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Presentation for Edinburgh Chamber of Commerce for their 60 Really Useful Minutes Series
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Social Media Trends 2016
1.
SOCIALTAILOR.COM DEC 2015 Social
Media Trends (60 really useful minutes) SOCIAL TAILOR Colin Gilchrist Founder / Director
2.
SOCIALTAILOR.COM DEC 2015 Customer We
are entering a new era of business in which your brand is defined by those who experience it.
3.
SOCIALTAILOR.COM DEC 2015 Sales Advertising
= Instant Gratification Social Media = Long Tail
4.
SOCIALTAILOR.COM DEC 2015 Social
Advertising Customer (35-64): 1.Facebook 2.Instagram 3.Pinterest 4.Twitter 5.LinkedIn
5.
SOCIALTAILOR.COM DEC 2015 Social
Advertising Mobile Customer (13 – 24) 1.SnapChat
6.
SOCIALTAILOR.COM DEC 2015
7.
SOCIALTAILOR.COM DEC 2015
8.
SOCIALTAILOR.COM DEC 2015 Ad
Blocking Loads the browser faster, stops annoying ads showing up, increases privacy… (Sept 2015 13% of the UK) France 27% / Germany 24% / Canada 18% / US 12%
9.
SOCIALTAILOR.COM DEC 2015 Influencers Bloggers YouTube
& Instagram Stars Journalists CEO Involvement
10.
SOCIALTAILOR.COM DEC 2015
11.
SOCIALTAILOR.COM DEC 2015 3,
15, 30 seconds 5, 10 mins+ 90% agencies plan FB video ads in 2017
12.
SOCIALTAILOR.COM DEC 2015 Groups
v’s Publication Trust is built by how often you show up
13.
SOCIALTAILOR.COM DEC 2015 Most
Underused Application on LinkedIn
14.
SOCIALTAILOR.COM DEC 2015 NOW Immediate
= Periscope / Beme In the moment, on the go, you’ve got my attention
15.
SOCIALTAILOR.COM DEC 2015 New
Platforms will struggle Privacy
16.
SOCIALTAILOR.COM DEC 2015 Buy
Now Direct From the Brand Facebook / Pinterest (in app) (Check your kids business model)
17.
SOCIALTAILOR.COM DEC 2015 Millennials
expect Instant Messaging LiveChat, Slack, FB, Whats App, Viber…
18.
SOCIALTAILOR.COM DEC 2015 CONTENT Escapism
& Entertainment Information & Utility Social & People
19.
SOCIALTAILOR.COM DEC 2015 FUTURE The
future of business is experiential, learn to create and cultivate meaningful experiences.
20.
SOCIALTAILOR.COM DEC 2015 Colin
Gilchrist @colingilchrist SocialTailor.com 93 Constitution Street Edinburgh, EH6 7AE
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