Why should an organisation invest in predictive analytics? What impact could it have on my business? What metrics should I measure and track? Predictive analytics might not be the panacea to every dilemmas but it can certainly help create cross-sell and up-sell opportunities, predict and manage operations, drive brand loyalty, identify and target customers and save the planet. Business today need to harness this capability to drive value to their customers and increase intrinsic performance targets. This talks aims to highlight some aspects of business impact most realised when using predictive analytics.