ATHENA Rising™ - The Next Wave of Analytics

1. ATHENA Rising™

2. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.2
ATHENA RISING™ — THE NEXT WAVE OF ANALYTICS
Copyright © 2017 by Lee Feinberg
(e-thusiasm, inc. DBA DecisionViz)
All rights reserved. No part of this publication may be reproduced,
distributed, or transmitted in any form or by any means, including
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case of brief quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law. For permission
requests, write to the publisher, addressed “Attention: Permissions
Coordinator,” at the address below.
DecisionViz
916 Harding Street
Westfield, NJ 07090

3. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.3
Start Creating Value for
Your Company by Making
More Powerful Decisions!

4. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.4
We all know it’s not just what you say, but how you say it.
When it comes to data visualization, it’s not just what your
readers see, but how they see it -- how they absorb data.
Too often data doesn’t tell a story or lead to the end result
you want, even when organized and appealing in a
Tableau format.

5. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.5
“Data is strategic” … ! or ?
However, before you get into
the tactics of making charts and
making decisions, you have to
deal with a bigger issue -- data
is strategic. You may have heard
this from your boss and
probably said it yourself; but
what does that really mean?

6. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.6
Strategic data means that EVERYONE follows a standard process. For example, if
each person in finance presented information with different methods, it would
result in complete chaos. And that’s the world of reports and dashboards -- chaos,
bedlam, choose whatever term for “confusing, disorderly information” you like.

7. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.7
That’s why DecisionViz created
the ATHENA Rising™ Method.
It’s the first time you’ll have a
consistent and repeatable way
to transform an idea into a
highly-actionable visual story.
A story that is intelligent and
compelling -- and that does not
ask the reader to piece together
detailed data themselves.
Autobiography
Tipping Points
High Definition
Expand Data
Nexus
Activate
(c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.

8. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.8
Present your data as a cohesive story with a beginning,
middle, and end action in mind. Visualize your data in a way
that elicits the “a-ha!” moment that is the marker of success.

9. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.
schedule me >> book 30 on Lee's calendar
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If you don’t like how you answer any of these questions,
then get in touch with me immediately!
“If you were being interviewed for the WSJ, what’s the
best outcome you could talk about from your data?”
“When you get a request to report on some data, how
do you decide what visuals to use?”
“Outside of getting the data ready, what takes the
longest to release a new dashboard?”
email me Lee@DecisionViz
call me 908 247 0726

10. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.
About DecisionViz
DecisionViz helps people become great communicators
of data. We build leaders in the next wave of analytics
— the process, people, and culture transformations that
accelerate decision-making and action-taking.
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11. (c) e-thusiasm, inc. DBA DecisionViz 2017 All rights reserved.
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