This is a general workshop with an introduction to the circular economy and opportunities and directions we are exploring.

1. Workshop Circular Economy

2. Guido
Braam
-­‐
Execu&ve
Director
@guidobraam
@circleeconomy
Circle of action
“A
non-­‐profit
ac3on
driven
coopera3ve
with
a
mission
to
speed
up
the
transi3on
towards
the
inevitable
circular
economy.”

3. Personal introduction
“Entrepreneurs
are
the
ones
filling
the
gaps
and
failures
in
society”
-­‐
Michael
Porter

4. Visioning the circular economy

5. Circular economy thinking finds its roots in several
schools of thought

6. Circular
business
model
Descrip2on
Examples
Service
and
lease
concepts
where
producers
remain
owner
Ownership
to
usage
Waste
as
a
resource
Smart
recycling
Second
life
sales
Assets
and
goods
sharing
Repurpose
(organic)
residual
material
flows
for
new
applica:ons
Integrated
reverse
flow
of
material
and
recyclates
trading
Recover
residual
product
value
in
new
segments
by
retake
and
resell
Mone:ze
u:liza:on
of
goods
and
assets
instead
of
volume
transac:ons
Examples of circular business models

7. Drivers for a circular economy
a) Posi:ve
business
case
on
macro-­‐economic
level
b) Resource
dependency
(vola:lity)
c) Climate
change
and
world
overshoot
d) Circular
economy
reveals
innova:ve
poten:al

8. Positive business cases on a macro economic level
“Today's
goods
are
tomorrow's
resources
at
yesterday's
prices.”
-­‐
Walter
Stahel

9. Paladium

10. At what costs can we continue our current linear model?

11. Personal lessons learned
a) Just
do
it
–
bring
it
into
prac:ce
b) Logical
but
complex
–
don’t
simplify
too
soon
c) Do-­‐tank
–
thinking
and
doing
combined
d) Holis2c
approach
-­‐
to
prevent
one
issue
solu:ons
e) Mul2-­‐stakeholder
approach
–
all
stakeholders
needed
f) Systemic
change
–
irreversible
posi:ve
chain
reac:on
(meadows)
g) Expert
curse
–
stay
curious
as
a
kid
and
be
an
expert
like
a
parent

12. First step: Circle Scan

13. Holistic approach

14. Circular opportunities for Amsterdam

15. Circular cycling

16. Input Risks
Organizational
Improvement
Potential
End-of-Use Value
Preservation
Product/Service
Design
Systemic Approach: PGGM investment Assessment
Planetary impacts

17. Set ambitious targets!

18. A ‘challenge’ with iconic projects that show the potential

19. Join the circular journey…

20. Circular healthcare

21. Thank you!
Ques2ons?
guido@circle-­‐economy.com
@guidobraam