Opening keynote will examine how organisations can create a social business strategy that will enhance internal communications and collaborations. It will highlight Oracle EMEA's journey of social discovery to overcome the paradigm shift in culture faced by employees, and how sustainable social maturity is achievable in business.

1. @DavidChris
Social can do more than it
says on the tin…
David Christopher
Social Workplace Conference 2011
www.stopthinksocial.com

2. The legal stuff… @DavidChris
“ The views I express at
#SWCONF today are my own
and don’t necessarily reflect
those of Oracle ”

3. What I do… @DavidChris
1) Social Networking & Business • Social Workplace
Collaboration (SNBC) Consultant
2) Executive Excellence • Networker, Blogger &
Programme Content Creator
3) Content Management • Event Speaker

4. What I don’t do… @DavidChris
“ Oracle products do this,
Oracle products do
that… you should buy
Oracle ! ”

5. What I want to accomplish today… @DavidChris
• How to create The Social Workplace
• How to deliver sustained culture change
to being social
• How to truly benefit from a socially
connected company

6. @DavidChris
How to create
The Social Workplace

7. 1. Buy-in @DavidChris
Find the hook…

8. 1. Buy-in… (old example) @DavidChris
“ It’s ok. Being Social in
the Workplace can
actually reduce your “ I’m getting 300 emails
email by a min. of 50% ” a day….i need help! ”
Social Leader
The Big Boss

9. 1. Buy-in…(new example) @DavidChris
Video 1 Introduction
Social Media in Business:
It’s just a bunch of tools right?

10. 2. Branding and Identity @DavidChris
Define what you represent…

11. 2. Branding and Identity… (example) @DavidChris

12. 3. Ambition @DavidChris
Be clear on your long term
goals…

13. 3. Ambition…(example) @DavidChris
“ I want to work in a socially connected
workplace where collaborative working
across geographical locations, lines of
business, and management chains is “ Aha! That’s the
second nature, enabling innovative mission
solutions to business challenges ” statement
sorted! ”
Social Leader
employee

14. 4. Values @DavidChris
Identify your worth…

15. 4. Values…(example) @DavidChris
“ 4. Bridging the gap
between “ 5. Overcoming
traditional and change barriers of
“ 3. Making skill social The Social
sets and communications ” Workplace ”
business
expertise more
accessible ”
“ 6. Creating new
“ 2. Solving business
connections and
issues and
relationships of
challenges though
trust ”
collaboration ”
“ 1. Creating a
collaborative “ 7. Be our own Social
environment and Workplace reference
culture ” ”
15

16. 5. Infrastructure @DavidChris
Build substance behind the
words…

17. 5. Infrastructure…(example) @DavidChris
1
Knowledge
Areas
Social
Workplace
2 3
Initiatives Projects

18. 6. Communications & Marketing @DavidChris
Treat it like an external
marketing campaign…

19. 6. Comms & Marketing …(old example) @DavidChris

20. 6. Comms & Marketing …(new example) @DavidChris
Video 2 Introduction
Socialnomics in the Enterprise

21. 7. Evolve @DavidChris
Be prepared to fail…

22. 7. Evolve…(example) @DavidChris
2011
2010
al
2009 Be ing Soci
Social Media in the
in the
W orkplace
2008 l Workplace
Socia
a
Medi
Web 2.0

23. Summary @DavidChris
7 steps to creating The Social Workplace
1) Buy in – Find the hook
2) Branding & Identity – Define what you represent
3) Ambition – Be clear on your long term goals
4) Values – Identify your worth
5) Infrastructure – Build substance behind the words
6) Communications & Marketing – Treat it like an external marketing
campaign
7) Evolve – Be prepared to fail

24. Infrastructure – Initiatives @DavidChris
Social Leadership Adoption Model (SLAM) programme
I will
I’ll do lead it What is it?
it A FREE, 100% online initiative to
evolve the working methods of
business teams through a
I’ll drive the combination of traditional and social
change to
means, realising The Power of
being social
Collaboration.
What are the benefits?
Increased productivity, improved
communications and more team
and cross-team collaboration.
On completion, each champion will
join an exclusive Social Leadership
community.
Could
I…please?

25. Infrastructure – Initiatives @DavidChris
Social Leadership Adoption Model (SLAM) programme
Phase 1: Social Readiness
Module 1
Module 2
Social Leader
Module 3
Module 4
Module 5
100% Online | 70% Interaction

26. Infrastructure – Initiatives @DavidChris
Social Leadership Adoption Model (SLAM) programme
Phase 2: Social Maturity
Working towards
completing Stage 2
Social Leader
(example of Joe Bloggs as Social Leader for Business Operations)

27. Infrastructure – Projects @DavidChris

28. @DavidChris
www.stopthinksocial.com