1. Christina Schmitz, EdwinVillanueva, David Wadley
SannaYamin, Jongchan Sea

2.  Introduction of interviewee
 Interview Questions
 Introduction of Equinix
 Cloud Computing
 Limitations of Internet
 Mobile Future

3.  Current
Chief Information Officer at Equinix
August 2008 – Present
Responsible for strategy and execution
for Global IT at Equinix
 Past:
 Over 19 years experience leading functionally diverse teams in challenging private and public sector environments
 Leading roles at companies such as VeriSign and SGI, in charge of their Global Sales Operations, Global IT/MIS team,
acquisitions, building Information Systems and more.
 Served 8+ years in the United States Air Force in various roles including command of a large, classified IT organization and
project officer and operational roles on various classified satellite programs
 Education
 Stanford University Graduate School of Business
 M.S. , Business Management , 2005 — 2006
 Golden Gate University
 MS , Telecommunications , January 1992 — December 1994
 Montana State University
 BS , Mathematics , September 1982 — December 1986
 Specialties:
 Enterprise-wide Reorganizations
 Acquisition Integrations and Divestitures
 Design, Development and Operation of a Global Sales Organization
 Developing Business-IT Governance Constructs
 Developing Business-focused Global IT Strategy
 Leading Global ERP Implementations

4.  Mr. Lillie, could you please describe to use Equinix products and services, and how this company can
create opportunities for both new and existing e-businesses?
 Did you notice a change in the type of customers Equinix has, compared to 10 years ago
and do you see a potential trend for e-commerce companies?
 What is cloud computing and how does it affect e-businesses?
 If I have an e-business startup, could I leverage the cloud to get started quickly, cost-effectively
and globally?
 Do you see any potential limitations in the internet now or in the future?
 And do you think the internet will change significantly over the next years?

5.  Equinix, Inc. (NASDAQ: EQIX)
 Company was Founded in 1998
 Headquarters is in Foster City, California, United States
 Equinix operates International Business Exchange (IBX) data centers offering business a place
to reliably run their operations and securely exchange critical information in Northern America,
Europe andAsian-Pacific. Global enterprises, content and financial companies, and network
services providers rely on Equinix.
 Equinix serves eleven countries with 35 strategic IBX markets.
 Revenue: US $882 million (2009)
 # of Employees: 1,900+ (August, 2010)

6.  Customers
As of May 2010, Equinix serves more than 3,660 customers worldwide. More than 595 different carriers and
ISPs are accessible in Equinix IBX centers, including:
 Network and service providers such as AT&T, Comcast, BritishTelecom, DeutscheTelecom, Sprint,Verizon
and more
 Enterprise and content provider such as Adobe Software,Facebook, Amazon.com, HP, Microsoft,
General Electric, Google, IBM, MSN, Sony,Yahoo and more.
 Equinix provides performance advantages that enable growth
 Available capacity in Europe, North America andAsia-Pacific via 90 data centers in 35 major business
markets
 Access to 600+ public and private networks to optimize performance and hit latency targets
 Specialized exchanges for Internet, Ethernet and mobility
 On-demand access to the space, power and network connectivity necessary to scale services and
grow revenue streams
 Key partners directly reachable to rapidly integrate services, technologies and customer opportunities
including 200+ cloud and 300+ IT service providers
 For more information visit http://www.equinix.com/
 or watch this video:
http://www.equinix.com/data-center-expertise/cio-gives-keynote-address-at-data-center-world/

7.  Traditional business applications can be very complex and costly.The quantity and assortment of different hardware
and softwares required to a run a business can take a whole team of experts to install, configure, test,
run, secure, and update them.
 Cloud computing eliminate those problems because your business is not managing those hardware and software,
but they become the responsibility of an experienced vendors. Therefore cloud computing enables businesses of all
sizes to focus their core assets while they do not have to worry about operational costs and maintenance they pay
only for what they need, automatic upgrade, and easily up or down scale.
 This is a great video from Salesforce.com that explains the brought concept of cloud computing:
 http://www.salesforce.com/cloudcomputing/

8.  Types of cloud computing services:
 SaaS - Software-as-a-service - products provide a complete application via the internet which means it
eliminating the need to install and run the application on the customer's own computers and simplifying
maintenance and support.
 PaaS - Platform-as-a-service products offer a full or partial development environment that users can
access and utilize online, even in collaboration with others.
 IaaS - Infrastructure-as-a-Service products deliver on full computer infrastructure over the internet.Typically
rather than purchasing servers, software, data-center space or network equipment, clients instead buy those
resources as a fully outsourced service. Suppliers then typically bill such services on a utility computing basis and
amount of resources consumed.Therefore, cost will reflect traffic.
 DaaS - Desktop-as-a-service which utilize virtualization of desktop clients over the internet.
 Equinix focuses on how to establish exponential growth of mobile, video and global IP traffic through
increasing reliability, scalability, global reach, choice, technology and proximity.
Equinix also plays in important role in cloud computing.They offer collocation space where a lot of these cloud
computing services are stored.Through their state of the art IBX data centers, they ensure business growth by
protecting the infrastructure of owners of various e-commerce companies.
Equinix has more than 120 customers that have deployed infrastructure to support both public and
private cloud offerings. Included are Amazon, Citrix Online, IPsoft and Zygna.
Salesforce.com runs its entire infrastructure out of Equinix facilities.

9.  Key Features and Benefits of Cloud Computing:
 Agility improves with users' ability to rapidly and inexpensively re-provision technological infrastructure
resources.
 Cost are greatly reduced which lowers barriers to entry, as infrastructure is typically provided by a third-party.
Also, pricing is based on a usage. I addition a company can save money on in-house IT skills employees.
 Device and location independenceenable users to access systems using a web browser regardless of their
location or what device they are using.
 Multi-tenancy enables sharing of resources and costs across a large pool of users thus allowing for:
▪ Centralization of infrastructure in locations with lower costs
▪ Increase of peak-load capacity
▪ Utilization and efficiency improvements for systems that are often have a low utilization rate
 Reliability is improved if multiple redundant sites are used.Also, performance and consistency is monitored .
 Scalability via dynamic ("on-demand") provisioning of resources.
 Security could improve due to centralization of data. Furthermore, the complexity of security is greatly increased
when data is distributed over a wider area and / or number of devices.
 Maintenance of cloud computing applications is easier, since they don't have to be installed on each user's
computer.They are easier to support and to improve since the changes reach the customer immediately.
 Metering means that cloud computing resources usage can be measurable and metered per client and
application on a daily, weekly, monthly, and yearly basis.

10.  Key Issues and Concerns
 Privacy -The Cloud model has been criticized by privacy advocates for the greater ease in which the companies
hosting the Cloud services control, and thus, can monitor at will, lawfully or unlawfully, the communication and
data stored between the user and the host company.While there have been efforts (such as US-EUSafe Harbor)
to "harmonize" the legal environment, providers such as Amazon still cater to major markets (typically the United
States and the European Union) by deploying local infrastructure and allowing customers to select "availability
zones.
 Compliance - In order to obtain compliance with regulations including FISMA, HIPAA and SOX in the United
States, the Data Protection Directive in the EU and the credit card industry's PCI DSS, users may have to adopt
community or hybrid deployment modes which are typically more expensive and may offer restricted benefits.
Customers in the EU contracting with Cloud Providers established outside the EU/EEA have to adhere to the EU
regulations on export of personal data.
 Legal - Since 2007, the number of trademark filings covering cloud computing brands, goods and services has
increased at an almost exponential rate.
 Security - Some argue that customer data is more secure when managed internally, while others argue that
cloud providers have a strong incentive to maintain trust and as such employ a higher level of security.The Cloud
Security Alliance is a non-profit organization formed to promote the use of best practices for providing security
assurance within CloudComputing.
 Availability and performance - In addition to concerns about security, businesses are also worried about
acceptable levels of availability and performance of applications hosted in the cloud.There are also concerns
about a cloud provider shutting down for financial or legal reasons, which has happened in a number of cases

11.  Processing and handling limitations
 Lack of data identity in the network is damaging the utility of the communication system.
• Lack of methods for dependable, trustworthy global processing and handling of network and systems
infrastructure and essential services in many critical environments.
 Storage Limitation
• Lack of efficient storage management:The amounts of data that are created today require ever-growing
amounts of storage and storage decisions that guarantee efficient storage management.
• Lack of inherited data integrity, reliability and trust, targeting the security and protection of data; this covers
both unintended disclosure and damage to integrity from defects or failures, and vulnerabilities to malicious
attack.
 Transmission limitations
• Lack of efficient transmission of content-oriented traffic.Transmission from centralized locations creates
unnecessary overheads and non-optimal transmission when massive amounts of data are consumed.
• Security requirements of the transmission links: It is not sufficient to just protect/encrypt the data, but also
protect the communication itself, including the relation/interaction between (business or private) parties.
 Control Limitations
• Lack of flexibility in control.
• Lack of unified architecture of the IP control plane.
• Lack of efficient congestion control. Congestion control is intended to provide with a set of mechanisms to
maintain the stability and efficiency of the Internet.

12.  The advancement of 4G, Smartphones, Location-Based Services, MobileAd Networks, App Stores, Mobile Games
and Digital Media anytime and anywhere are fundamentally changing how we access content, conduct commerce
and communicate.
 Reaching people
 Mobile phones offer huge advertising potential.
 Networking via Smartphone is also bringing people together. established networks like LinkedIn, Facebook
and Friendster are joining the mobile social network.
 People can shop anywhere and anytime which means e-businesses have to be available 24/7.
 MobileCommerce, also known as M-Commerce or mCommerce, is the ability to conduct commerce using a mobile
device, such as a mobile phone, a Personal digital assistant PDA, a Smartphone, or other emerging mobile
equipment.
 Mobile commerce is one of the fastest growing new businesses in the internet based commerce, and creates new
opportunities for companies on and offline.
 M- commerce has to be recognized as a new channel for any type of business.