1. Modernizing Enterprise IT,
Delivering Marketing ROI
CONTENTS
AUDIENCE 2
NEW MEDIA LANDSCAPE 4
ONLINE 5
EVENTS 7
CUSTOM 9
CONTACTS 10
2012 MEDIA KIT

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2012 MEDIA KIT
» AUDIENCE
Our audience is modernizing enterprise IT. ũũInfoWorld reaches an
audience with an average
We help them find the right tools. annual IT purchase authority
New foundation technologies and trends are changing the enterprise, of $298 million.*
and our audience is leading the implementation. Cloud computing.
Business intelligence solutions. Virtualization. Next-generation ũũInfoWorld is the leading
collaboration tools. We put these transformational source of information
technologies and more on the radar and continue to cover on emerging enterprise
them from every angle until decision-makers have their technologies.
questions answered.
Our mission is to help our audience modernize IT and *Source: InfoWorld Site Profile Survey, IDG Research, 2011
stay ahead of the curve.
Because it’s never a good time to get left behind.
And today, the enterprise is banking on IT to help drive recovery. According to a global
study by Forrester Research, 72% of business and IT executives say their organizations place
greater value on IT today than they did before the economic crisis, and most expect increases in
technology spending in the coming year.
The need to modernize enterprise IT—to drive greater business efficiency, productivity, profitability—
is ushering in a new cycle of IT growth, with emerging providers and veterans vying to position cutting-
edge technologies or battle-tested solutions as essential tools in the IT enterprise toolkit.
While you prepare to stake out or defend your share of this competitive market, consider this:
As today’s leaders revamp enterprise IT, they are turning to us—as they have for more than 30 years—
for information they can count on.
This IT Makeover won’t be Do-It-Yourself.
Make sure your brand has visibility.
How will your brand get to the front of the IT provider pack in the new growth cycle?
To reach decision-makers with purchase
76%
power, connect with InfoWorld. Our Determine need
58%
87%
audience participates in every phase Determine requirements
73%
of the IT purchase process, from Evaluate 85%
81%
determining needs and requirements to Recommend & select vendors 83%
64%
recommending and selecting vendors Selling internally 38%
11%
and approving purchases. And they turn Approve/authorize 44%
IT management
IT professional
19%
to InfoWorld for insight to guide their
decision-making. 0 20 40 60 80 100
Source: Navigating IT: Objectives & Obstacles, InfoWorld, 2011
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» AUDIENCE
InfoWorld is your market’s go-to resource. Closing the Sale
InfoWorld visitors share how a vendor
Modernizing enterprise IT is our expertise. can close the sale—beyond just
InfoWorld is the destination for modernizing enterprise IT and your best media choice for reaching those price—once they are on the short list:
who set the technology agenda. “Credibility, good working
With InfoWorld, decision-makers get information they trust, including reviews from real IT practitioners and relationships, competitive price,
advice from authors who have actually built, deployed, and managed enterprise technology. realistic project plan.”
They come for quality information and find a rich mix of innovative content and services. Video presentations, “Good past experience with
online forums, newsletters, virtual conferences, White Papers, blogs, face-to-face events: in short, all of the
delivery, support, and returns
resources that today’s decision-makers like to tap when they need to research purchase options.
when necessary.”
Information Sources Used to Keep Up-To-Date with technology “Provide a solution that
Technology publications 75%
» Technology content sites 74% cost-effectively meets our
» Peers 69% business requirements and
» White papers 69% provides first-class support
» Webcasts/webinars 60%
Technology manufacturer sites 56% after the sale.”
Third party research 50%
Business publications 49%
» Newsletters 48%
» Online forums 46%
» Executive conferences and events 41%
Trade shows 41%
Case studies 39%
User groups 39%
» Blogs/Wikis 34%
» Virtual conference 32%
» Web video/video clips/podcasts 32%
Mobile feeds/updates 16%
Source: Role Influence of the Technology Buyer, IDG Enterprise, 2011
Partner with InfoWorld and get results!
Together we’ll put you on the “A” team.
We invite you to work with us to develop and implement a comprehensive strategy for building awareness,
developing client relationships, and driving sales.
Choose InfoWorld and you:
ũũ reach key decision-makers with purchase authority
ũũ choose the brand that leaders turn to for IT intelligence
ũũ link your brand to a trusted name with a 30-year track record
ũũ connect with engaged and qualified buyers
ũũ lay the groundwork for building your brand and bottom line in a period of growing IT sales
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» NEW MEDIA LANDSCAPE
Explore marketing opportunities with the world’s
most trusted source of IT intelligence.
COMMUNITY
CONTENT
Our brand portfolio offers many options for engaging your prospects and customers, all building on an CONVERSION
approach that leverages the 4Cs—content, community, conversation, and conversion—to showcase your
solutions and accelerate your marketing results. CONVERSATION
At the heart of this approach is an understanding of how our audience seeks information:
Content
Content Community Conversation Conversion • InfoWorld.com
• InfoWorld Events
• When IT professionals are • IDG’s audience can most • The IT professional • IT professionals are willing
• InfoWorld Custom Solutions Group
looking for technology often be classified as audience is using their to give up information in
related information, they “Joiners” – leveraging networking power order to get information – • IDG Research Services
are most often seeking the Internet to network to interact with and 91% would be willing to
information on a specific with other professionals, influence others. In fact, register for some type
Community
technology topic/product maintaining profiles 64% of those with a of online content. • Virtual Events
(89%) or browsing for on business or social profile on a networking • InfoWorld Events
• 88% consider vendor-
news and the latest networks, attending site have interacted with
sponsored content
• InfoWorld Custom Solutions Group
developments (81%). virtual conferences or another company or brand
such as white papers,
• IT professionals are
events, or creating avatars via a social or business
webcasts and podcasts
Conversation
looking for sites that have
on augmented reality sites networking site in the
to be credible sources • IDG Strategic Marketing Services
such as Second Life. past 6 months. • Event Engagement
the expertise to organize of technology-related
and synthesize IT-related • 87% find it valuable to • IT professionals information. • InfoWorld Custom Solutions Group
information rather than reach out to peers with are listening to the • Content Threading
just posting facts. similar job roles, in similar conversations around • Forum Management
verticals, with similar them. In the past 30 days,
• Social Subnets
technology platforms for 71% have read comments
advice when considering a posted by others, 61% • IDG Social Scout
technology purchase. have read forum posts,
and 52% have visited
Conversion
a Wiki. • Premium Lead Generation
• LeadAccel
• Lead Nurturing
• New Ad Units
• Content Optimization
• Mobile Lead Generation
• Analytics Consulting
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» ONLINE
InfoWorld.com COMMUNITY
Where decision-makers get IT. CONTENT
CONVERSION
InfoWorld.com averages 3.9 million page views and 1.1 million unique visitors per month,* attracting
a vast community of IT managers, tech professionals, and business leaders looking for technology information
and insight. CONVERSATION
Our content is researched and created by the most talented, experienced, and well-respected team of staff
writers, freelancers, columnists, and vendor companies in the industry. Because the majority of our writers Content
are former practitioners, they are exceptionally in-tune with our audience and adept at providing • Award winning articles
information on topics they need to understand—whether they are analyzing enterprise IT needs, weighing • Interactive tools
purchase options, rolling out a new product, or engaged in the continual and critical quest to keep up with • InfoWorld Channels
what’s current in the dynamic IT industry.
InfoWorld.com visitors are active members of a vibrant online community. Visitors post comments to the
Community
site’s blogs and discussion boards, test their knowledge of technology news with online quizzes, register for • Virtual Events
events, sign up for newsletters, click on banner ads, and even enter to win coveted InfoWorld awards that • Facebook/Twitter/LinkedIn
recognize success in areas such as open source software, green computing, and enterprise architecture.
Conversation
Channels on the site—Applications, Application Development, Cloud Computing, Data Center, Data • Blogs
Explosion, Mobile Technology, Security, and Virtualization—address specific enterprise IT priorities. • Facebook/Twitter/LinkedIn
Within any of these channels, websites in their own right, visitors can access channel-specific news, blogs,
discussions, White Papers, and webcasts. We also provide “deep dive” pdfs that cover a specific program, Conversion
which can be vendor sponsored. • New Ad Units
• White paper Programs
Other distinctive site features include:
ũũ vendor-sponsored Deep Dives, published as downloadable PDFs, Shop Talk videos, Boot Camp newsletters
and iGuides, presenting in-depth and editorially-independent coverage on specific topics
ũũ the InfoWorld Test Center, producing the deepest
and most accurate enterprise product reviews in
tech publishing
ũũ43% of InfoWorld.com
visitors work for
ũũ the InfoWorld White Paper Library, organizations with more
an active visitor destination with vendor- than 1,000 employees.**
sponsored content
ũũ InfoDeck, a series of slide ũũTech decision-makers come
shows designed to educate IT to InfoWorld.com to learn
professionals on selected topics how emerging technologies
work and how to use them
to drive business results.
*Source: Omniture, 2011 **Source: InfoWorld Site Profile Survey, IDG Research, 2011
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» ONLINE
Choosing InfoWorld.com as your online media partner gives you a unique opportunity to sponsor high- “I always get what I want
value, editorially-independent content while generating leads. [at JavaWorld.com]. After searching
By helping us respond to our audience’s need for reliable, well-researched information they can use, you all the links from Google, I end up
establish your brand as a genuine thought-leader with a long-term interest in the industry—a distinction on this site. Now I’ve started to visit
that sets you apart from competitors who limit their marketing investment to self-serving sound bites. this site first and save my time.”
And when a visitor downloads your sponsored content—a Deep Dive PDF, for example— you get the lead.
JAVAWORLD.COM VISITOR
JavaWorld.com
InfoWorld.com features JavaWorld.com, the leading independent source for JavaTM programmers and
enterprise managers who want to learn more about Java programming language and related technologies
from trusted Java experts.
Drawing 1.7 million page views and 574,000 unique visitors* monthly, JavaWorld.com reaches the
core audience of Java professionals who are planning, developing, deploying and integrating Java-based
solutions on an enterprise level.
JavaWorld.com serves as a power tool for Java developers, providing:
ũũ how-to features and columns—including actual Java programs—written by Java experts
ũũ examples of Java’s use in the real world
ũũ news and new product information
ũũ commentary
ũũ Java tips and tricks, cut-and-paste code, live applets, and links to various Java resources on the Web
*Source: Omniture, 2011
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» EVENTS
InfoWorld Events COMMUNITY
The best marketing is face-to-face. CONTENT
CONVERSION
What could be better than delivering your value message to interested IT managers and professionals directly?
Sponsor an InfoWorld event for an opportunity to meet with your prospects and customers in person.
CONVERSATION
In a universe of noisy IT conferences and meetings, an InfoWorld event stands out as an unparalleled
opportunity to communicate in a more intimate, collegial setting and to demonstrate your product or
service to an audience with an expressed interest in finding a solution. Content
• Industry/Vendor Presenters
InfoWorld produces two different event opportunities—
Deep Dive Custom Events and Deep Dive Seminars— Community
providing you access to a regional audience of IT leaders • Pre-qualified audiences ranging
looking to learn more about a specific technology and from 8 to 600 attendees
network with peers and sponsor on best practices (depending on event format)
and lessons learned. While the structure and levels of
participation varies with the different events, both are Conversation
designed to provide value and take-aways for both • Face-to-face Event Engagement
attendees and sponsors. • Networking Opportunities
Conversion
Deep Dive Custom Events • Networking Opportunities
Demonstrate the value of your current product or solution while engaging in conversation with an intimate • Lead Retrieval
group of 8 to 15 prospects and customers.
At an InfoWorld Deep Dive Custom Event, your executives
have the opportunity to participate in a 15 minute
demonstration showcasing how your product or service
aligns with the topic at hand, and then spend nearly
three hours talking to IT leaders with a vested interest
in your solution.
As the sole sponsor of this face-to-face event, you develop
relationships with IT leaders who want to understand more about the topic, learn about your products and
solutions, and hear how they can use what they are learning to create business value within the enterprise.
You set the date and location. We provide an eager audience.
Participants have an established relationship with our organization and know that their time will be well
spent. Drawing from the InfoWorld database, we invite only individuals from organizations with 500+
employees who have IT manager/professional titles and the authority to purchase your solutions.
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» EVENTS
InfoWorld’s Building the Modern Data Center Seminar ũũAudience Profile
June 2012 • 50+ attendees
8:00am – 4:00pm • IT managers and above
New York, New York • 14,262 average number of
http://events.infoworld.com employees at company*
• $157 million average IT
This is a time of transformation for IT. The old method of dedicating infrastructure and administrative budget*
personnel to individual projects has proven unsustainable, yielding under utilized capacity, high
administrative overhead, and drawn-out project cycles that frustrate business management. The solution • $6.8 million average
is to pool compute, storage, and network resources in a private cloud—and, step-by-step, move IT toward annual revenue*
more agile and efficient shared architectures.
*Source: InfoWorld Enterprise Data Explosion Seminar,
The agenda will cover the technologies June 2011
that need to be considered when dealing
with this growing challenge: Trends in
Modernizing Data Centers, Private Cloud
Case Studies, Tips and Strategies on
Partnering with Providers, and Finding
New Efficiencies with Modern Data Center Technologies. These topics will be the focus of the Deep Dive on
Enterprise Data Explosion.
As one of our event sponsors, you will generate leads as you:
ũũ demonstrate your solutions and explain how they tackle the explosion in enterprise data
ũũ network with decision-makers eager to hear how you can help them implement effective strategies
to meet their data explosion challenges
We invite you to join us to showcase your thought leadership on this top-of-mind topic.
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» CUSTOM
Custom Solutions Group COMMUNITY
Strategy • Quality • Dedication • Innovation CONTENT
CONVERSION
InfoWorld’s Custom Solutions Group (CSG) is a standalone custom editorial operation specializing in expert
development, production and consultative services exclusively serving the business-to-business technology
marketplace. Our services span from individual content products to a wide range of editorial services to end- CONVERSATION
to-end integrated marketing programs. We are fully resourced in all critical custom editorial competencies
with a staff of 19 employees encompassing over 325 years of collective editorial and production experience. Content
• Article Bundle
Use CSG for: • Case Studies
ũũ Research: Primary research, thought-leadership, education, demand generation • Technology Dossier
ũũ Microsite Services: Subject matter expertise, community engagements, thought-leadership, • White Paper
demand generation • MarketPulse
ũũ Content: Education, positioning, best practices, thought-leadership, demand generation • QuickPulse
ũũ QA: Executive-level interviews, thought-leadership, positioning, education, demand generation • InfoBriefing Center
• Product Certification
ũũ Amplify/Social Media: Social media, community engagements, socialized advertising
• Global Research Benchmarking Tool
ũũ Content Optimization: Sustained customer engagements, content auditing, lead nurturing, • And Many More!
demand generation
Community
• Research Impact Program
• Virtual Experience
• Webcasts
Conversation
• InfoWorld Amplify
• Community Threading
–– Article Bundle
–– Masters Of… Microsite
–– Other programs include community threading
as an upgrade option
Conversion
• Content Optimization
• Lead Generation
–– InfoWorld Amplify
–– Global Research Benchmarking Tool
–– Webcasts
–– Virtual Experience
–– And Many More!
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» CONTACTS
Get with the program.
Reenergize your marketing—and help modernize IT—with InfoWorld.
Ready to demonstrate how your products and services will help our audience modernize enterprise IT?
Join the online conversation at InfoWorld.com—sponsoring content-rich InfoClipz, Boot Camp newsletters, Shop Talk videos,
White Papers, webcasts, virtual conferences and more, or running banner ads that drive home your value message.
Deliver thought leadership at InfoWorld events—sponsoring your own Deep Dive custom event or becoming a sponsor at the
InfoWorld Deep Dive on Enterprise Data Explosion.
Work with our Custom Solutions Group to generate leads—and accelerate sales.
Contact us to get started.
Sales Contacts
Sean Weglage, SVP Digital Publisher, 415.978.3314 / sean_weglage@infoworld.com
Farrah Forbes, East/Central, 508.202.4468 / farrah_forbes@infoworld.com
Chris Rogers, New England/ IL/MI, 603.583.5044 /chris_rogers@infoworld.com
Becky Bogart, West/Central, 949.713.5153 / becky_bogart@infoworld.com
Kristi Nelson, West Coast, 415.978.3313 / kristi_nelson@infoworld.com
List Rental, 508.766.5633
InfoWorld Media Group
501 Second Street
San Francisco, CA 94107
800.227.8365
www.InfoWorld.com
Copyright 2012 InfoWorld, Inc. All rights reserved.
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