18. People scan screens based on past
experience and expectations
People believe that things that are close
together belong together
The meanings of colors vary by culture
19.
20. How people Read
Unusual or overly decorative fonts can
interfere with pattern recognition and slow
down reading
26. How people think
Use progressive disclosure. Show people
what they need when they need it
27.
28. People create mental models
A mental model represents a person’s
thought process for how something works
29.
30. People learn best by example. Don’t just tell
people what to do. Show them
31. People Make Mistakes
Write error messages in plain language
If people are performing a boring task, then you need to
raise the level of arousal with sound, colors, or
movement
People are motivated by progress and control
32.
33.
34. Principles for Better Software
1. Design from the outside in.
2. Make time for research.
3. Keep your hands off the keyboard.
4. Try many things. Keep none of them.
5. Test designs on people.
6. When all else fails, code.
35.
36. Why for Software Engineers
you are nothing like your target user
We are developing software for humans
technical skills help in getting up-to-speed on deeply technical applications
your job is not to optimize the developer’s productivity, but rather to
optimize the end-user experience
37. Quick recap
UX is NOT UI
How People See
How People Read
How People Remember
How People Think
What Motivates People
How People Feel & People Make Mistakes
38. Everyone is a UX Designer
Shift your mindset to focus on
Human-centered solutions