"Enhancing the attendee experience means bridging online marketing with offline education. This session covered the best practices for developing an event website and expanding the reach with interactive tools that make the event website not just a brochure but a location that attendees will return to for more than just registration."
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
MTO Summit 3:00 PM How To Workshop: Interactive Event Marketing Programs with Rd Whitney, Chris Justice and Bob Roan
1. INTERACTIVE
EVENT
MARKETING
bridging online with live and making your
event website a valuable property
Escape
the
Technology
Maze
October
21-‐22,
2009
Hya<
Fisherman’s
Wharf
Tuesday, October 27, 2009
9. Attendee Intelligence
We must change they way we view and interact
with attendees so that we change the experience
in real-time.
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Tuesday, October 27, 2009
10. ✴Personality
✴Known brand
✴Referenceable
✴Unique
✴Done before
✴Interactive
✴Convenient
✴Free??!!??!?!
These new engagement demands are forcing us to
develop more compelling methods to touch a
hyper-connected and judgmental audience.
10
Tuesday, October 27, 2009
11. Website Interactive Event Requirements
1.Simple and easily discoverable (SEO Optimized - Text to Images)
2.Integrated registration with delayed payment and invoicing
3.Video and content assets that are provided at no cost
(notice we didn't say free)
4.Connections for highly segmented/personalized email marketing campaigns
5.Bridges to the speakers, authors, experts and visionaries before/during/after
6.Presentations available the SAME DAY
7.Recordings of EVERY session - Audio and/or Video
8.Live Streaming of the event and Keynotes
9.Companion mobile applications
10.Social media connections (but NOT through Facebook)
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Tuesday, October 27, 2009