niels van Weeren – ING Bank NL Senior Manager
11:45 – 12:15 Andy Kovacs – Communication Consultant
12:15 – 12:45 Deniz Tunca – BI Evangelist
12:45 – 14:00 Yemek
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5. Peter Aiken – DAMA International President
Konu başlığı: The Benefits of Implementing Successful Data Management Within the Organization
Oturum içeriği: Responding to the question "How does successful data management benefit organizations?" this talk illustrates
how various data management functions can provide tangible business value to organizations. Examples are provided for data
governance, architecture, data development, database operations management, data security, reference/master data, data
warehousing and BI, document and content management, metadata management, data quality management.
Kısa biyografisi: Peter Aiken, Ph. D. is widely acclaimed as one of the top ten data management authorities in the world. In
addition to examining the data management practices of more than 500 organizations, he has spent multi-year immersions with
organizations as diverse as the U.S. Department of Defense, Deutsche Bank, Nokia, Wells Fargo, the Commonwealth of Virginia,
and numerous other high profile clients. As President of DAMA International, his expertise in the practice is unquestioned. He
has been an Associate Professor at Virginia Commonwealth University's School of Business Information Systems Department since
1993 and owns Data Blueprint, an award-winning data management and IT consulting firm.
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6. Stephen Brobst – Teradata CTO
Konu başlığı: Best Practices in Enterprise Information Management
Oturum içeriği: The effective management of enterprise information requires best practices in the areas of people, processes, and
technology. In this talk we will share both successful and unsuccessful practices in these areas. The scope of this workshop will
involve five key areas of enterprise information management: (1) metadata management, (2) data quality management, (3) data
security and privacy, (4) master data management, and (5) data integration. We will examine the role of governance at the
executive level and at the user level along with effective organizational structures and processes for both architectural and data
governance. We will also discuss the role of logical, physical, and semantic data modeling.
Kısa biyografisi: Stephen Brobst is the Chief Technology Officer for Teradata Corporation. His specialization is in the design and
construction of high-end data warehouse solutions. Stephen performed his graduate work in Computer Science at the
Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He
also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of
Management. Stephen has authored numerous books and articles related to advanced data management techniques. Stephen
has been on the faculty of The Data Warehousing Institute since 1996 and teaches courses related to Big Data Analytics, Real-
Time Data Warehousing, High Performance Data Warehouse Design, Data Visualization, Enterprise Information Management, and
Future Trends in Data Warehousing. He has been appointed to Barack Obama's Presidential Council of Advisors on Science and
Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD).
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7. Niels van Weeren – ING Bank NL Senior Manager
Konu başlığı: Üzerinde çalışılıyor.
Oturum içeriği: Üzerinde çalışılıyor.
Kısa biyografisi: Sr. Manager with broad experience in the Development and Management of Business Intelligence /
Datawarehouse IT competence centers (~ 50 FTE). Proven track record in the planning and delivery of state-of-the-art (Online)
Marketing Intelligence, Sales Intelligence, Finance and other Data Warehouse and BI solutions in the Financial Services industry.
His goal is creating better and faster insight in an increasingly more complex and agile world of CRM and (commercial)
management, by advocating and coining the large potential of BI. Building bridges between business and IT.
He specializes in Business Intelligence (BI), Marketing Intelligence and Data Warehouse strategy and solutions delivery, IT
governance & architecture, IT competence center development, BI vendor market, and CRM solutions.
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8. Andy Kovacs – Communication Consultant
Konu başlığı: The Golden Rules of Persuasive Communication for Data Managers
Oturum içeriği: Do you find it stressful and frustrating trying to explain your brilliant technical ideas and solutions to a non-technical audience
who hasn’t got a clue what you’re talking about? Well, you’re not alone! This is a painful difficulty for many of today’s data professionals. Your
nontechnical audience doesn’t speak your language. And they most certainly don’t have the skills, knowledge, education and experience
which you use to save their asses on a daily basis. So, when you need to make them understand the available options and when you need to
persuade them to buy-in to your brilliant solutions ... how should you structure your communication?
This presentation will give you the engineered persuasive communication strategy roadmap which we have been using for the last 10 years at
ELC Consultants to create the most successful strategic communication models for our multinational clients like Microsoft, Experian, Aviva,
BP, ING Bank and Vodafone. What’s more, because this persuasive communication strategy is designed to mirror the way that human beings
think when they encounter a problem, it’s effectively bullet-proof for any communication task and any type of communication ... no matter if
its spoken or written.
Kısa biyografisi: Andy Kovacs is NOT a data professional ... but there isn’t much he doesn’t know about the most effective way for data
professionals to successfully communicate!
He has an honours degree in Philosophy of Language from University College London and he has worked at the highest levels as a
Management Communication Coach and Consultant both in the UK, his home country, and Turkey, his adopted country, over his 16-year
career. In 1997, whilst working in London for Westminster City Council's flagship adult education service WAES in 1997, Andy frequently
encountered many native and second-language English speaking technical experts who lacked the specific written and spoken communication
skills, confidence and persuasive strategies to achieve total success in their jobs. As a result, he introduced a new approach: Management
Communication Consultancy.
For the last 10 years, Andy has been living in Istanbul, Turkey where he established his own company, ELC: Essential Leadership
Communication Consultants to offer premium management communication and management skills training to Turkish managers. Since its
foundation, ELC Consultants has successfully trained over 5,000 Turkish professionals in companies such as Microsoft, BP, Siemens, FNSS
(BAE Systems), Aviva, ING Bank, AvivaSA, Denizbank (Dexia) and Finansbank (National Bank of Greece)… to name but a few.
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9. Deniz Tunca – BI Evangelist & Consultant
Konu başlığı: Practical Data Governance
Oturum içeriği: This talk is about navigating the political landscape in your corporation in order to be successful in leading a data
governance (DG) initiative in a very practical way. The module will showcase practical examples of DG Critical Success Factors, how
to “sell DG” to executives, how to get cross-departmental agreement on common data definitions, DG organizational models, a
framework to measure executive compliance to DG, and how to drive DG to the shop floor.
Kısa biyografisi: Deniz Tunca has spent 18 years in Corporate America as an ‘intrapreneur’ mainly in San Francisco/Silicon Valley in
the field of technology having worked for companies such as Advent Software, Cisco Systems, AOL, and Lucent Technologies. He has
been repeatedly called upon to lead high-profile, corporate-wide initiatives requiring thought-leadership and self-starting skills to
materialize cross-functional programs that leverage people, process and technology.
For most recent employer, he pioneered a BI program, designed and led a DG practice and headed customer experience
management (customer loyalty) program. The successful BI program included getting an IT Project Manager assigned, project
funded, 13 departments to dedicate resources, leading the business in partnership with IT to deliver a data warehouse and a
standard reporting tool, information soundbite reports launched to drive adoption, and put a BI Competency Center in place. He was
then subsequently promoted to create, execute and lead a Data Governance practice.
He is also a Serial Entrepreneur, Investor and Independent Consultant. Most recent consulting engagements and Invited Colloquia at
Microsoft Turkiye, Bilgi University and Startup Weekend Istanbul. Mr. Tunca holds an MBA in Computer Information Systems and
Entrepreneurship from the Simon School of Business at the University of Rochester. He now lives in Istanbul with his wife and two
sons, and owns www.westsidecafebistro.com.
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