UOW Week Nine Presentaiton

LAUNCHING
WEBSITES APPS GAMES

WEBSITE
Marketing
Install Visitor Analytics
Tracking makes improving easier
First-Touch attribution (tracking visitor over multiple visits):
http://moz.com/blog/how-to-get-past-last-touch-attribution-with-google-analytics
Alternatives:
http://www.webdistortion.com/2009/04/06/5-refreshing-alternatives-to-google-analytics/

WEBSITE
Marketing
Set Up Google & Bing Webmaster Tools Accounts
Both Google & Bing have webmaster tools programs that monitor data about your site and
message it back to you through online interfaces.

WEBSITE
Marketing
Test Your Design with Browser Emulators
Testing in multiple browsers is important to ensure your site is accessible by as many users
as possible.
Backwards compatibility with older browsers should also be considered as not all users
update their browsers. Some features of your site may not be compatible with previous
browsers.
Cross-Browser Compatibility Tools: http://mashable.com/2014/02/26/browser-testing-tools/

WEBSITE
Marketing
Conduct an Online Usability/Branding Test
Speed, errors and accessibility should be considered before launching. These can all be
tested using particular tools before-hand. Every users experience may be different but
ideally you are looking to give them the best experience whenever they visit your website.
Usability Testing Tools: http://blog.crazyegg.com/2013/08/08/web-usability-tools/

WEBSITE
Marketing
Build an Email List of Friends & Business Contacts for Launch
A friendly email to just a few dozen of your close contacts can help set the stage for a much
more successful launch. Start by building a list of the people who owe you favors, have
helped out and who you can always rely on. If you're feeling a bit more aggressive in your
marketing, you can go one circle beyond that to casual business partners and
acquaintances.
Once you have the list, you'll need to craft an email. Be transparent, requesting feedback
and offering to return the favor. You should also use BCC and make yourself the recipient.
No one wants to be on a huge, visible email list to folks they may not know (and get the
resulting reply-all messages).

WEBSITE
Marketing
Create Your Google Alerts
Google Alerts will allow you to know as and when people are talking about your site or
when something new has been crawled by Google.
However, be aware that Google Alerts can sometimes report false positive results.
https://www.google.co.uk/alerts

WEBSITE
Marketing
Make Email Signup/Subscription Available
Capturing the email addresses of your potential customers/audience can be a huge win for
the influence you're able to wield later to promote new content, products or offerings.
Before you launch, you'll want to carefully consider how and where you can offer
something in exchange for permission to build an email list.
One of the most common ways to build good lists is to offer whitepaper, e-book, video or
other exclusive content piece for download/access to those who enter an email address.
You can also collect emails from comment registration (which tend to be lower overall
quality), through an email newsletter subscription offering (which tend to be very high
quality) or via a straight RSS subscription (but you'll need to self-manage if you want to
have full access to those emails). Services like MailChimp, ExactTarget, Constant Contact
and iContact are all options for this type of list building and management.

WEBSITE
Marketing
Create Your Site/Brand's Social Accounts

WEBSITE
Marketing
Set Targets for the Next 12 Months
WIthout goals and targets, there's no way to know whether you're meeting, beating or
failing against expectations - and every endeavor, from running a marathon to cooking a
meal to building a company or just launching a personal blog will fail if there aren't clear
expectations set at the start. If you're relatively small and just starting out, I'd set goals for
the following metrics:
Average weekly visits (via analytics)
Average page views (via analytics)
Number of new posts/pages/content pieces produced per month
Number of target contacts (from item #15) that you've reached
Social media metrics (depending on your heaviest use platform, e.g. # of Twitter followers if
you're a heavy Tweeter)
Any of the key items from #8 on this list (your KPI dashboard)
And each of these should have 3, 6 and 12 month targets. Don't be too agressive as you'll
find yourself discouraged or, worse, not taking your own targets seriously. Likewise, don't
cut yourself short by setting goals that you can easily achieve - stretch at least a little.
Every 3-6 months, you should re-evaluate these and create new goals, possibly adding new
metrics if you've taken new paths (RSS subscribers, views of your videos, emails collected,
etc.)

WEBSITE
Marketing
Checklist:
Install Visitor Analytics
Set Up Google & Bing Webmaster Tools Accounts
Run a Crawl Simulation of Your Site
Test Your Design with Browser Emulators
Set Up RSS Feed Analytics
Conduct an Online Usability/Branding Test
Build an Email List of Friends & Business Contacts for Launch
Create Your Google Alerts
Make Email Signup/Subscription Available
Create Your Site/Brand's Social Accounts
Set Targets for the Next 12 Months
Source: http://moz.com/blog/launching-a-new-website-18-steps

WEBSITE
What you want from users on a launch day:
Read your content.
Subscribe to your email list.
Share your content and website with others.
Engage on your website and leave comments.
Get excited about what’s coming next.
Launch Day

APPS
Platforms
Your initial plan should always consider the end result and so your platform may already be
decided, however with technology allowing for multiple platform exports and cross-platform
compatibility it is important that you consider the positives and negatives of choosing your
platform before publishing to a range of devices.
You may also want to take into account your skillset, if your team is better at working in web
languages you may want to use Phonegap to export to the various platforms.
Finally your app may be suited to a particular platform due to the audience it attracts,
research the audience associated with the platform before jumping the gun.
Best for your app: http://seventablets.com/tips-for-choosing-the-best-mobile-platform-for-you-enterprise-
app/
Skillset: http://mobileapps.its.umich.edu/devtoolkit/choosing-a-platform
Androids Launch Checklist: http://developer.android.com/distribute/tools/launch-checklist.html

APPS
Phonegap
Adobe’s PhoneGap platform enables a developer to create an app that runs on a variety of
mobile devices. The developer accomplishes this largely by writing the user interface portion
of their application with Web technologies such as HTML, CSS and JavaScript. PhoneGap’s
development tools then bundle the HTML, CSS and JavaScript files into platform-specific
deployment packages. PhoneGap supports a wide variety of platforms:
iOS
Android
Windows 8
Windows Phone 7 and 8
BlackBerry 5.x+
WebOS
Symbian
Tizen
http://www.smashingmagazine.com/2014/02/11/four-ways-to-build-a-mobile-app-part3-
phonegap/

GAMES
A Website
Must-Haves
Ideally, you should have one site for your company and another for each game you
create. This way, gamers will be able to identify you by both your brand name and
products.
http://gamedevelopment.tutsplus.com/articles/an-indie-game-developers-marketing-checklist-
including-portable-formats--gamedev-7560

GAMES
A Development Blog
Must-Haves
Whether you incorporate it into your main site or not, having a blog is essential. It allows
gamers to track the progress of your game, and lets them see that you are, in fact, real
human beings.

GAMES
Facebook Account
Must-Haves
Use your team's Facebook page to display media, share development stories and to
connect with like-minded developers. When someone searches Google for your team,
your Facebook page will be one of the top results, so keep it updated.

GAMES
Twitter Account
Must-Haves
Use Twitter as a secondary means of announcing news. You'll find that most gamers
would rather glance at their Twitter feed than scour a bunch of websites. Just don't use
Twitter to beg game journalists to review your game - that usually won't go over well.

GAMES
RSS Feed
Must-Haves
Never a bad idea, and really simple to implement, an RSS feed will provide your fans with
yet another way to view news regarding your company.

GAMES
A Trailer
Must-Haves
The single best way to entice gamers to buy your game is through filming a captivating
trailer. It doesn't have to be overly flashy or dramatic, but it should leave viewers with a
lasting impression of your game. Try to record a new trailer every time you reach a new
milestone.

GAMES
A Playable Demo
Must-Haves
You'll need to have one of these to send to journalists, show off at conventions, and to
let potential players download from your site.

GAMES
Relevant Screenshots
Press Kit
Screenshots should showcase the very best your game has to offer. Avoid sending stills of
your User Interface, Menus, and Game Over screens. Instead, try to capture your game's
most magnificent moments, like when you are fighting a colossal boss, or solving a
complex puzzle.

GAMES
Video
Press Kit
Most press kits include embedded YouTube videos, although some contain links to high-resolution
downloads. As with screenshots, your videos should display critical gameplay
sequences. Try to showcase the features that make your game special.

GAMES
Press Coverage
Press Kit
This one is a bit of a Catch-22. The purpose of a press kit is to gain coverage, so how do you
fill out this section if you don't have any? The simple answer is that you don't. Consider this
section a work in progress. Every time someone writes a favorable blurb about your game,
update your kit.

GAMES
Game Info Sheet
Press Kit
This is a one page - and only one page - summary of your team. Keep it concise, factual and
casual. Talk a bit about the history of your team, what other games you've developed and
your current project. Break it down into short sub-sections like "Description" and "History".

GAMES
Fact Sheet
Press Kit
Provide links to your website, dev blog, Twitter and Facebook accounts, as well as your
email address. List your prior releases (if any) with links to each game's homepage. This
information should be presented as a sidebar, or near the beginning of your kit.

GAMES
Logos And Awards
Press Kit
If you have a professional logo, there's no reason not to show it off. Just don't waste too
much real estate showing off your awesome logo; most journalists won't care how good it is.
If your game was recognized for any awards, display them as a simple list near the end of
your kit. No need to boast.

GAMES
Use Presskit()
Press Kit
presskit() is an excellent, free resource for indie game developers who want to assemble a
press kit, but don't know where to start. The program was created by indie developers for
indie developers.

UOW Week Nine Presentaiton

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