Clobo_PROJECT ROADMAP (Update 3)

Project Roadmap
Proprietary Fabric Technology At Nirvana Labs, LLC
Update Number III: Product Market Research Report
Craig Giles Lobo
June 20th, 2014

Craig G. Lobo
Proprietary Fabric Technology At Nirvana Labs, LLC | Update Number III: Product Market Research Report
2
Global Apparel Market
The global textiles, apparel and luxury goods market
had total retail revenues of $3,049.5 billion in 2011.
The global childrenswear market is expected to exceed
$186 billion in 2014, marking a 15% increase in five
years. The Americas hold under 40% of global market.
The global menswear industry is expected to exceed
$402 billion in 2014, representing over 14% expansion
in five years. The leading market sub segment is
clothing and footwear, with over 58% of the market.
The Americas have a 35% stake in the overall market.
The global womenswear industry is expected to exceed
$621 billion in 2014, representing over 12% yearly
growth. The leading market sub segment is clothing
retailers, with over 64% of total market value. The EU
has a more than 37% stake in the world market, which
is relatively fragmented and highly competitive.
List of global Apparel Manufacturers: http://www.bloomberg.com/markets/companies/apparel-manufacturers/List of global Apparel Manufacturers: http://www.bloomberg.com/markets/companies/apparel-manufacturers/

Craig G. Lobo
3
Major Global Exporters
Developing countries represent approximately 75%
of global exports of clothing and apparel. These
countries with low labor costs dominate apparel
production, notably Bangladesh, China and India.
Other countries, such as Sri Lanka and Turkey are
moving into branding and design, whilst maintaining
their competitiveness through low cost production.
These nations are emerging leaders in the lower-value
assembly segments of the value chain, while higher-
value segments, including branding and design, are
provided by countries with a large pool of high-quality
human capital such as the US, Italy, France, and Japan.
GlobalFootwearMarket
The global footwear market was worth $185.2
billion in 2011 and is expected to reach $327
billion in 2017, growing at a CAGR of 5.9%
The main global markets were the EU (€ 49 billion,
2.1 billion pairs), USA (€ 47 billion, 1.5 billion
pairs), China (€ 19 billion, 2.4 billion pairs), Japan
(€ 14 billion, 321 million pairs) and Latin America
(€ 16 billion, 877 million pairs).
In the USA, people spent € 140 (4.7 pairs) per
capita in 2008, while the Chinese spent € 16 (1.8
pairs) and the Indians € 1.0 (0.16 pairs)

Craig G. Lobo
4
Global Footwear Market
In the overall global market, Asia Pacific is expected to
maintain its lead position in terms of revenue till 2018.
Asia Pacific is expected to enjoy 30.1% of the global
footwear market revenue share in 2018 followed by
Europe.
The athletic footwear market is expected to grow
at a CAGR of 1.8% from 2011 to 2018. Non-athletic
footwear is the largest market segment and is expected
to grow at a faster CAGR as compared to the athletic
footwear segment.

Craig G. Lobo
5
North America: Footwear
The footwear industry within the NAFTA countries
had a total market value of $83,353.3 million in 2013.
Mexico was the fastest growing country, with a CAGR
of 5% over the 2009-13 period.
Within the footwear industry, the US is the leading
country among the NAFTA bloc, with market
revenues of $74,580.8 million in 2013. This was
followed by Canada and Mexico, with a value of
$6,088.4 and $2,684.1 million, respectively.
The US is expected to lead the footwear industry in
the NAFTA bloc, with a value of $101,563.8 million in
2018, followed by Canada and Mexico with expected
values of $6,904.5 and $3,403.1 million, respectively.
https://www.linkedin.com/today/post/article/20140620061040-347709028-north-america-nafta-footwear-industry-guide-available-
at-marketresearchreport-biz

Craig G. Lobo
6
North America: Apparel
The U.S. apparel market is the largest in the world,
comprising about 28 percent of the global total and
has a market value of about 331 billion U.S. dollars.
The Canadian apparel market is characterized
primarily by its regional differences, with European
styles selling better in Quebec, conservative clothing
preferred in Ontario, and sportswear and outdoor wear
mirroring the outdoor lifestyle in Western Canada.
A key to success in this market is to assess the customer
preferences in each region and to focus on delivering
the right products to the appropriate regions. In
general, there are many similarities between U.S. and
Canadian consumer behaviors and lifestyles and this
is reflected in apparel choices. Canadian consumers
tend to be familiar with U.S. brand names and are very
receptive to the designs and quality of U.S. products.
Retail sales at clothing and clothing accessories stores
showed a significant downturn during the economic
crisis of 2009; however, sales have rebounded past
their 2008 levels during early 2010, with a sharp peak
in March when early spring weather drove shoppers
to stores in search of spring/summer clothing. At this
time, the Total Market Size of Canadian Apparel
retail was CAD 10.4 million.
Canada - Retail Apparel Market Report: http://s3.amazonaws.com/zanran_storage/trade.gov/ContentPages/115599979.pdf

7
Craig G. Lobo
NorthAmerica:Workwear
The North American workwear market is growing
slowly at a rate of 0.2 percent. The percent of
employees given workwear is ranging from 35 to 40
percent.
The market has grown steadily at just over 5 percent
annually until 2007, and then the growth slowed down
to 0.2 percent in 2008 because of huge job losses in the
second half of the year.
The market attained revenues of $10.5 billion in
2005, and by 2008 this had grown to $11.7 billion.
By 2015, the workwear market in North American is
likely to reach the annual revenues of $14.5 billion.
Although women make up 55 percent of the workforce,
the uniform and apparel industries sell only 20 percent
women’s garments in the market. The remaining
women workers wear the men’s garments. The scenario
is expected to change in the forecast period, and there
is an excellent opportunity for the manufacturers to
grow in the women’s segment of the workwear market.
This workwear and uniforms research is separated
into three main market segments. First is “General
Workwear,” which is further broken down into blue
and white workwear. Blue workwear is made up of
clothes worn by trades people and workers in heavy
industry and manufacturing. Generally, these clothes
include coveralls, shirts, jackets, boiler suits, aprons,
warehouse coats or overalls. White workwear is made
up of clothes worn by employees in the healthcare
and hospitality industries. Medical uniforms and
chef’s white uniforms are the examples for this type.
http://www.madetomeasuremag.com/executive-summary-north-american-workwear-and-uniforms-market

Craig G. Lobo 8
Europe: Footwear
The EU holds 21% of market share for footwear, being
ahead of the USA, representing one fifth of the global
market value.
In 2008, EU consumption was € 49 billion (2.1
billion pairs) with an average per capita expenditure
of € 100 or 4.2 pairs.
The market was dominated by five countries, which
accounted for 71% of total EU consumption. These
markets were Germany (17.4%), France (17.0%), the
UK (16.1%), Italy (12.6%) and Spain (8.3%).
Europe: Apparel
The European apparel retail industry generated
total revenues of $429.7bn in 2012, representing
a compound annual growth rate (CAGR) of 1.3%
between 2008 and 2012.
The womenswear segment was the industry’s most
lucrative in 2012, with total revenues of $229.9bn,
equivalent to 53.5% of the industry’s overall value.
http://www.cbi.eu/system/files/marketintel/201020-20footwear20-20EU1.pdf

Craig G. Lobo 9
Asia Pacific: Footwear
The Asia Pacific region holds the largest share at 42%
($72 billion) of the overall footwear market and is
expected to grow at a CAGR of 2.1% until 2018.
The Asia Pacific region also remains the point of focus
for footwear manufacturers due to the cheaper cost of
manufacturing and faster growth in population and
disposable income of consumer groups.

Craig G. Lobo 10
Asia Pacific: Apparel
The Asia Pacific apparel retail industry generated
total revenues of $338.1bn in 2012, representing
a compound annual growth rate (CAGR) of 3.5%
between 2008 and 2012.
The womenswear segment is expected to be the
industry’s most lucrative in the future, with total
revenues of $157.1bn, equivalent to 46.5% of the
industry’s overall value.
The performance of the industry is forecast to
accelerate, with an anticipated CAGR of 5.8% for
the five-year period 2012 - 2017, which is expected to
drive the industry to a value of $447.4bn by the end
of 2017.

Craig G. Lobo 11
Africa: Footwear
South Africa is the largest consumer of apparel and
footwear on the dark continent by a significant margin.
TheSouthAfricanfootwearmarkethadtotalrevenues
of $2.2bn in 2012, representing a compound annual
growth rate (CAGR) of 5.5% between 2008 and 2012.
Africa: Apparel
The South African apparel retail industry is
expected to generate total revenues of $8.9bn in
2012, representing a compound annual growth rate
(CAGR) of 6.4% between 2008 and 2012.
The womenswear segment is expected to be the
industry’s most lucrative in 2012, with total revenues
of $4.6bn, equivalent to 51.1% of the industry’s overall
value.

Craig G. Lobo 12
http://cottonusa.files.cms-plus.com/Sourcing/FileDownloads/Esteban%20Bowles%20presentation%20Sourcing%20Fair%20Bogo-
ta%202012%2005%2002%2012.pdf
Latin America: Footwear
The footwear industry in some countries of South
America is moving in a boom of productivity and
marketing, just in the Brazilian footwear industry
there are 8,200 companies that produced 819 million
pairs of shoes during the last year, and sales of 11
billion dollars in the same year, of which exports
were made by a volume of 1,300 million dollars,
positioning Brazil as the third largest producer of
footwear in the world.
In the same way the footwear industry in Argentina
has been growing every year - its footwear production,
achieving 190% in 10 years and plans to increase sales
by 10% abroad for next year. Another relevant fact that
we can mention is that currently only 16% footwear
consumed in this country is imported.
Latin America’s second-biggest economy is
experiencing a luxury boom, at the hands of a young,
affluent middle-class ready to spend. In 2012, Mexico
overtook Brazil to become Latin America’s biggest
luxury goods market, according to Euromonitor.
With a total GDP of $1.2 trillion in 2012, Mexico is
the world’s fifth-largest emerging economy behind
the BRIC countries (Brazil, Russia, India and
China) and the second-largest in Latin America. The
region’s second-biggest economy saw a 4.7% jump to
$685m in designer clothing and footwear, while the
luxury accessories category saw sales increase 3.5%
to $294.3m, according to Euromonitor.
In 2012 Brazil’s luxury goods market was valued at
$7bn, as Mexico’s stood at $1.5bn, after growing more
than 15% in just one year.

Craig G. Lobo 13
http://cottonusa.files.cms-plus.com/Sourcing/FileDownloads/Esteban%20Bowles%20presentation%20Sourcing%20Fair%20Bogo-
ta%202012%2005%2002%2012.pdf
Latin America: Apparel
The Latin American region has apparel retail sales in
excess of $55.4 billion.
Brazil is South America’s Largest apparel retail market
with a size of $35.4 billion and a Clothing sales CAGR
of 7% between 2006 and 2010.
Chile, Argentina, Mexico, Uruguay, Cloumbia and
Peru make up the other major players in the region.

Craig G. Lobo 14
http://www.reportlinker.com/ci02120/Household-Textile.html
Global Household Textiles
The global bed and bath textile furnishings industry
is expected to reach almost $28 billion by 2015,
according to Global Industry Analysts.
The market is fueled by residential construction and
a trend towards home decoration that sees consumers
get increasingly involved in changing their homes
to suit their tastes. Demand is not exclusively from
private consumers but also other establishments, such
as hotels and hospitals. Demand for original, colorful
bed furnishing in emerging markets like Latin America
and Asia-Pacific is also driving the market.
Bedding product purchases are mainly determined
by price, followed by color and the materials used.
The EU is the market’s leading region in terms of
share, followed by the US. Key bed linen suppliers
to the EU region include Pakistan, India, China and
Bangladesh. The US sources much of its home textiles
from Pakistan.
Household textiles cover a range of products for the
home such as dishcloths, quilts, bed linens and table
linens. Carpets, pillows, cushions and blinds are classed
as soft furnishings. Heavier materials like canvas
are used to make tents, flags, car covers, blinds and
machine covers, which are also considered household
textiles.

Craig G. Lobo 15
A ranking of apparel companies (with at least $100M in annual sales) that are publicly
traded on the U.S. stock exchange by their profit margin for the most recent fiscal year.
*NOTES: New = The company is appearing in the Apparel Top 50 for the first time. Back = The company has been ranked in the Apparel Top 50 in previous years but was not ranked
last year because of its performance, because it was not publicly traded, etc. Dollar amounts are in millions of U.S. dollars. Levi Strauss & Co. is a privately held company that releases
financial data publicly. Apparel does not include department stores in its Top 50 rankings (see Top 10 department store rankings in next month’s issue). Nordstrom files with the SEC
under “Retail - Family Clothing Stores” (SIC code 5651).
% %
% Profit Profit
Last Most % Most Change Margin, Margin,
2012 Year’s Recent Previous Change Recent Previous Net Most Previous
RANK Rank Company FY FY FY Sales FY FY Income Recent FY FY
THE TOP SALES NET INCOME
1 New Zuoan Dec. $193.9 $137.3 41.22 $40.3 $28.8 39.93 20.78 20.98
2 1 lululemon athletica Jan. $1,000.8 $711.7 40.62 $184.1 $121.8 51.15 18.40 17.11
3 2 The Buckle Jan. $1,062.9 $949.8 11.91 $151.5 $134.7 12.47 14.25 14.18
4 New Francesca’s Collections Jan. $204.2 $135.2 51.04 $22.5 $16.0 40.63 11.02 11.83
5 36 Casual Male Retail Group Jan. $397.7 $393.6 1.04 $42.7 $15.4 177.27 10.74 3.91
6 5 True Religion Jeans Dec. $419.8 $363.7 15.42 $45.0 $43.5 3.45 10.72 11.96
7 7 Nike May $20,862.0 $19,014.0 9.72 $2,133.0 $1,907.0 11.85 10.22 10.03
8 8 Jos. A. Bank Clothiers Jan. $979.9 $858.1 14.19 $97.5 $85.8 13.64 9.95 10.00
9 7 Polo Ralph Lauren Mar. $6,859.5 $5,660.3 21.19 $681.0 $567.6 19.98 9.93 10.03
10 6 Guess? Jan. $2,688.0 $2,487.3 8.07 $265.5 $289.5 (8.29) 9.88 11.64
11 14 VF Corp. Dec. $9,459.2 $7,702.6 22.81 $888.1 $571.4 55.43 9.39 7.42
12 10 Limited Brands Jan. $10,364.0 $9,613.0 7.81 $850.0 $805.0 5.59 8.20 8.37
13 4 Urban Outfitters Jan. $2,473.8 $2,274.1 8.78 $185.3 $273.0 (32.12) 7.49 12.00
14 21 The Cato Corp. Jan. $931.5 $924.7 0.74 $64.8 $58.9 10.02 6.96 6.37
15 18 Express Jan. $2,073.4 $1,905.8 8.79 $140.7 $127.4 10.44 6.79 6.68
16 13 UniFirst Aug. $1,134.1 $1,025.9 10.55 $76.5 $76.4 0.13 6.75 7.45
17 28 Zumiez Jan. $555.9 $478.8 16.10 $37.4 $24.2 54.55 6.73 5.05
18 New Body Central Dec. $296.5 $243.4 21.82 $19.7 $9.8 101.02 6.64 4.03
19 20 Under Armour Dec. $1,472.7 $1,063.9 38.42 $97.0 $68.5 41.61 6.59 6.44
20 19 Nordstrom Jan. $10,500.0 $9,310.0 12.78 $683.0 $613.0 11.42 6.50 6.58
21 22 Cintas Corp. May $3,810.4 $3,547.3 7.42 $247.0 $215.6 14.56 6.48 6.08
22 23 Chico’s FAS Jan. $2,196.4 $1,905.0 15.30 $140.9 $115.4 22.10 6.42 6.06
23 27 Columbia Sportswear Dec. $1,694.0 $1,483.5 14.19 $103.5 $77.0 34.42 6.11 5.19
24 25 Ascena Retail Group July $2,914.0 $2,374.6 22.72 $170.5 $133.4 27.81 5.85 5.62
25 31 HanesBrands Dec. $4,637.1 $4,326.7 7.17 $266.7 $211.3 26.22 5.75 4.88
26 11 Gap Jan. $14,549.0 $14,664.0 (0.78) $833.0 $1,204.0 (30.81) 5.73 8.21
27 12 Maidenform Brands Dec. $606.3 $556.7 8.91 $33.2 $45.3 (26.71) 5.48 8.14
28 10 Carter’s Jan. $2,109.7 $1,749.3 20.60 $114.0 $146.5 (22.18) 5.40 8.37
29 Back PVH Corp. Jan. $5,890.6 $4,636.8 27.04 $317.9 $53.8 490.89 5.40 1.16
30 32 rue21 Jan. $760.3 $634.7 19.79 $39.0 $30.2 29.14 5.13 4.76
31 24 The Warnaco Group Dec. $2,513.4 $2,295.8 9.48 $127.5 $138.6 (8.01) 5.07 6.04
32 42 The Men’s Wearhouse Jan. $2,382.7 $2,102.7 13.32 $120.6 $67.7 78.14 5.06 3.22
33 33 American Eagle Outfitters Jan. $3,159.8 $2,967.6 6.48 $151.7 $140.6 7.89 4.80 4.74
34 30 The Children’s Place Jan. $1,715.9 $1,674.0 2.50 $77.2 $83.1 (7.10) 4.50 4.96
35 29 Ever-Glory International Dec. $215.8 $134.1 60.92 $9.6 $6.7 43.28 4.45 5.00
36 43 Destination Maternity Sept. $545.4 $531.2 2.67 $23.0 $16.8 36.90 4.22 3.16
37 26 G-III Apparel Group Jan. $1,231.2 $1,063.4 15.78 $49.6 $56.7 (12.52) 4.03 5.33
38 39 G&K Services July $828.9 $833.6 (0.56) $33.2 $28.6 16.08 4.01 3.43
39 37 Ann Inc. Jan. $2,212.5 $1,980.2 11.73 $86.6 $73.4 17.98 3.91 3.71
40 3 Oxford Industries Jan. $758.9 $603.9 25.67 $29.4 $78.7 (62.64) 3.87 13.03
41 38 Superior Uniform Group Dec. $112.4 $105.9 6.14 $4.1 $3.8 7.89 3.65 3.59
42 45 Delta Apparel June $475.2 $424.4 11.97 $17.3 $12.2 41.80 3.64 2.87
43 34 Abercrombie & Fitch Co. Jan. $4,158.1 $3,468.8 19.87 $127.7 $150.3 (15.04) 3.07 4.33
44 9 Aeropostale Jan. $2,342.3 $2,400.4 (2.42) $69.5 $231.3 (69.95) 2.97 9.64
45 40 Levi Strauss & Co. Nov. $4,761.6 $4,410.6 7.96 $135.1 $149.4 (9.57) 2.84 3.39
46 44 Perry Ellis International Jan. $980.6 $790.3 24.08 $25.5 $24.5 4.08 2.60 3.10
47 47 Wet Seal Jan. $620.1 $581.2 6.69 $15.1 $12.6 19.84 2.44 2.17
48 46 Stage Stores Jan. $1,511.9 $1,470.6 2.81 $31.0 $37.6 (17.55) 2.05 2.56
49 35 Stein Mart Jan. $1,160.4 $1,181.5 (1.79) $19.8 $48.8 (59.43) 1.71 4.13
50 Back Wacoal March $2,002.5 $2,075.4 (3.51) $33.3 $32.1 3.74 1.66 1.55
50

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