My Ignite style deck prepared for Professional Communication and Presentation coursework at Full Sail University.

1. Good
http://www.flickr.com/photos/declanjewell/2447653142/sizes/l/in/photostream/
Better
http://www.flickr.com/photos/stewc/5509985363/sizes/l/in/photostream/
Metallica’s Death Magnetic album sounds better on
...What?!
Guitar Hero than on CD...wait
Sunday, October 13, 13

2. Heavy Compression
can make you sick!
http://www.flickr.com/photos/
brainware3000/4251449/sizes/o/in/
photostream/
“
[Modern Albums]can induce a sensation of nausea and
fatigue in listeners... It becomes psychologically tiring and
almost impossible to listen to...
Sunday, October 13, 13
- PETER MEW, Sr. mastering engineer at Abbey Roads Studios

3. Our music will continually
degrade in fidelity, for the sake
of making it louder, should we
not do our respective parts to
keep recordings crystal clear.
http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/

4. http://www.flickr.com/photos/superubo/
5362778675/sizes/z/in/photostream/
WE CAN
TURN IT UP
HERE
Sunday, October 13, 13
http://www.flickr.com/photos/rockmixer/
2820838763/sizes/z/in/photostream/
SO DON’T DO
IT HERE!

5. I
http://www.flickr.com/photos/gi/2427450240/sizes/l/in/photostream/
Please stop
destroying it
Sunday, October 13, 13
:)

6. THE FUTURE IS C L E A R
There is no need to compete for loudness.
So let’s start competing for F I D E L I T Y.
Sunday, October 13, 13

7. FACT: Commercial music has doubled
in volume over the past
few decades
http://www.flickr.com/photos/
barkbud/4257136773/sizes/z/in/
photostream/
FACT: There are no set volume
standards for popular
commercial recordings
http://www.flickr.com/photos/
purpleslog/3244332524/sizes/o/in/
photostream/
FACT: Most listeners don’t really notice
or care how their music is mastered
http://www.flickr.com/photos/
84814657@N04/8580966812/
Sunday, October 13, 13

8. AUDIO ENGINEERS:
Take it down a bit
We don’t need to make
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/
Sunday, October 13, 13
super hot
mixes
http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/

9. http://www.flickr.com/photos/thenovys/3919714207/sizes/l/in/photostream/
http://www.flickr.com/photos/pinksherbet/346854019/sizes/l/in/photostream/
AWESOME!
BORING
KEEP THE PEAKS!
Heavy compression destroys your mix
Sunday, October 13, 13

10. Engineers should not feel FRUSTRATED if their mix is
q u i e t e r , b u t c l e a r e r than other commercial recordings
commercial recordings
http://www.flickr.com/photos/zachklein/54389823/sizes/z/in/photostream/
Sunday, October 13, 13

11. RADIO AND MEDIA HOSTS:
Create an industry standard
Form a collective that is aimed at setting standard
peak and RMS levels for commercial recordings
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/

12. TV people did it, so can you!
A * Advanced
T * Television
S * System
s
C * Com
mittee
http://www.flickr.com/photos/sarahreido/3245498261/sizes/l/in/photostream/
http://www.flickr.com/photos/sarahreido/3245498261/sizes/l/in/photostream/
The ATSC has formally recommended audio recording and
peak level standards for audio in television and film.
Sunday, October 13, 13

13. Too often, I find myself opting for the
equalizer over the volume knob when
listening to modern commercial music
http://www.flickr.com/photos/34339147@N03/3197322966/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/75264768@N00/3477036767/

14. LISTENERS:
Listen with critical ears
Demand C L E A R
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/
Sunday, October 13, 13
,
DY
N A M I C music
http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/

15. http://www.flickr.com/photos/walkadog/3353936487/sizes/o/in/photostream/
Myth: Louder music sells better
Sunday, October 13, 13

16. Myth: Louder music
sells better
STED
BU
http://www.flickr.com/photos/walkadog/3353936487/sizes/o/in/photostream/
Studies show that listeners do not really care
how loud the volume is on their recordings
Sunday, October 13, 13

17. “
SO WHAT DO YOU WANT
ME TO DO ABOUT IT?
Engineers:
Compete for fidelity and
not volume levels!
http://www.flickr.com/photos/freestylee/5399124878/sizes/l/in/photostream/
Sunday, October 13, 13
Media Hosts and Industry People:
Combine forces and
form a standard!
Listeners:
Demand hi-fi recordings!

18. T HE F U T URE I S B R I G H T
If we:
1. Stop making music loud at the cost of fidelity
2. Set a standard for volume levels in radio and media
hosts
3. Demand higher quality recordings from record
companies
There is no need to compete for loudness.
So let’s start competing for F I D E L I T Y.
Sunday, October 13, 13

19. Our music will continually
degrade in fidelity, for the sake
of making it louder, should we
not do our respective parts to
keep recordings crystal clear.
http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/

20. BUT IT DOESN’T HAVE TO!!
Let’s start working towards the kinds of nuggets
we want to keep around again! :)
http://www.flickr.com/photos/craigoneal/4893735743/sizes/l/in/photostream/
Sunday, October 13, 13
http://www.flickr.com/photos/bullionvault/3591746567/sizes/l/in/photostream/