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Organization of Food &
                                                        Beverage Operations



    Food and Beverage Operations




Tuesday, May 19, 2009                                                           1
Yesterday we went over the Course Outline and Roles of F&B institutions

Aloha Lesson Plan number two
How do we approach structure of F&B Operations?
Overview

                                          • Managerial, production & service positions
                                          • Roles these positions play in providing
                                            food service

                                          • Organization chart
                                          • Organizational structures of various kinds
                                            of food service operations

                                          • Critical issues before starting your career
                                            in food service




Tuesday, May 19, 2009                                                                     2
We need to understand role of organization of F & B before we begin to dissect it.

Managers are at the upper level and usually have most education and experience.

Charting the hierarchy structure and roles of operations

Issue you need to be aware of before starting a career, any career
Organizational Objectives

                         •   Financial / maximize profits
                         •   F&B quality
                         •   Human relations
                         •   Employee training
                         •   Societal contribution
                                    Organizational Objectives




                                    Organizational Structure



Tuesday, May 19, 2009                                           3
Called the Bottom-Line
Three Levels of Management
      • Top Managers:                     Food service is labor-intensive

         • Long-term plans and goals despite technology
         • Overall business environment
      • Middle managers:
         • Short-term goals
         • Keep communication flowing between upper
           management and supervisors and employees
      • Supervisors:
         • Link between management and employees
         • Typically use their technical skills



Tuesday, May 19, 2009                                                                                                            4
Top Managers earn more but have much more responsibility, accountability and decision-making.
Usually a corporate position.
Investment on experience and ability to analyze markets, predict growth and hire leaders impact their status

Middle managers are the connection between supervisory and top management
Usually keen on climbing the corporate ladder and learning structure

Supervisors are the link to the line staff, public to management. Also front line employees. Usually have best informations on
revenue and profit centers.
Top Managers in a Cooperation

                                    Board of Director


                              Chairman of the Board


                                          CEO

                                           COO


                        President        President      President
                           A                B              C

                                       Regional VP

                                    Regional Director

           GE A              GE B                    GE C           GE D

Tuesday, May 19, 2009                                                      5

CEO- chief executive officer
COO- chief operations officer
Presidents of various venues/branches/operations
Regional Managers; USA, N, S, E, W,
GM/GE general manager/executive
Top Managers in an
                         Independent Restaurant

                                                          Controller
                                           GE


                        Restaurant        Bar         Catering         Executive
         Chef
                         Manager        Manager       Director          Steward



Beverage
                  Banquets &SF

                                 Purchasing
                                 &Sanitation      Production
                                                                 Guest
                                                                 Services


Tuesday, May 19, 2009                                                              6

Sub Managers for each OUTLET Operations
General Descriptions and Responsibilities
Top Managers in an
                         Independent Restaurant

                                                          Controller
                                           GE


                        Restaurant        Bar         Catering         Executive
         Chef
                         Manager        Manager       Director          Steward



Beverage
                  Banquets &SF

                                 Purchasing
                                 &Sanitation      Production
                                                                 Guest
                                                                 Services


Tuesday, May 19, 2009                                                              6

Sub Managers for each OUTLET Operations
General Descriptions and Responsibilities
Top Managers in an
                         Independent Restaurant

                                                          Controller
                                           GE


                        Restaurant        Bar         Catering         Executive
         Chef
                         Manager        Manager       Director          Steward



Beverage
                  Banquets &SF

                                 Purchasing
                                 &Sanitation      Production
                                                                 Guest
                                                                 Services


Tuesday, May 19, 2009                                                              6

Sub Managers for each OUTLET Operations
General Descriptions and Responsibilities
Top Managers in an
                         Independent Restaurant

                                                          Controller
                                           GE


                        Restaurant        Bar         Catering         Executive
         Chef
                         Manager        Manager       Director          Steward



Beverage
                  Banquets &SF

                                 Purchasing
                                 &Sanitation      Production
                                                                 Guest
                                                                 Services


Tuesday, May 19, 2009                                                              6

Sub Managers for each OUTLET Operations
General Descriptions and Responsibilities
Top Managers in an
                         Independent Restaurant

                                                          Controller
                                           GE


                        Restaurant        Bar         Catering         Executive
         Chef
                         Manager        Manager       Director          Steward



Beverage
                  Banquets &SF

                                 Purchasing
                                 &Sanitation      Production
                                                                 Guest
                                                                 Services


Tuesday, May 19, 2009                                                              6

Sub Managers for each OUTLET Operations
General Descriptions and Responsibilities
Top Managers in an
                         Independent Restaurant

                                                          Controller
                                           GE


                        Restaurant        Bar         Catering         Executive
         Chef
                         Manager        Manager       Director          Steward



Beverage
                  Banquets &SF

                                 Purchasing
                                 &Sanitation      Production
                                                                 Guest
                                                                 Services


Tuesday, May 19, 2009                                                              6

Sub Managers for each OUTLET Operations
General Descriptions and Responsibilities
Job Description
     • An organizational tool that lists the most important
          tasks, or functions, and responsibilities that
       must be done by someone working in a specific position.
     • It includes
        • to whom the position reports
        • specifications such as the qualifications needed by
           the person in the job
        • salary range for the position
        • etc. ...




Tuesday, May 19, 2009                                            7
Job Description- Restaurant Manager
     • Specific Duties
           1.   Develops & monitors operating budgets
           2.   Contact for ads/marketing activities, insurance,
                attorney, banker, and accountant
           3.   Supervises, schedules, and trains F&B Controller
                A.R.M
           4.   Provides info for payroll, tax, and financial
                statement. Designs cash security & disbursement
                systems Reviews reports, solves problems
           5.   Meets with clients; plans and prices events
           6.   Revenue collection
           7.   Consults with Chef, Supervisors and Staff

Tuesday, May 19, 2009                                                       8

Many of my students in Maui (US) use this as a guide as a potential Managerʼs
resume curriculum vitae (CV)
Line vs. Staff
     • Line Managers: have authority within or over one or
          more revenue-generating departments that directly provide
          goods or services to guests

     • Staff Managers: Provide support and advice to line
          managers.
          • No direct impact on bringing revenue
             • Technical specialists
             • HR manager
             • Controller
             • Purchasing
             • Others

Tuesday, May 19, 2009                                                       9

Amount of responsibility is the difference with salary
Staff is fastest way to go for advancement in small business or corporate
positions
Typical Production Positions

     • Chefs-executive, sous (assistant), garde-manger,
          banquet
           • Managerial & Production Duties
                 • Plan menu
                 • Recipe standardization
                 • Overall food quality
                 • Food purchase specification
                 • Prepare daily entrees
                 • Plan and oversee special events
                 • Develop procedures for food production
Tuesday, May 19, 2009                                       10
Extra-Curricular Activities are part of
                        Life-Long Learning for Professionals
Tuesday, May 19, 2009                                                    11



Maui Chefs judging a recent MCA Student Competition

Executive Chef Four Seasons Wailea, Independent Restaurant Mala, Hotel
Chef Weston Kaanapali, Maui Chef Instructors
Typical Production Positions (cont.)
          • Cooks-soup, sauce, fish, roast, pastry, relief,
               assistant
          • Bakers-head bakers, assistant bakers, pastry
               chefs
          • Pantry (Cold Food) staff
          • Stewards-chief stewards, porters,
               dishwashing employees
          • Storeroom and receiving employees


Tuesday, May 19, 2009                                         12
Typical line kitchen employee positions
Typical Service Positions
               Dinning room/Restaurant
                              managers
                    Hosts/receptionists                               Receptionists, put everything in place

               Food & beverage servers                                 Greet & seat guests, present menus,
                                                                       take guest orders
                            Buspersons                                 Set up tables, removing dirty dishes, lines
                                                                       and other items from the table
                     Bartenders- public                                Prepare and serve beverages

                            and service                               Do NOT serve directly in a dining room
                               Cashiers                                 Take reservation, total checks,
                                                                        and collect payments
                            Expediters                                  Coordinators between cooks &
                                                                        servers
                               Runners
                       Curbside servers

Tuesday, May 19, 2009                                                                                                               13
Typical Service employee positions

Bartenders usually have diverse roles

In addition to the knowledge and skill of the craft “MIXOLOGY” they serve, bus, and service the public and other employees at the
bar
Typical Service Positions
               Dinning room/Restaurant
                              managers
                    Hosts/receptionists                               Receptionists, put everything in place

               Food & beverage servers                                 Greet & seat guests, present menus,
                                                                       take guest orders
                            Buspersons                                 Set up tables, removing dirty dishes, lines
                                                                       and other items from the table
                     Bartenders- public                                Prepare and serve beverages

                            and service                               Do NOT serve directly in a dining room
                               Cashiers                                 Take reservation, total checks,
                                                                        and collect payments
                            Expediters                                  Coordinators between cooks &
                                                                        servers
                               Runners
                       Curbside servers

Tuesday, May 19, 2009                                                                                                               13
Typical Service employee positions

Bartenders usually have diverse roles

In addition to the knowledge and skill of the craft “MIXOLOGY” they serve, bus, and service the public and other employees at the
bar
Typical Service Positions
               Dinning room/Restaurant
                              managers
                    Hosts/receptionists                               Receptionists, put everything in place

               Food & beverage servers                                 Greet & seat guests, present menus,
                                                                       take guest orders
                            Buspersons                                 Set up tables, removing dirty dishes, lines
                                                                       and other items from the table
                     Bartenders- public                                Prepare and serve beverages

                            and service                               Do NOT serve directly in a dining room
                               Cashiers                                 Take reservation, total checks,
                                                                        and collect payments
                            Expediters                                  Coordinators between cooks &
                                                                        servers
                               Runners
                       Curbside servers

Tuesday, May 19, 2009                                                                                                               13
Typical Service employee positions

Bartenders usually have diverse roles

In addition to the knowledge and skill of the craft “MIXOLOGY” they serve, bus, and service the public and other employees at the
bar
Being a Manager requires an applied wealth of
           Skill and Knowledge in many areas of F&B
                                                  14


Tuesday, May 19, 2009                                                 14



For those who aspire to reach the top, investment starts at the bottom.

Think about it: What would happen if you owned a business and a key
employee did not show up?
Would you be able to fill the position if you did not have basic
experience or knowledge?

Pastry cook vs Line Cook...
Organization Chart for a Small Restaurant

                                     Owner/Manager


             Cook
                                                            Host/Cashers

                        Ass’t Cook
                                              Bartender      F&B Servers

     Dishwashers




Tuesday, May 19, 2009                                                      15

Usually the Owner is the Executive Chef or Front of the House Manager
Multiple hats and roles to manage and service the business

Sometime the bartender doubles as host and cashier
Organization Chart
     • A diagram that reflects the relationships
       among various personnel positions in a
       operation.

     • Flat vs. multi-level organization - when each is
       appropriate
     • Commercial vs. noncommercial structures


                                Handout 1 & 2;




Tuesday, May 19, 2009                                     16
Handout 1 &2
Personal Aptitudes for a Successful
     Restaurant Professional
                 • Dexterity
                        • Well coordinated motions
                        • Able to concentrate amidst noise and
                          confusion
                        • Develops manual ease and smoothness of
                          action
                        • Moves through crowds with ease
                        • Minimize motions and works in sequence
                        • Communicate well and politely




Tuesday, May 19, 2009                                                     17

These are traits to get and keep a job in US as well as Internationally
Personal Aptitudes for a Successful
       Restaurant Professional (cont.)

                    • Coordination
                           • Able to carry more than one idea or
                             purpose in the mind at the same time
                           • Able to “catalogue” orders and plan work
                             to save steps
                           • Makes both to and from trips pay off,
                             doesn’t travel empty handed
                           • Demonstrates proper sanitation and
                             hygiene habits




Tuesday, May 19, 2009                                                           18
Able to lift 50 pounds, milti-task, have a positive attitude and keep a smile
Personal Aptitudes for a Successful
      Restaurant Professional (cont.)
      • Quickness
             • Animated
             • Brisk
             • Vigorous
             • Lively
             • Readiness to act, a
               self starter
             • Accuracy then Speed




Tuesday, May 19, 2009                              19
“Accuracy then speed” is the motto we believe in
Critical Issues
     • Jobs can be hard, with long hours
     • Involve serving others...Happily!
     • Starting compensation often above minimum
       wage
     • Rapid advancement possible
     • Salaries after five years quite competitive with
       other industries
     • Noncommercial opportunities are often
       underrated
     • Positions expected to be available in all food
       service segments
Tuesday, May 19, 2009                                     20
Organizational Review

      • Business objectives?
      • Three Types of Managers:
      • Hierarchy of Responsibility and
        Power
      • Roles in Organization Chart
      • Job Descriptions in F&B
      • Needs of Industry Workers


                                                                         21


Tuesday, May 19, 2009                                                                  21
Business object: Fiscally healthy, long term growth and profit, low employee turnover


Top Managers, Middle Managers, Supervisors

Hierarchy is crucial to the F&B business

Understanding roles can help create and manage a complex business

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F&B Operations Structure

  • 1. Organization of Food & Beverage Operations Food and Beverage Operations Tuesday, May 19, 2009 1 Yesterday we went over the Course Outline and Roles of F&B institutions Aloha Lesson Plan number two How do we approach structure of F&B Operations?
  • 2. Overview • Managerial, production & service positions • Roles these positions play in providing food service • Organization chart • Organizational structures of various kinds of food service operations • Critical issues before starting your career in food service Tuesday, May 19, 2009 2 We need to understand role of organization of F & B before we begin to dissect it. Managers are at the upper level and usually have most education and experience. Charting the hierarchy structure and roles of operations Issue you need to be aware of before starting a career, any career
  • 3. Organizational Objectives • Financial / maximize profits • F&B quality • Human relations • Employee training • Societal contribution Organizational Objectives Organizational Structure Tuesday, May 19, 2009 3 Called the Bottom-Line
  • 4. Three Levels of Management • Top Managers: Food service is labor-intensive • Long-term plans and goals despite technology • Overall business environment • Middle managers: • Short-term goals • Keep communication flowing between upper management and supervisors and employees • Supervisors: • Link between management and employees • Typically use their technical skills Tuesday, May 19, 2009 4 Top Managers earn more but have much more responsibility, accountability and decision-making. Usually a corporate position. Investment on experience and ability to analyze markets, predict growth and hire leaders impact their status Middle managers are the connection between supervisory and top management Usually keen on climbing the corporate ladder and learning structure Supervisors are the link to the line staff, public to management. Also front line employees. Usually have best informations on revenue and profit centers.
  • 5. Top Managers in a Cooperation Board of Director Chairman of the Board CEO COO President President President A B C Regional VP Regional Director GE A GE B GE C GE D Tuesday, May 19, 2009 5 CEO- chief executive officer COO- chief operations officer Presidents of various venues/branches/operations Regional Managers; USA, N, S, E, W, GM/GE general manager/executive
  • 6. Top Managers in an Independent Restaurant Controller GE Restaurant Bar Catering Executive Chef Manager Manager Director Steward Beverage Banquets &SF Purchasing &Sanitation Production Guest Services Tuesday, May 19, 2009 6 Sub Managers for each OUTLET Operations General Descriptions and Responsibilities
  • 7. Top Managers in an Independent Restaurant Controller GE Restaurant Bar Catering Executive Chef Manager Manager Director Steward Beverage Banquets &SF Purchasing &Sanitation Production Guest Services Tuesday, May 19, 2009 6 Sub Managers for each OUTLET Operations General Descriptions and Responsibilities
  • 8. Top Managers in an Independent Restaurant Controller GE Restaurant Bar Catering Executive Chef Manager Manager Director Steward Beverage Banquets &SF Purchasing &Sanitation Production Guest Services Tuesday, May 19, 2009 6 Sub Managers for each OUTLET Operations General Descriptions and Responsibilities
  • 9. Top Managers in an Independent Restaurant Controller GE Restaurant Bar Catering Executive Chef Manager Manager Director Steward Beverage Banquets &SF Purchasing &Sanitation Production Guest Services Tuesday, May 19, 2009 6 Sub Managers for each OUTLET Operations General Descriptions and Responsibilities
  • 10. Top Managers in an Independent Restaurant Controller GE Restaurant Bar Catering Executive Chef Manager Manager Director Steward Beverage Banquets &SF Purchasing &Sanitation Production Guest Services Tuesday, May 19, 2009 6 Sub Managers for each OUTLET Operations General Descriptions and Responsibilities
  • 11. Top Managers in an Independent Restaurant Controller GE Restaurant Bar Catering Executive Chef Manager Manager Director Steward Beverage Banquets &SF Purchasing &Sanitation Production Guest Services Tuesday, May 19, 2009 6 Sub Managers for each OUTLET Operations General Descriptions and Responsibilities
  • 12. Job Description • An organizational tool that lists the most important tasks, or functions, and responsibilities that must be done by someone working in a specific position. • It includes • to whom the position reports • specifications such as the qualifications needed by the person in the job • salary range for the position • etc. ... Tuesday, May 19, 2009 7
  • 13. Job Description- Restaurant Manager • Specific Duties 1. Develops & monitors operating budgets 2. Contact for ads/marketing activities, insurance, attorney, banker, and accountant 3. Supervises, schedules, and trains F&B Controller A.R.M 4. Provides info for payroll, tax, and financial statement. Designs cash security & disbursement systems Reviews reports, solves problems 5. Meets with clients; plans and prices events 6. Revenue collection 7. Consults with Chef, Supervisors and Staff Tuesday, May 19, 2009 8 Many of my students in Maui (US) use this as a guide as a potential Managerʼs resume curriculum vitae (CV)
  • 14. Line vs. Staff • Line Managers: have authority within or over one or more revenue-generating departments that directly provide goods or services to guests • Staff Managers: Provide support and advice to line managers. • No direct impact on bringing revenue • Technical specialists • HR manager • Controller • Purchasing • Others Tuesday, May 19, 2009 9 Amount of responsibility is the difference with salary Staff is fastest way to go for advancement in small business or corporate positions
  • 15. Typical Production Positions • Chefs-executive, sous (assistant), garde-manger, banquet • Managerial & Production Duties • Plan menu • Recipe standardization • Overall food quality • Food purchase specification • Prepare daily entrees • Plan and oversee special events • Develop procedures for food production Tuesday, May 19, 2009 10
  • 16. Extra-Curricular Activities are part of Life-Long Learning for Professionals Tuesday, May 19, 2009 11 Maui Chefs judging a recent MCA Student Competition Executive Chef Four Seasons Wailea, Independent Restaurant Mala, Hotel Chef Weston Kaanapali, Maui Chef Instructors
  • 17. Typical Production Positions (cont.) • Cooks-soup, sauce, fish, roast, pastry, relief, assistant • Bakers-head bakers, assistant bakers, pastry chefs • Pantry (Cold Food) staff • Stewards-chief stewards, porters, dishwashing employees • Storeroom and receiving employees Tuesday, May 19, 2009 12 Typical line kitchen employee positions
  • 18. Typical Service Positions Dinning room/Restaurant managers Hosts/receptionists Receptionists, put everything in place Food & beverage servers Greet & seat guests, present menus, take guest orders Buspersons Set up tables, removing dirty dishes, lines and other items from the table Bartenders- public Prepare and serve beverages and service Do NOT serve directly in a dining room Cashiers Take reservation, total checks, and collect payments Expediters Coordinators between cooks & servers Runners Curbside servers Tuesday, May 19, 2009 13 Typical Service employee positions Bartenders usually have diverse roles In addition to the knowledge and skill of the craft “MIXOLOGY” they serve, bus, and service the public and other employees at the bar
  • 19. Typical Service Positions Dinning room/Restaurant managers Hosts/receptionists Receptionists, put everything in place Food & beverage servers Greet & seat guests, present menus, take guest orders Buspersons Set up tables, removing dirty dishes, lines and other items from the table Bartenders- public Prepare and serve beverages and service Do NOT serve directly in a dining room Cashiers Take reservation, total checks, and collect payments Expediters Coordinators between cooks & servers Runners Curbside servers Tuesday, May 19, 2009 13 Typical Service employee positions Bartenders usually have diverse roles In addition to the knowledge and skill of the craft “MIXOLOGY” they serve, bus, and service the public and other employees at the bar
  • 20. Typical Service Positions Dinning room/Restaurant managers Hosts/receptionists Receptionists, put everything in place Food & beverage servers Greet & seat guests, present menus, take guest orders Buspersons Set up tables, removing dirty dishes, lines and other items from the table Bartenders- public Prepare and serve beverages and service Do NOT serve directly in a dining room Cashiers Take reservation, total checks, and collect payments Expediters Coordinators between cooks & servers Runners Curbside servers Tuesday, May 19, 2009 13 Typical Service employee positions Bartenders usually have diverse roles In addition to the knowledge and skill of the craft “MIXOLOGY” they serve, bus, and service the public and other employees at the bar
  • 21. Being a Manager requires an applied wealth of Skill and Knowledge in many areas of F&B 14 Tuesday, May 19, 2009 14 For those who aspire to reach the top, investment starts at the bottom. Think about it: What would happen if you owned a business and a key employee did not show up? Would you be able to fill the position if you did not have basic experience or knowledge? Pastry cook vs Line Cook...
  • 22. Organization Chart for a Small Restaurant Owner/Manager Cook Host/Cashers Ass’t Cook Bartender F&B Servers Dishwashers Tuesday, May 19, 2009 15 Usually the Owner is the Executive Chef or Front of the House Manager Multiple hats and roles to manage and service the business Sometime the bartender doubles as host and cashier
  • 23. Organization Chart • A diagram that reflects the relationships among various personnel positions in a operation. • Flat vs. multi-level organization - when each is appropriate • Commercial vs. noncommercial structures Handout 1 & 2; Tuesday, May 19, 2009 16 Handout 1 &2
  • 24. Personal Aptitudes for a Successful Restaurant Professional • Dexterity • Well coordinated motions • Able to concentrate amidst noise and confusion • Develops manual ease and smoothness of action • Moves through crowds with ease • Minimize motions and works in sequence • Communicate well and politely Tuesday, May 19, 2009 17 These are traits to get and keep a job in US as well as Internationally
  • 25. Personal Aptitudes for a Successful Restaurant Professional (cont.) • Coordination • Able to carry more than one idea or purpose in the mind at the same time • Able to “catalogue” orders and plan work to save steps • Makes both to and from trips pay off, doesn’t travel empty handed • Demonstrates proper sanitation and hygiene habits Tuesday, May 19, 2009 18 Able to lift 50 pounds, milti-task, have a positive attitude and keep a smile
  • 26. Personal Aptitudes for a Successful Restaurant Professional (cont.) • Quickness • Animated • Brisk • Vigorous • Lively • Readiness to act, a self starter • Accuracy then Speed Tuesday, May 19, 2009 19 “Accuracy then speed” is the motto we believe in
  • 27. Critical Issues • Jobs can be hard, with long hours • Involve serving others...Happily! • Starting compensation often above minimum wage • Rapid advancement possible • Salaries after five years quite competitive with other industries • Noncommercial opportunities are often underrated • Positions expected to be available in all food service segments Tuesday, May 19, 2009 20
  • 28. Organizational Review • Business objectives? • Three Types of Managers: • Hierarchy of Responsibility and Power • Roles in Organization Chart • Job Descriptions in F&B • Needs of Industry Workers 21 Tuesday, May 19, 2009 21 Business object: Fiscally healthy, long term growth and profit, low employee turnover Top Managers, Middle Managers, Supervisors Hierarchy is crucial to the F&B business Understanding roles can help create and manage a complex business