Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Cargo
Product Director - Tesco Clubcard
Setor
Technology / Software / Internet
Sobre
Tesco is the third largest retailer in the world. I was brought in as the first (ever) Product
Director for their Clubcard loyalty programme, building a world-class product team of 35 (from zero), comprised of product managers, user-experience and user-interface designers, user-experience researchers, rapid prototypers, consumer insights researchers, analysts and data scientists.
I engaged in change agency across the company, working with Marketing, Technology and other divisional stakeholders to shift internal ways of working to better match Tesco’s customers’ attitudinal and behavioral changes. I served as a key stakeholder in the development of the new Clubcard business strategy,...
Marcadores
social entrepreneurship
social good
philanthropy
microneed
darwin
sonoa
ramji
finch
api
spectrumdna
social marketing
social media
spectrum
banister
social networking
jim banister
social nicheworking
Ver mais
Apresentações
(3)Gostaram
(2)How To Rid America of Fossil Fuels by 2030.
Alex Lightman
•
Há 9 anos
Contextual Web
Nick Finck
•
Há 16 anos
Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Cargo
Product Director - Tesco Clubcard
Setor
Technology / Software / Internet
Sobre
Tesco is the third largest retailer in the world. I was brought in as the first (ever) Product
Director for their Clubcard loyalty programme, building a world-class product team of 35 (from zero), comprised of product managers, user-experience and user-interface designers, user-experience researchers, rapid prototypers, consumer insights researchers, analysts and data scientists.
I engaged in change agency across the company, working with Marketing, Technology and other divisional stakeholders to shift internal ways of working to better match Tesco’s customers’ attitudinal and behavioral changes. I served as a key stakeholder in the development of the new Clubcard business strategy,...
Marcadores
social entrepreneurship
social good
philanthropy
microneed
darwin
sonoa
ramji
finch
api
spectrumdna
social marketing
social media
spectrum
banister
social networking
jim banister
social nicheworking
Ver mais