Personal Information
Organização/Local de trabalho
Greater Chicago Area United States
Cargo
Insights Analyst, LTS
Setor
Advertising / Marketing / PR
Sobre
My motivation: turn consumer insights into ROI
I am an MBA Candidate with data-driven mindset. I like to dive deep into the data and filter out the relevant insights from all the noise. Customizing the findings to respective target audiences with the right communication is what drives me.
My background: I've gained international business experience in product marketing, supply chain, category management, business insights and data analysis in Germany, Spain, the UK and the US and I am now seeking to take on a strategic marketing role in CPG/FMCG.
Proved leadership excellence on a cross-functional level in her position in Supply Chain.
Multicultural and multilingual (Fluent in five la...
Marcadores
blue ocean strategy
value curve
conjoint analysis
perceptual mapping
southwest
united airlines
disruptive innovation
fitness
latent needs
ikea
questionnaire
primary research
Ver mais
Apresentações
(3)Documentos
(3)Gostaram
(2)Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
Há 11 anos
Strategic User Experience (ConfabUK 2013)
leisa reichelt
•
Há 11 anos
Personal Information
Organização/Local de trabalho
Greater Chicago Area United States
Cargo
Insights Analyst, LTS
Setor
Advertising / Marketing / PR
Sobre
My motivation: turn consumer insights into ROI
I am an MBA Candidate with data-driven mindset. I like to dive deep into the data and filter out the relevant insights from all the noise. Customizing the findings to respective target audiences with the right communication is what drives me.
My background: I've gained international business experience in product marketing, supply chain, category management, business insights and data analysis in Germany, Spain, the UK and the US and I am now seeking to take on a strategic marketing role in CPG/FMCG.
Proved leadership excellence on a cross-functional level in her position in Supply Chain.
Multicultural and multilingual (Fluent in five la...
Marcadores
blue ocean strategy
value curve
conjoint analysis
perceptual mapping
southwest
united airlines
disruptive innovation
fitness
latent needs
ikea
questionnaire
primary research
Ver mais