The document proposes the development of original television programming by the University to increase awareness of the University and elevate its image. It establishes the need for a new Office of Television Program Development and Special Projects to create original programming. The office would seek funding through grants and partnerships to produce educational programming that highlights the University's expertise while providing fair representation of the local Hispanic population. The goal is to establish the University as a leader in Hispanic programming through a self-sustaining model within 5 years.

1. Television Program Development Charting New Paths by Chelse Benham 07/07/10

4. The Problem 07/07/10 Chelse Benham

7. 07/07/10 Source: Entravision Communications Corporation Hispanics represent 12.5% of the population, but contribute 40% total U.S. population growth

8. 07/07/10 Source: Entravision Communications Corporation Illustrates a strong distribution stream.

9. 07/07/10 Source: Entravision Communications Corporation 7.5 Million Hispanics in Border Markets!

10. 07/07/10 Source: Entravision Communications Corporation 6 out 15 top markets are in Texas

13. Hispanic Culture and Our Place In It 07/07/10 Chelse Benham

17. The Solution 07/07/10 Chelse Benham

18. 07/07/10 Think Globally, P RODUCE L OCALLY Chelse Benham

26. Programming ideas that should be ours 07/07/10 “ The Forgotten Americans” Chelse Benham

39. The Strategy 07/07/10 Chelse Benham

40. What does this all mean? 07/07/10 Chelse Benham

41. 07/07/10 Form a department to focus on developing programming and acquiring funding. Chelse Benham

43. 07/07/10 Prime Objective is to: Provide a steady source of materials on a self-sustaining basis which promotes the University. The Department of Television Program Development and Special Projects Chelse Benham

45. 07/07/10 Chelse Benham Last Thought... “ Be the change you wish to see in the world .” - Mahatma Gandhi

46. 07/07/10 Let a culture be heard... Let a culture be seen. Chelse Benham