The document provides an overview of the key considerations for building a high-growth startup in Buffalo, including the need for money, power, and respect. It discusses sources of funding such as friends and family, incubators, angels, venture capital, grants, and savings. It also outlines important aspects like having the right people, securing a good working space, developing strategic plans and pitches, marketing and promoting the business, legal entity structures, mentors, customers, and additional reading materials. The overall message is that success requires addressing financial, operational, legal and relationship factors.
4. Other People’s Money
Friends and Family
• Bank of Mom & Dad
• Part-Time Contracting
Incubators
• Z80 Labs
• STOR (UB)
• D!G (BNMC)
5. Other People’s Money
Angels
• Western New York Venture Assoc.
• Buffalo Angels (part of WNYVA)
• Rochester Angel Network
Venture Capital & Banks
• You’re probably not ready -- yet.
6. Other People’s Money
Vocabulary
• Equity
• Liabilities (Debt)
• Assets
• Pro Forma Financial Statements
• Common stock
• Preferred stock
• Break Even Point
7. Other People’s Money
Vocabulary
• Convertible Promissory Note
• Seed Round
• A-Round
• Term Sheet
• Exit
• Acquisition (M&A)
• Initial Public Offering (IPO)
• Out of Cash (OOC)
8. Grants
New York State
• Startup-NY
• UB Center for Advance Technology
• National Grid
• 43North (Not really a Grant)
Federal
• SBIR
• STTR
9. Savings
Pros:
• Maintain Equity
• Skin in the game
• You’ve already done the work
Cons:
• 100% of nothing is less than 30% of
something
• 3 out of 4 - Startups Fail
12. People
Contractors:
• Lawyer
• Book Keeper
• Developers
• Designers
• Product/Project Managers
If it’s not your core competency and you have
cash, outsource it.
Trade with people.
14. Planning
Internal Documents
• Strategic Plan
• Mission
• Vision
• Values
• Whatever people with money ask you for.
External Documents
• Business Plan Summary (6 Pages)
• Pitch Deck (10 Slides)
• Executive Summary (1 Page)
• Elevator Pitch (30 Seconds)
15. Promotion
Public Relations
• Buffalo News
• Business First
• Art Voice
• Block Club
• Spree
• Networking Events
Marketing
• Social Media
• Trade Shows
Advertising
• SEM
16. Monopoly on Violence
Taxes
• Federal
• State
• Estimated Quarterly
• Self-Employment (15.3%)
• Sales
Get a Tax Lawyer – “There’s no such thing
as accountant-client privilege”
17. Monopoly on Violence
Types of Entities
• S-Corp
• Taxes Pass-through & <100 shareholders
• C-Corp
• Possible Double Taxation & >100 shareholders
• Benefit Corporation
• Maximize Social Good not necessarily Shareholder
Value
• Limited Liability Company(LLC)
• Doing-Business-As (dba)
Get a Lawyer. All of these have assorted fees,
requirements, benefits, and drawbacks.
19. Respect
Mentors:
• Tell you what to expect
• Review your work
• Connect you with their networks
Advisors:
• All of the above
• Invest in your company
20. Customers
Customers:
• Tell you why you suck
• Break your products in new and
interesting ways
• Are your Boss/Gods
• Pay you money
• Allow you to exist
21. Other Companies
Startups:
• Commiserate with you
• Allow you to learn vicariously
• Give you hope
Strategic Partners:
• Are bigger than you
• Use your product or resell it (OEM)
• Are better than you at building a part of the
solution you’re selling
• May acquire you
22. Additional Reading
Books:
• Finance for Non-Financial Managers
• Dead on Arrival: How to avoid the legal mistakes that could kill your
start-up
• The Lean Startup
• Four-Hour Work Week
• Crush It
Blogs:
• TechCrunch
• StartupBuffalo.org
• Seth Godin
• Kevin Kelly’s “1,000 True Fans”
Education:
• UB’s Center for Entrepreneurial Leadership