Jim Banister

London, United Kingdom United Kingdom

Product Director - Tesco Clubcard

Technology / Software / Internet

Tesco is the third largest retailer in the world. I was brought in as the first (ever) Product Director for their Clubcard loyalty programme, building a world-class product team of 35 (from zero), comprised of product managers, user-experience and user-interface designers, user-experience researchers, rapid prototypers, consumer insights researchers, analysts and data scientists. I engaged in change agency across the company, working with Marketing, Technology and other divisional stakeholders to shift internal ways of working to better match Tesco’s customers’ attitudinal and behavioral changes. I served as a key stakeholder in the development of the new Clubcard business strategy,...