The document discusses outcomes management and its application to a project context. It begins by outlining challenges with traditional project selection processes that do not focus on strategic goals or desired outcomes. It then introduces outcomes management as a way to continually measure how well services or programs are achieving desired results. The document also provides an overview of the levels of outcomes (immediate, intermediate, ultimate), and emphasizes the need to design desired performance into initiatives from the start. Finally, it discusses applying these outcomes management principles to a project that originally focused on implementing a learning management system, but was expanded to also include content authoring, content management, and process automation tools based on the desired outcomes.