How do your customers feel? Which way do you invite them for next visit? Turn any physical store visit into digital lead which can be easily managed using your existing CRM. Try MReply and change the game!

1. GENERATING DIGITAL LEADS WITHIN BRICK & MORTAR RETAIL
CASE STUDY
STORE VISIT
ENGAGEMENT
DATA
DIGITAL
COMMUNICATION
NEXT VISIT

2. How do your customers feel?
Exit
Store
Use technology to gain knowledge & collect data
Engage
customers &
gather data
Purchase
and Exit
Invite to next
visits

3. Customer’s interests in Retailer:
New products
Catalogues
Warranty and next questions
before pruchase
Discounts
Competitions
Vouchers
Retailer’s interests in Customer:
Contact data
Customer’s engagement
Satisfaction
Opinions and preferences
Price sensibility
Next marketing testing
ONE HANDSHAKE – ONE TECHNOLOGICAL
SOLUTION

4. Client’s brief
Budget
Minimal (few hnds. €)
Idea to delivery
10 days
#1 Digital signup to retailer’s Clubcard loyalty
program in a visually attractive way. Radically
increase signup rate.
#2 Use store opening to increase number of
customer interactions, customer engagement and
store return visit rate.
CASE STUDY: DIGITAL CLUBCARD SIGNUP

5. Example of digital execution:
 Interactive branded images
 Products / brand presentation
 Clubcard / competition benefit introduction
 Registration form with data collection
 Customer engagement survey / market
research
 Thank you page with first gift
Unlimited use of marketing visuals and
variable input forms:

6. Example of In-store execution:
Hostesses trained to improve
customer experience by
personal dialogue, attractive
visuals and honest interest in
customer’s views
Using tablet:
• Enhancing experience
• Short and effective
• Collecting data
• Customer reward: small symbolic gift (branded bag)

7. Measurable Results:
1-2 hostesess
1 iPad
Approached 30-40 customers/hour
Clubcard signup + opinion poll 15-20 customers/hour
Your customers are signed up…
What next?

8. FOLLOW UP
Natural integration into customer shopping experience:
• Enables integration of SMS / Email marketing to remind about visit (thank you
note, promo winner announcement, deal for next purchase)
• Repeated customer visit time limited offer
Email invitation
SMS invitation

9. FURTHER POSSIBILITIES TO IMPROVE CUSTOMER’S FLOW
 CSV export – statistics, analytics, marketing knowledge
 CRM data integration – do we need more personal data? All
presentation forms and exports are adjustable
 SMS marketing (next visit, promo, card collection, eshop link
with customized promo)
 Email marketing (same as SMS + activation link, newsletter)
 Remarketing options (Google, Facebook)

10. MREPLY CAN ALSO BE USED FOR
EXTERNAL COMMUNICATION
(with customers):
 New collection introduction
 Event invitation
 Customer testing
 A/B testing
 Communication testing
 Store/staff satisfaction testing
INTERNAL COMMUNICATION
(with employees):
 Staff trainings: sales techniques modeling,
training
 New team member introduction
 New tools introduction
 Internal brand/product trainings

11. CALL US