Chris J Snook slides for implementing Digital Sense and the Experience Marketing Framework into your organization as presented to Shiseido Group in Dubai March 2019 at their Global Digital Town Hall "Think Big". (note: .gif slides don't play as designed in Slideshare)

1. WHAT IS DIGITAL SENSE?MAKING THE CUSTOMER THE #1 ASSET - MARCH 28 2019

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@CHRISJSNOOK
www.chrisjsnook.com
クリスJスヌーク

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IT’S
NOT
www.chrisjsnook.com

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WHY?
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“IN THE NEXT 20 YEARS
HUMANITY WILL
EXPERIENCE MORE
CHANGE THAN THE PRIOR
300 YEARS COMBINED.”
~ GERD LEONHARD

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END
OF
GOOD
ENOUGH
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2007+
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Connectivity
The new arms race is about who is connected to who and what flows
through those connections.
Customer power
Smart phones, social media, network effects and an abundance of
choice have reshaped the power structures
Loyal to need not brand
Brand is a relationship that must be managed like one, not taken as a
given or pushed.

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400ZB
DATA EXHAUST IN 2018: SOURCE CISCO

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TAKE
ACTION
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GET REAL

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2015
-
2018
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GET
SANE
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FOCUS
GET REAL

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MOMENTS OF TRUTH
EMPATHY MAPPING
TOUCHPOINTS
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BUY
IN
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TRUTH
FOCUS
GET REAL

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ACADEMY

17. PROTECT
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18. PROTECT
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19. PROTECT
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20. PROTECT
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CAUTION
ZOMBIES
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3%
10%
60%
27%
ZOMBIES

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WE THINK IN PICTURES
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CX

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PLAY
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Car
1
Refrigerator
3Kitchen Sink
2
Mind?
4What do you see?

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“MIND IS THE MOVEMENT OF THOUGHT
ENERGY. THE BRAIN IS MERELY THE
SWITCHING STATION”
~DR THURMAN FLEET
Concept Therapy Movement
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“YOU ARE NEVER TALKING TO THE PERSON. YOU ARE TALKING TO THEIR
PARADIGMS. PARADIGMS ARE SIMPLY THE DEFAULT SOFTWARE RUNNING ON
THEIR HUMAN OPERATING SYSTEM/SUBCONSCIOUS MIND”
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~BOB PROCTOR
Proctor Gallagher Institute

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YOUR
MIND
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M E E T T H E S T I C K P E R S O N .

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THOUGHT
ENERGY
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MOVES FROM A HIGHER POTENTIAL TO A LOWER POTENTIAL JUST LIKE ELECTRICITY.

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5
SENSES

31. CREATIVE
FACULTIES
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ADD
“DIGITAL”
SENSE”

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EMF
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GR8
CX
STRATEGY
TACTICSDATA PROCESS

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3 LAYERS
2 LOOPS
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EXECUTION
STRATEGY
RESEARCH

35. INNOVATION
RELIABILITY
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INSIGHTS OCCUR WHILE EXECUTING…
ACTING ON THEM TAKES OPERATIONAL
DESIGN AND ALIGNMENT.
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INSIGHTS
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DISCOVER
CUSTOMER
FORCESCOMPETITOR

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SOURCE: EDELMAN GLOBAL TRUST BAROMETER 2017: HTTPS://WWW.SLIDESHARE.NET/EDELMANINSIGHTS/2017-EDELMAN-TRUST-
BAROMETER-GLOBAL-RESULTS-71035413
TRUST

39. VOICETHE NEXT BIG UX/UI PLATFORM

41. SCOPE
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VISION
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DESIGN
GOALS
TOUCHPOINTS

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TIME TO
EXECUTE
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GREAT
STRATEGY
VIABILITY
DESIRABILITY
TECHNOLOGY

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SUCCESS
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DEPLOY
STRATEGY
TACTICSDATA

45. MO’DATA…MO’ PROBLEMSR.I.P. NOTORIOUS BIG
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MASTERIT
NO

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6 TAKE
AWAYS
CUSTOMER EXPERIENCE IS YOUR ONLY TRUE
DIFFERENTIATOR IN TODAY’S MARKETPLACE.
ONERead Digital Sense
FIVERe-invent business model-customer-centric
SIXCustomer is the #1 Asset
TWOLast chance
FOURBuy In
THREECommon pictures

48. @CHRISJSNOOK
FOLLOW/SUBSCRIBE
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どうもありがとうございました!

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