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Scaling Ownership
Nathan Waterhouse
@_natw
SUPERBRANDS
TOP 20
BEST
SUPERMARKET
AWARD
Empathy
Integrative
thinking
Optimism
Experimentation
Collaboration
MERGERS FAIL
70%
Because it’s not done
on a cultural level
What does OI Engine do?
Enables your organisation
to innovate using the IDEO
design thinking methodology
How might we help associates and customers
transition in times of change?
Empathy
Integrative
thinking
Optimism
Experimentation
Collaboration
Empathy
Optimism
Optimism
PARTICIPATION
88%Optimism
+7%NPS IN 1st MO
Optimism
Collaboration
$1.75MREVENUE POTENTIAL IN 6 MOS
~25%COST REDUCTION
Collaboration
$1.75MREVENUE POTENTIAL IN 6 MOS
~25%COST REDUCTION
7
Five Tips
Empathy
Integrative
thinking
Optimism
Experimentation
Collaboration
1. Empathy: Create an Empathy Map
SEEING
What is the customer
environment like?
GAINS
What obstacles
or challenges does
th...
2. Integrative Thinking: Learn from Analogies
HR: Relocation?
Time-critical
operations?
3. Optimism: Try ‘Yes, And…’
4. Experimentation: encourage low-cost prototypes
5. Collaboration: Invite a customer to your next
brainstorm
How challenges workThanks
@_natw
nathan@ideo.com
Scaling Ownership: Design Thinking to Increase Employee Engagement
Scaling Ownership: Design Thinking to Increase Employee Engagement
Scaling Ownership: Design Thinking to Increase Employee Engagement
Scaling Ownership: Design Thinking to Increase Employee Engagement
Scaling Ownership: Design Thinking to Increase Employee Engagement
Scaling Ownership: Design Thinking to Increase Employee Engagement
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Scaling Ownership: Design Thinking to Increase Employee Engagement

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Nathan Waterhouse, OI Engine, will talk about how to create a greater sense of belonging and ownership in today’s organisations, and how design can teach us some interesting lessons in how to create a more human-cantered organisation. Drawing on real life examples, Nathan will share how 'Design Thinking' is being used to scale up the participation and involvement of employees and customers to create better ideas, service, and change the culture.

Presented at Crowdsourcing Week Global 2016. Learn more and join the next event: www.crowdsourcingweek.com

Publicada em: Negócios
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Scaling Ownership: Design Thinking to Increase Employee Engagement

  1. 1. Scaling Ownership Nathan Waterhouse @_natw
  2. 2. SUPERBRANDS TOP 20 BEST SUPERMARKET AWARD
  3. 3. Empathy Integrative thinking Optimism Experimentation Collaboration
  4. 4. MERGERS FAIL 70% Because it’s not done on a cultural level
  5. 5. What does OI Engine do? Enables your organisation to innovate using the IDEO design thinking methodology
  6. 6. How might we help associates and customers transition in times of change? Empathy
  7. 7. Integrative thinking Optimism Experimentation Collaboration Empathy
  8. 8. Optimism
  9. 9. Optimism
  10. 10. PARTICIPATION 88%Optimism
  11. 11. +7%NPS IN 1st MO Optimism
  12. 12. Collaboration
  13. 13. $1.75MREVENUE POTENTIAL IN 6 MOS ~25%COST REDUCTION Collaboration
  14. 14. $1.75MREVENUE POTENTIAL IN 6 MOS ~25%COST REDUCTION 7
  15. 15. Five Tips Empathy Integrative thinking Optimism Experimentation Collaboration
  16. 16. 1. Empathy: Create an Empathy Map SEEING What is the customer environment like? GAINS What obstacles or challenges does the customer have? PAINS What obstacles or challenges does the customer have? THINKING & FEELING What is important to the customer? What are his hopes, dreams and fears? HEARING What influences the customer?
  17. 17. 2. Integrative Thinking: Learn from Analogies HR: Relocation? Time-critical operations?
  18. 18. 3. Optimism: Try ‘Yes, And…’
  19. 19. 4. Experimentation: encourage low-cost prototypes
  20. 20. 5. Collaboration: Invite a customer to your next brainstorm
  21. 21. How challenges workThanks @_natw nathan@ideo.com

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