media evaluation

1. How did you use media
technologies in the
construction and research,
planning and evaluation
stages.

2. WordPress (blogging)
 WordPress was the programme we used collectively as a group in order to post the
different stages of both our individual research and each stage of the production
process. This was a website in which we were all familiar with using from last years
work and therefore the experience led to us creating a professional, sleek looking blog
that was user friendly and aesthetically pleasing. By using WordPress we were able to
blog about each different type of research we had carried out either individually or as a
team, the result of this was that we could reflect back on each post and observe
different inspirations and adapt or change them according to our soap opera ‘Halls’.
 https://salesiana22016halls.wordpress.com/tag/charlie/
 (above)- a link to my own personal contributions to the blog, this included visuals and
detailed information of everything I have constructed during the production of ‘Halls’.

3. WordPress
Easily accessible
access to each group
members blog posts
and their individual
contributions.
Sleek design which
allowed recent posts to
be displayed as
accessed for both us as
a group and the viewers
to access with ease.
The layout of the website
allowed us to establish our
stock location of our soap opera
on our group blog. Along with
the catchy title of ‘Halls’ it
allowed the codes and
conventions of our soap to be
portrayed simply through the
visuals we had created as a
group.
dates published alongside
posts to give a
chronological feel to our
blog.

4. WordPress
Images were easily integrated
for research purposes, also we
were able to share videos of our
rough cut and final trailer to our
blog.
Comments were made on
certain posts which allowed us
to take on constructive feedback
for suture reference.
Throughout the blogging
process as a group we tried to
create an even balance of
posts between our research
elements and our actual
production work which
included posts on our final
trailer/rough cut and the
audience feedback for our
individual print work.

5. BARB
 Since 1981, we at the Broadcasters’ Audience Research Board (BARB) have
been delivering the official viewing figures for UK television audiences. This
website was a huge contributor to my audience research and discovering the
different age demographics that consume soap opera’s with similar traits and
themes to ours. From the website we were able to decide on both our target
audience and the time we would air ‘Halls’, we did this in comparison to other
programmes with a similar target demographic. BARB helped us realise as a
collective the number of different factors that we have to access in order to create
an affective production.

6. BARB
BARB gives detailed
information about the
different genre’s of television
programmes on, the times
they are shown and the
viewing ratings they receive.
The number of different
categories available allowed us
to compare and contrast many
different viewer ratings and
resulted in us picking the best
possible air time and channel for
our soap opera. We decided on
this as being shown on E4 twice
a week at 9pm

7. BARB
Prior to deciding on our
chosen channel to air our
soap opera I carried out
research into other
genre’s of programmes
also aired on e4. This
was useful in deciding on
the content of our trailer
and print work and to do
this viewed different
examples of programmes
such as ‘Skins’ and
‘Fresh Meat’.
From analysis into
the different viewing
ratings in different
mouths in 2016 I
discovered a clear
correlation that E4’s
longest running soap
‘Hollyoacks’ is
consistently in the top
10 of every month.

8. Adobe Premiere
 Adobe Premiere Pro is a timeline-based video editing software application. It is
part of the Adobe Creative Cloud, which includes video editing, graphic design,
and web development programs. This therefore was the software we chose to edit
our 45 second trailer of ‘Halls’. As we had used this software before we were
familiar with the basics of the programme and what was required to create a basic
cut of our trailer very early in the production process.

9. Adobe Premiere
 This editing software was a vital
part of the success of our trailer.
The original footage was often
too bright or certain clips were
much longer than we had
anticipated. However by using
this software we were able to cut
certain clips and also increase
the pace of them in order to fit in
with the conventions of
complexity and multiple different
storylines.
These two scenes represent
two of the scenes we added
a darker filter to in order to
add to the continuity and
clarity of the trailer.
Timeline enabled us to
accurately cut certain scenes,
this allowed us to create a
fast paced montage which we
felt reflected the multiple
storylines on show.

10. Adobe Premiere
 Adobe Premiere was also a large part of the
evaluation process. For the green screen section
of this evaluation I had to create multiple layers
on the software so the visuals matched the
dialogue that was being shown, the different
layers allowed our trailer and print work to be
shown in the background whilst me and my
fellow college were discussing our audience
feedback. Additionally, approximately 20 minutes
of our the green screen shoot had to be cut due
to presentation confusion, however due to our
experience of using this software we were able
to cut this footage using the razor tool whilst
maintaining continuity to our dialogue.

11. Photo Plus+ Page Plus
 Photo plus and Page plus are two types of software that
I used largely for both my magazine cover and poster
both of which received positive audience feedback as a
result. Both programmes improved the overall look of
my print work hugely. Although I was unfamiliar with
both programmes i quickly adapted to use both due to
some similarities between the two and Adobe
Photoshop, for example i was able to adjust the levels
and colour/hue/saturation of the images selected to
represent ‘Halls’ in my print work, by doing this it
enabled a completely different mood nd feel to be
shown in my work.

12. Page Plus
Page Plus was the a huge contributor to the visual’s of my print
work. Through this programme I was able to select the correct
font and size, the correct colours that complimented those found
in my research, integrating ‘exclusive offer’ symbols on the front
cover and using different tools to get the best effect possible.

13. Mobile Phone’s
 Each member of our team used
mobile phones to good use during the
planning stages of our production.
Through forming a Facebook group
chat we were able to input ideas and
concepts into the chat whilst away
from college. They also proved useful
when deciding the best dates for
filming during periods such as the
Christmas holidays and half-term.