1. Andrew GoodwinDancing in the distraction factory(1992)

2. 1. Genre Characteristics Thefirst feature of a music videos is that the genre is demonstrated. (e.g. stage performance in rock video, dance routine for boy/girl pop band).

3. 2. Lyrics and visuals. Thesecondfirst feature of a music videos is that there is a relationship between lyrics and visuals. This could be graphic graphic, strengthening or challenging towards the lyrics and visuals.

4. 3. Music and visuals. The third feature of a music video is that there is a relationship between music and visuals. This could also be graphic, strengthening or challenging towards the music and visuals. An example of this could be on beat editing. This is shown in this video from 4:11-4:18 by the men walking down the stairs.

5. 4. Record label The fourth feature of a music video is the demands of the record label. These will include the need for lots of close ups of the artist. This is so that if the band/artist are new then the audience will be able to see who the artist is or who is in the band. Or images of the band/artist could be their banding.

6. 5. Record label The last feature of a music video is that there will be a reference in the video to idea of looking. This could be in the form or an eye, window, keyhole and etc.