Juicy Juice Starts was a project created for a More Than Promote sustainable mashup. We combined Juicy Juice boxes with plant starters "starts" ti create a educational and sustainable mashup for kids!

1. Sta rts!
Created by: Jordan Bentz and Corey Haugen
Sunday, April 24, 2011

2. What is Juicy Juice Starts?
Based from Juicy Juice’s Growing up
Healthy campaign.
Mashup with Juicy Juice boxes and
plant starter seeds, “starts”
A fun way for kids to learn about
growing produce and using their juice
box in a sustainable way.
Sunday, April 24, 2011

3. With support from Juicy Juice to
How it works:
make their boxes compostable
2. Fill with dirt and
plant your seed
1. Cut off the top
3. Once your plant is ready for
of the juice box
the outdoors, stick the whole
box in the ground!
Sunday, April 24, 2011

4. Juicy Juice Starts would compliment their on
going Growing Up Healthy campaign that educates
kids on eating right and being healthy. “Starts” will
increase that education with adding sustainable
value to the campaign.
Fill the entire 8-pack!
Sunday, April 24, 2011

5. Starts!
Corporate Value: Increase product sales/differentiate
from competitors.
Civic Value: Provides less waste, increase
composting.
Cultural Value: Educate young kids on alternative uses
of products and growing their own
produce.
Sunday, April 24, 2011