social media analytics digital KPI ROI marketing online purchase funnel customer journey

1. AwarenessAwarenessAwarenessAwareness
1
X% minimum surface for y
minimum second
Research study: Nielsen
Content/ Audience verification
GRP = Impressions in target
group/ size of target group x 100
Tag Management: Google tag
manager
Analytics: Google Analytics
Ad server: DoubleClick
Google store visits
Facebook conversion lift
LinkedIn Lead Accelerator and
CRM sales integration
Nielsen Sales Effect
Ad server: DoubleClick
Analytics: Google Analytics
Awareness
Engagement
Transaction
Roi
Impression
Unique user
Frequency
Viewable impression
Brand uplift
Brand-save page in right
audience
GRP
Click
Post click
action
Conversion
Last cookie
wins
Online sales
Online voucher
redeemed
In ad engagement
Video completion
Time on site
Bounce rate
Attribution modelling
User journey
De-duplication
Sales effect of a
campaign on a media
platform
Online and offline sales
effect research
OBJECTIVE OLD KPI NEW KPI HOW TO MEASURE