By Willix Halim, Freelancer. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. Willix Halim
Vice President of Growth
Freelancer.com
email: willix@freelancer.com
twitter: @willixh
Welcome to
the Future
You are here

3. A remarkable period of
innovative disruption unlike
the world has ever seen..
You are here

5. What does this all of this mean?
“Software is Eating the World”
– Marc Andreessen

6. What does this all of this mean?
Advertising
Physical Software

7. What does this all of this mean?
Telecommunications
Physical Software

8. What does this all of this mean?
Retail
Physical Software

9. What does this all of this mean?
Books
Physical Software

10. What does this all of this mean?
Scrapbooking
Physical Software

11. What does this all of this mean?
Notepad & Pen
Physical Software

12. What does this all of this mean?
Maps
Physical Software

13. What does this all of this mean?
Search
Physical Software

14. Physical
What does this all of this mean?
Music
Software

15. What does this all of this mean?
Fashion
Physical Software

16. What does this all of this mean?
Retail Estate
Physical Software

17. What does this all of this mean?
Recruitment
Physical Software

18. What does this all of this mean?
Photography
Physical Software

19. What does this all of this mean?
Video
Physical Software

20. What does this all of this mean?
Travel
Physical Software

21. What does this all of this mean?
Reviews
Physical Software

22. What does this all of this mean?
News
Physical Software

23. What does this all of this mean?
Education
Physical Software

24. What does this all of this mean?
Coupons
Physical Software

25. What does this all of this mean?
Flea markets & Garage Sales
Physical Software

26. What does this all of this mean?
Healthcare
Physical Software

27. What does this all of this mean?
Point of Sale
Physical Software

28. What does this all of this mean?
Financial Planning
Physical Software

29. What does this all of this mean?
Money
Physical Software

30. What does this all of this mean?
Central Banks
Physical Software

31. What does this all of this mean?
Education
Physical Software

32. What does this all of this mean?
Hang with Friends
Physical Software

33. What does this all of this mean?
“The Reimagination of Everything”
– Mary Meeker

35. 60%
The other
of the world’s
population are
about to join
the Internet.

36. It’s 2015.
World Population
7,144,000,000
Number on the Internet
3,035,749,370 (42.3%)
Source: Internet World Stats & United Nation (June ’14)

37. North America
310 million users
87.7% penetration
Europe
582 million users
70.5% penetration
Latin America
320m (of 612m)
52.3% penetration
Africa
298m (of 1125m)
26.5% penetration
Asia
1.386b (of 3996m)
34.7% penetration
Worldwide Internet Penetration June 2014*
* latest data

38. 86% of users of top sites already foreign

39. >2x as many Chinese than Americans

40. “The next decade will see more baby boomers leave the workforce than 15-
year-olds enter it”
…
“In Japan, the labour market population has been in decline since 1995. This
aligns almost precisely with the onset of the malaise in the Japanese economy.
Here is a country that does not do immigration and that collapsed its birth
rate 40 years ago. “
…
“India, on the other hand, is very different. One thing that is not well
understood with India is that it is now at a one-in-a-hundred-year peak in the
sheer volume of people entering the labour market population. There is
currently a net injection of 14 million people aged 15-64 every year into India's
population.” *
* Source: Bernard Salt
Demographics are at Inflection Point

41. 5 billion people
are on an average wage
of $10 or less per day

42. The first thing they are doing
on the Internet is raising
their economic status.

43. And it’s never been easier
to learn a trade.

45. In 2011, Sebastian Thrun
tried a bold experiment..
offer his class which
normally numbers 200
students online for free.
We will mark your
assignments and mark
your exams.. And give
you a certificate of
completion.. for free.

46. BOOM!
160,000
enrolments!8.5x population of Stanford

47. 23,000
students
passed.

48. Of the top 453
students, not one
went to Stanford!

50. We turn 99.9%
of our customers
away!!!!!
Bad Business.

51. Good Business.
Pre-sales
Marketing..

52. “In 50 years there will
be only 10 institutions
in the world delivering
higher education”
Sebastian Thrun
Or something more sinister..

53. I think there might be
only 2.
Existential threat

54. sellers
Online marketplaces
buyers marketplace
This is the disintermediation of education.

55. With online marketplaces,
winner takes all.
Online marketplaces

56. Winner takes all
18,217
students
21,225
students
1,600,000
students
3,000,000
students
12,000,000
students

57. Why would you want to teach at
Stanford to a class of 200 when
you can teach to millions online?
Years to teach 160,000 students

59. Doing it for K-12.
40 languages
4100 micro-lectures
244 million lessons delivered
1 billion problems answered
YouTube Channels
MIT: 50 million views
Khan Academy : 268 million views
Khan Academy

60. Simultaneously
every industry is now
digitised.

61. The World is Flat.

62. The World is Flat.

63. The World is Flat.

64. 64
Products
Developed
World
Developing
World
Services
The world is repeating itself 20 years later

65. 7,542,635
PROJECTS & CONTESTS POSTED
$2,712,502,704
TOTAL VALUE OF PROJECTS POSTED*
15,268,912
REGISTERED USERS
* Data as of 15th February 2015. Data aggregated for all acquired marketplaces since 2001. AUD.

66. 66
We help small
businesses,
startups and
entrepreneurs
turn that
spark of an idea
into reality.
Industrial design of a water
kettle for $240

67. 67
We are changing
lives in the
developing world
by providing
opportunity and
income.

68. ➔ Started May 2009, history since 2000
➔ > 14,800,000 users from >234 countries/regions
➔ >7,300,000 posted projects to date,
valued at > $2,000,000,000 USD
savings delivered to small businesses in the west
➔ One of the top websites globally by traffic
Freelancer.com
Freelancer Globally

69. We are in the early
stages of replicating a
country in software.

70. -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14
Population >15,200,000 and growing
Covering 234
countries,
regions and
territories
Freelancer.com
Population overtakes
Belgium
Majority of our
freelancers are from
Asia

71. -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14
Economy >7,500,000 Projects so far
Total value of
projects
posted all time
over $2bn

72. Our Top 10 Freelancers
India
Pakistan
United States
Bangladesh
Indonesia
Philippines
China
Romania
Vietnam
Ukraine
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14

73. Bangladesh
73

74. Bangladesh
74

75. Pakistan
75

76. Nepal
76

77. India
77

78. Bangladesh
78

79. Philippines
79

80. Beautiful product
80

81. 81

82. 82
Sliding Puzzle App Design for $55
Source: https://www.freelancer.com/jobs/Graphic-Design-Photoshop/Design-App-Mockup.6453239/

83. 83 Source: https://www.freelancer.com/jobs/threed-modelling-Rendering/Create-model-product-Printed/
Design of a Fader for 3D Printing for $64

84. Logo for a Fast Food Takeaway Shop for $175
84 Source: https://www.freelancer.com/contest/Design-a-Logo-for-fast-food-takeaway-shop-139166.html

85. Ambient 3D Modelling of a Wardrobe for $90
85 Source: https://www.freelancer.com/contest/Ambient-in-d-modeling-with-our-product-wardrobe-122619.html

86. apricotseeds.co.nz website
86
Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html

87. Industrial Design of a Water Kettle for $240
87

88. apricotseeds.co.nz website
88
Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html

89. Design of an Optical Store for $10 USD
89 Source: https://www.freelancer.com/contest/118908.html. Prize ₹600.

90. Crowdfunding
Broke the CSS!

91. “We are becoming Hyper Connected”
- Tom Friedman

93. What does this all of this mean?
Distribution is
unprecedented.

94. What does this all of this mean?
% of US
Households
Technology adoption is accelerating

95. ➔ In 1900, <10% of families owned a stove, or had
access to electricity or phones
➔ In 1915, <10% owned a car
➔ In 1930, <10% owned a fridge or washer
➔ In 1945, <10% owned a dryer or air-conditioning
➔ In 1960, <10% owned a dishwasher or colour TV
➔ In 1975, <10% owned a microwave
➔ In 1990, <10% owned a cell phone or Internet
➔ Today.. more than 90% own all the above.
Not so long ago.

96. Customers are buying faster

97. .. and faster

98. .. and faster

99. .. and faster
Galaxy S4
40m in 2Q
Galaxy S3
50m in 5Q

100. .. and faster
0
200
400
600
800
1000
Dec-04
Jul-05
Feb-06
Sep-06
Apr-07
Nov-07
Jun-08
Jan-09
Aug-09
Mar-10
Oct-10
May-11
Dec-11
Facebook
(millions of
users)

101. .. and faster!
100,000,000
users in 45 days
30 DAYS
900,000 in 3 days
1,600,000 in
3 days

102. • 200m users in 6 years
• 1,000m users in 8 years
• 100m users in 45 days?!?
Internet Scale

103. Using the Internet, you can
distribute a product or service
to these 3+ billion people

104. Distribution firehoses
reach these 3+ billion
instantly

105. Facebook Firehose

106. Facebook Firehose
• Founded in July 2007
• Financed in July 2008
• Makes silly flash games
• 2011 revenue $1.2 billion

107. Gamification
• Experience points
• Levels
• Perks
• Badges
• Drops
• Leaderboards
• Credits

108. Growth Engineering
ENTER
GROWTH ENGINEERING
 What is Growth Engineering?
 Growth Engineering Best Practices

109. Apple Firehose

110. Apple Firehose
• 1,200,000 apps
• Poor search & discover in Apple AppStore
• In 2009, 3 students from University of
Helsinki got in early with a mobile game
• Information cascade in top 10 for games
• 1 billion downloads
• 2011 takeover offer $2.25b from Zynga
• 2013 revenue €156 million
• $9 billion valuation

111. Rovio

112. Google Firehose

113. Demand Media
• 13,000 freelancers
• “High quality” content
SEO optimised content
Google ads
5 years later in 2011, Demand
Media went public with $325m in
revenue at $1.5bn mkt cap.
So egregious was this business
model (In 2011, Google generated
$11 billion in “Ad Network”
revenue, about 30% of which
came from the likes of Demand
Media), that it was forced to
change it’s algorithm in a series of
ensuing “Panda” updates.

114. Other Firehoses

116. What does this all of this mean?
Every business today is
an Internet business.

117. What does this all of this mean?
All this stuff is free.

118. Virtualised computer..
Only this computer is a
hotel reservation system!
• PBX
• Hotel Reservations
• Wifi
• Minibar
• Movies
Free!

119. What does this all of this mean?
All this stuff is cheap.

120. What does this all of this mean?
All this stuff is cheap.
Even if none of this stuff
makes sense to you,
freelancers can put it
together for you.. cheap!

121. What does this all of this mean?
You can start a company off a credit card

122. What does this all of this mean?
A new class of Venture Capital has arisen

123. What does this all of this mean?
PCTools / Spyware Doctor
• Outsourced original software for $1000
• Bootstrapped to profitability
• Raised financing only at very late stage
Sold to Symantec for $300 million 6 years later.

124. What does this all of this mean?
RetailMeNot.com
• Built with $30 in one weekend
• Bootstrapped to $30m in revenues
Sold to WhaleShark for $90 million 5 years later.

125. What does this all of this mean?
Kaskus
• Built with $50 in one weekend
• ~ >100m USD in valuation

126. And many more…

127. 5 Billion Internet Users by 2020
Internet
Users
Mobile only
Internet Users

129. Internet Scale Growth
2% of.. The Internet.
Alexa rank #16 in the US

130. Years to reach $1 billion in revenue
0
2
4
6
8
10
1976 1984 1986 1994 1994 1995 1997 1998 2007 2008 2009 2010 2012
Year Started

131. What does this all of this mean?
The capital efficiency and
growth rates of Internet
business models are
unprecedented.. in history.

132. What does this all of this mean?
Welcome to the
technology industry.

133. What does this all of this mean?
Welcome to the future.