17. When a person enters a
situation
where they know that they
may be judged because of
their identity,
and when success really
matters
LUXR.CO DECEMBER 2011
31. CUES MATTER
1. Critical Mass: 33% will reduce the effect
2. Neutralizing language
“I believe that you can be great at...”
“People like...do well here”
3. Change your internal narrative
LUXR.CO DECEMBER 2011
32. HOW DOES IT
FEEL WHEN
YOU’RE TRYING
TO GET “IN”?
LUXR.CO DECEMBER 2011
33. 4 Steps To Owning It
1. BELIEF: This is a meritocracy
2. DOUBT: Why is this so hard?
3. AWARENESS: Maybe it’s hard because I’m different.
4. BELIEF: I’m up to the challenge!
LUXR.CO DECEMBER 2011
34. What I’m asking of you
1. In any situation where you want to change the balance, aim
for 50%, settle for 33%.
2. If there is an opportunity to write or speak in public, say yes.
3. If you say yes, don’t cancel.
4. If you have to cancel, don’t blame your kids.
5. If you get clobbered, invite them to shut the fuck up.
6. If they ask you about child care, suggest that they ask Dave
Hornik or Jay Adelson how they manage.
7. Don’t flirt.
8. Be yourself. Really a lot.
LUXR.CO DECEMBER 2011
