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Open Content at The Open University: a strategic institutional initiative Professor Andy Lane Director, OpenLearn, The Open University UK. This work is licenced under the Creative Commons Attribution-No Derivative Works 2.0 UK: England & Wales License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nd/2.0/uk/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.

The general opportunity ,[object Object],[object Object]

The general problems for Universities (in Europe at least) ,[object Object],[object Object],[object Object],[object Object]

Some major challenges for Universities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission of the UK Open University ,[object Object],[object Object],[object Object]

UKOU Open Content Initiative ,[object Object],[object Object]

Why has the OU made some of its content open? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Open content types ,[object Object],[object Object],[object Object]

The Open Content Initiative stages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special open content projects in Africa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Major goals of OpenLearn ,[object Object],[object Object],[object Object],[object Object]

Planned higher level outcomes of stage 2 ,[object Object],[object Object],[object Object],[object Object]

Major challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some major concerns ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation of stage 2 against several areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technological R&D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Widening participation and lifelong learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information, advice and guidance ,[object Object],[object Object],[object Object]

Advisers recommend OpenLearn For prospective and continuing students ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regional partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Employer engagement and new business opportunities ,[object Object],[object Object],[object Object],[object Object]

Strengthening research bids ,[object Object],[object Object],[object Object],[object Object]

Assessing new revenue generating models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why $0.00 is the future of business Ithaka : Sustainability and revenue generating models for online academic resources

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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