1. Mass Communication & Media Literacy 17

2. Program or Be Programmed Ten Commands for a Digital Age Douglas Rushkoff

3. 1. Time: Do Not Be Always On

4. 2. Place: Live in Person

5. 3. Choice: You May Always Choose None of the Above

6. 4. Complexity: You Are Never Completely Right

7. 5. Scale: One Size Does Not Fit All

8. “The less we take responsibility for what we say and do online, the more likely we are to behave in ways that reflect our worst natures – or even the worst natures of others. Because digital technology is biased toward depersonalization, we must make an effort not to operate anonymously, unless absolutely necessary. We must be ourselves.” 6. Identity: Be Yourself

9. “Our digital networks are biased toward social connections – toward contact. Any effort to redefine or hijack those connections for profit end up compromising the integrity of the network itself, and compromising the real promise of contact.” 7. Social: Do Not Sell Your Friends

10. “The bias of our interactions in digital media shifts back toward the nonfiction on which we all depend to make sense of our world, get the most done, and have the most fun. The more valuable, truthful, and real our messages, the more they will spread and better we will do. We must learn to tell the truth.” 8. Fact: Tell the Truth

11. “Digital technology’s architecture of shared resources, as well as the gift economy through which the net was developed, have engendered a bias toward openness. It’s as if our digital activity wants to be shared with others. Because we are not used to operating in a realm with these biases, however, we often exploit the openness of others or end up exploited ourselves. By learning the difference between sharing and stealing, we can promote openness without succumbing to selfishness.” 9. Openness: Share, Don’t Steal

12. “Programming is the sweet spot, the high leverage point in a digital society. If we don’t learn to program, we risk being programmed ourselves.” 10. Purpose: Program or Be Programmed

13. http://www.youtube.com/watch?v=imV3pPIUy1k