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„A Rational Romance“
     Scrum and Evolutionary Business Analysis
                                                   Thomas Mödl
                                     thomas.moedl@dialogdata.de
Timisoara, October 6th, 2012         DialogData.ro DialogData.de




                                                            1
Business Analyst
                   9 years

Software Developer & Architect




                     24                           years

                       © 1989 – 2012 DialogData           2
• Scrum                             • Business Analysis
  – Agile Values                       – Goal Modeling
     • Scrum and Agile                 – Vision Building
       is all about communication
                                       – Communication
  – Agile Development
     • Much about change
     • User Stories




                                                           3
4
INSTRUMENTS




              5
GOAL                 INSTRUMENTS    AGILE VALUES


Better collaboration                  Goal Orientation
Better understanding                       Trust
Reliable agreements                      Reliability
Flexible planning                        Openness




                                                          6
AGILE            SCRUM


                                 Goal Orientation              Focus
                                             Trust             Respect
                                        Reliability            Commitment
                                       Openness                Openness
                                                                 Courage
„Have the courage to commit, to act, to be open, and to expect respect.“




                                                                            7
Focus and
goal orientation.




                    8
Trust
and respect.




               9
Reliable performance
  and commitment.




                       10
Flexible planning
 and openness…
                          … because no plan
                    survives the first contact
                          with the enemy …




                                          11
In software development …
... we are having a problem.


                               13
DialogData
     Changes are the biggest project risk:

              other                                poor user input
              incomplete requirements              changing requirements
              poor tech skills                     poor staffing


                                   6%
                      7%

       12%
                                                                          50%

       12%


                            13%




13+12+12 = 37%
             CategoriesPof problemsStandish Group 1994 projects –
                        robleme gefährdeter Projekten nach Kategorien -
                                Studie
                                         in endangered
               Source: Chaos Report, The Standish Group
                                                                                14
The sticky problem:
  understanding business requirements.



other causes:
requirements:


          Source: Scott Ambler, Lead Evangelist Agile @ IBM.   15
but wait … aren‘t we agile?




                              16
Backlog Grooming:
                                „Scrum is silent
                                  on how this
                                work is done …“
                                „10% of each sprint …“
   „this includes detailed requirements analysis …”
             „many people like to articulate the
          requirements in terms of user stories …”


                    Backlog Grooming:
           Story Finding, Estimating, Refinement

                                                         17
Backlog Grooming: Time Effort




       > 21%       Days / Month Working Days for Backlog Grooming
   Team Members 7       20          140              10%      14
   Product Owner 1      20           20             100%      20

                  8      40          160        21,25%       34



                                                                    18
„If I had asked people
  what they wanted,
they would have said:
     faster horses.“

      - Henry Ford




                         19
Source: http://www.stevemcconnell.com/articles/art04.htm
                                                           20
software developement

          =
garbage in, garbage out.



                           21
Predictability is inverse to time horizon.


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            „Cone of Uncertainty“ by Barry Boehm
                                                                                                  23
Details are required
for the near-term future.




                            24
Which problems are arising with change?


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A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis
A Rational Romance: Scrum and Business Analysis

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A Rational Romance: Scrum and Business Analysis

  • 1. „A Rational Romance“ Scrum and Evolutionary Business Analysis Thomas Mödl thomas.moedl@dialogdata.de Timisoara, October 6th, 2012 DialogData.ro DialogData.de 1
  • 2. Business Analyst 9 years Software Developer & Architect 24 years © 1989 – 2012 DialogData 2
  • 3. • Scrum • Business Analysis – Agile Values – Goal Modeling • Scrum and Agile – Vision Building is all about communication – Communication – Agile Development • Much about change • User Stories 3
  • 4. 4
  • 6. GOAL INSTRUMENTS AGILE VALUES Better collaboration  Goal Orientation Better understanding  Trust Reliable agreements  Reliability Flexible planning  Openness 6
  • 7. AGILE SCRUM Goal Orientation Focus Trust Respect Reliability Commitment Openness Openness Courage „Have the courage to commit, to act, to be open, and to expect respect.“ 7
  • 10. Reliable performance and commitment. 10
  • 11. Flexible planning and openness… … because no plan survives the first contact with the enemy … 11
  • 12. In software development … ... we are having a problem. 13
  • 13. DialogData Changes are the biggest project risk: other poor user input incomplete requirements changing requirements poor tech skills poor staffing 6% 7% 12% 50% 12% 13% 13+12+12 = 37% CategoriesPof problemsStandish Group 1994 projects – robleme gefährdeter Projekten nach Kategorien - Studie in endangered Source: Chaos Report, The Standish Group 14
  • 14. The sticky problem: understanding business requirements. other causes: requirements: Source: Scott Ambler, Lead Evangelist Agile @ IBM. 15
  • 15. but wait … aren‘t we agile? 16
  • 16. Backlog Grooming: „Scrum is silent on how this work is done …“ „10% of each sprint …“ „this includes detailed requirements analysis …” „many people like to articulate the requirements in terms of user stories …” Backlog Grooming: Story Finding, Estimating, Refinement 17
  • 17. Backlog Grooming: Time Effort > 21% Days / Month Working Days for Backlog Grooming Team Members 7 20 140 10% 14 Product Owner 1 20 20 100% 20 8 40 160 21,25% 34 18
  • 18. „If I had asked people what they wanted, they would have said: faster horses.“ - Henry Ford 19
  • 20. software developement = garbage in, garbage out. 21
  • 21. Predictability is inverse to time horizon. ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ------------ ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ------------ ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ------------ ----------- ------------ ----------- ----------- ----------- „Cone of Uncertainty“ by Barry Boehm 23
  • 22. Details are required for the near-term future. 24
  • 23. Which problems are arising with change? ----------- ----------- ----------- Abstract ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ----------- 25
  • 24. Most changes affect more than one page. ----------- ----------- ----------- Abstract ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ----------- 26
  • 25. Most changes affect more than one page. ----------- ----------- ----------- Abstract ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ----------- ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ----------- ------------ ----------- ------------ ----------- ----------- ----------- 27