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ICT in
EconomicDevelopment:
 Focus onValueChains
Livelihoods and chains
Actors in and aroundValueChains
Present ICT based VC services in
 C4C        funded       project:

• Co-ordination within producer organizations
  (Kenya, Burkina Faso, Bolivia, Ethiopia, Mali), or
• between producer organization and buyer(s)
  (Burkina Faso, Kenya, Mali)
• Certification (Zambia (Organic Export), Bolivia (Local
  Organic, aided with GPS) and Quality management
  (Burkina Faso)
• Access to Crop Protection information (Bolivia, Kenya)
• Marketing (Peru, Ethiopia, Burkina Faso)
Successful market based ICT projects
(according to Hystra)
• Focused on customers’ ability and willingness to pay,
  rather than on identified social needs and supposed
  demand.
• Built from the ground-up through a trial and error,
  flexibly evolving based on end-user feedback.
• Capturing adequate share of customer’s mind and
  wallet (through a related set of services) to recoup
  investment and to minimize marketing expenses once
  an ICT channel is built.
• A wide range of services, combining varied revenue
  streams. ICT4D is a low price-high volume market, with
  unit price of each service in the order of magnitude of a
  few cents to a few dollars at best.
Somebasicguidelinesonmarketconfo
             rmity:
• focus on changing processes and behavior and not just
  solving identified problems
• avoid taking up functions that are part of the business
  cycle (i.e. take care not to substitute local entrepreneurs)
• work with existing commercial initiatives and do not
  establish new marketing channels that are not
  sustainable, even if they offer fairer terms for farmers
  during the project life span
• do not set up interventions which compete with existing
  business and other services, unless you are very sure
  about their viability and sustainability
• address market imperfections and withdraw when
  markets function
ICT service transactions. Provider-
        Customerrelation?
PARTNER VAN
ONDERNEMENDE MENSEN

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ICT as Business Development Service

  • 3. Actors in and aroundValueChains
  • 4. Present ICT based VC services in C4C funded project: • Co-ordination within producer organizations (Kenya, Burkina Faso, Bolivia, Ethiopia, Mali), or • between producer organization and buyer(s) (Burkina Faso, Kenya, Mali) • Certification (Zambia (Organic Export), Bolivia (Local Organic, aided with GPS) and Quality management (Burkina Faso) • Access to Crop Protection information (Bolivia, Kenya) • Marketing (Peru, Ethiopia, Burkina Faso)
  • 5. Successful market based ICT projects (according to Hystra) • Focused on customers’ ability and willingness to pay, rather than on identified social needs and supposed demand. • Built from the ground-up through a trial and error, flexibly evolving based on end-user feedback. • Capturing adequate share of customer’s mind and wallet (through a related set of services) to recoup investment and to minimize marketing expenses once an ICT channel is built. • A wide range of services, combining varied revenue streams. ICT4D is a low price-high volume market, with unit price of each service in the order of magnitude of a few cents to a few dollars at best.
  • 6. Somebasicguidelinesonmarketconfo rmity: • focus on changing processes and behavior and not just solving identified problems • avoid taking up functions that are part of the business cycle (i.e. take care not to substitute local entrepreneurs) • work with existing commercial initiatives and do not establish new marketing channels that are not sustainable, even if they offer fairer terms for farmers during the project life span • do not set up interventions which compete with existing business and other services, unless you are very sure about their viability and sustainability • address market imperfections and withdraw when markets function
  • 7. ICT service transactions. Provider- Customerrelation?