1. twitter: @chiaki
Chiaki Hayashi

2. loftwork.com
15,000
Chiaki Hayashi

3. loftwork.jp
Collaboration
with creators
Chiaki Hayashi

4. prologue

65. 3.
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Copyright © 2009 loftwork Inc. All Rights Reserved.

67. epilogue

75. ( Philip Kotler
)
“Marketing Principle”

76. ( “Primary value is
behind the scene.” )

77. (
meat
)

78. (
meat
)
Why?

79. ( love raw meat?
)

80. No, love to see
children’s smiles!
( )

81. ( run
)

82. ( run
)
Why?

83. ( compulsory like a dog?
)

84. No, stay slim and be loved!
( )

85. (
we often overlook,
misunderstand “primary value” )

86. ( Now, Internet is provoking
us to rethink the value )

87. ( )
http://www.flickr.com/people/urbanoasis/

88. ( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

89. What is worth it?
( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

90. receive famous professor’s
lecture?
( )

91. ( lecture movies, notes, assignments
are available for free! )

92. ( Value lies in “experience”
)
inspiration, network, communication

93. ( skmt Social project )

94. ( ailing
music market )
CD sales shrank
from ¥600 billion
to ¥260 billion
in decade

95. ( Ryuichi Sakamoto + his team
)

96. ( Nov. 2010
)

97. ( Ustreamed high quality sound
to 100,000 people
)

98. on 2011/1/9
( next challenge
- use social media
- connect public viewings
)
- use theater for viewing
- sell supporters item

102. TOHO cinemas at Roppongi

103. ( no.1&no.2 @iTunes store
190,000 @USTREAM )
45,872,404 @twitter
... more projects are following!

104. ( Used to be a consumer
transaction based on money )

105. ( )
We create and share

106. ( )
We create and share based on love!

107. ( Internet enables us
to make “We” with “love” )

108. ( Internet enables us
to make “We” with “love” )
thank you!